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The Big Data Opportunity for Communicators

Cision

Maximize the Impact of Your Earned Media Programs with Data-Driven Insights. Big data is behind many of the greatest technological breakthroughs of the 21st Century. Data transforms industries by uncovering new opportunities and enabling data-driven decision making, leading to better outcomes.

Big Data 166
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Media Mix Modeling – A Fresh Approach

Onclusive

We know that any complex modeling can be as confusing as it is beneficial, so if you need some assistance wading through the options that can best help you understand the value of PR and communication in your firm, reach out to a trusted expert on the topic. MMM vs. Data Driven Attribution. Don’t hesitate to reach out to us for advice.

Media 221
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Trending Sources

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Media Mix Modeling – A Fresh Approach

Onclusive

We know that any complex modeling can be as confusing as it is beneficial, so if you need some assistance wading through the options that can best help you understand the value of PR and communication in your firm, reach out to a trusted expert on the topic. MMM vs. Data Driven Attribution. Don’t hesitate to reach out to us for advice.

Media 195
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Media Mix Modeling – A Fresh Approach

Onclusive

We know that any complex modeling can be as confusing as it is beneficial, so if you need some assistance wading through the options that can best help you understand the value of PR and communication in your firm, reach out to a trusted expert on the topic. MMM vs. Data Driven Attribution. Don’t hesitate to reach out to us for advice.

Media 195
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Don’t Fear The Robot: Why AI Is Good For PR And Marketing

ImPRessions - Crenshaw Communications

Most experts doubt that neural net-powered artificial creativity can ever equal true human creativity. Ravikant, too, believes that automation, and eventually artificial intelligence, will usher in a new era of creativity and inspiration that sounds positively utopian. Millennials are now the largest demographic in the U.S.,

Marketing 173
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How AI is Changing the Face of Marketing

Critical Mention

AI programs identify patterns in massive data sets that ultimately drive successful marketing campaigns. “In the era of big data, we have the need to mine all of that information, and humans can no longer do it alone. Creative skills (26%). Where humans outperform AI: Creative thinking (70%). None (27%).

Marketing 118
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Not another PR trends piece…

Wildfire

A couple of weeks ago, the Wildfire team went along to the latest meet-up from creative marketing magazine Contagious. Now I know what you’re thinking: “Not another PR trends piece banging on about big data, brand purpose and mixed reality marketing.”. And we’re not alone. 2) Streamlined permissions.

Trends 58