Wendy Glavin and CommPRO Report on the Livestream: Breaking Down the State of the Media in 2017
Cision
APRIL 5, 2017
Rallies against Kellogg’s after it pulled its advertising from Breitbart. It was easy and better to oppose the President in this completely different environment, unless you’re a B2G supplier (business-to-government). Automobile companies (and the military) are the largest advertisers on television. We knew the four horsemen for our brand strategies, advertising, public relations, lobbying and pack funding. Digital advertising should be part of a site’s sponsorship.
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