Polaris

JANUARY 2, 2015

Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. Content Marketing Lesson #1: Make it useful and timely. As it turns out, other Canadian marketers also found Hearn’s answers useful.

Content Marketing 100

Content Marketing Blogging Marketing Storytelling 100

Contently - Strategy

APRIL 19, 2021

Educational content also works, taking the form of basic advice for topics like writing resumes and learning about the stock market. The platform isn’t saturated with advertising, but many B2C companies are already active. But my tailored algorithm isn’t all cute cat clips and conspiracy theories. It depends.

B2B 111

B2B Brand Branding B2C 111

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Prohibition

MAY 9, 2018

Influencer relations is nothing new, in fact I don’t think I’ve seen a B2C campaign that omits influencer investment of some sort for the past two years. And, should more be done by PRs and marketeers to promote their use when planning B2B campaign activity? The answer is short and simple: Yes, yes we should. But, importantly.

B2B 48

B2B Marketing Strategy Corporate 48

Prohibition

MAY 9, 2018

Influencer relations is nothing new, in fact I don’t think I’ve seen a B2C campaign that omits influencer investment of some sort for the past two years. And, should more be done by PRs and marketeers to promote their use when planning B2B campaign activity? The answer is short and simple: Yes, yes we should. But, importantly.

B2B 48

B2B Marketing Strategy Corporate 48

PR 20/20

OCTOBER 9, 2018

These marketers aren't afraid to take risks to make an impact. In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). Q&A with VP of Marketing at CMI. Q: What are your day-to-day responsibilities as VP of Marketing at CMI?

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. However, these all stem from the usual suspects for marketing case studies (i.e.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

PR 20/20

OCTOBER 12, 2017

Below is an excerpt from the new book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit , written by Joe Pulizzi ( @JoePulizzi ) and Robert Rose ( @Robert_Rose ). Does What We Know Hold Us Back in Marketing? In each case, some part of their marketing and/or sales process was broken.

Marketing 53

Marketing Enterprise Print Film 53

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

MaccaPR

AUGUST 26, 2015

Brands of all kinds, whether B2B or B2C, have made the ultimate investment in telling their corporate stories by erecting museums, temples paying tribute to their past. Throughout the process of gathering old stories and files, many employees past and present remarked that the history project was long overdue. Branded History Museums.

Corporate 48

Corporate Examples Storytelling Brand 48

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

Anyone in B2B or B2C tech public relations knows that crowdfunding is an exciting part of the startup community and a key source of grassroots support for many pre-revenue business ventures. A concise background story, set of perks, and attractive presentation of the product’s value will resonate with target audiences.

B2C 192

B2C Community Banking Advertising 192

Prohibition

FEBRUARY 1, 2024

From a business perspective, chatbots allow for a present brand around the clock and by participating in conversations in real-time brands are able to foster a sense of connection and responsiveness by providing information. These intelligent programmes are able to act as 24/7 companions, engaging with users in real-time.

Social Media 62

Social Media Trends Media Guidelines 62

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR Conversations

JULY 5, 2017

And communicators are presented with a daily challenge to produce captivating, attention-grabbing texts. Developing social media marketing policies. In this case, PR manager plans and runs advertising campaigns. A great deal of time is spent on crafting key messages, ensuring their alignment with the overall business goals.

Infographics 63

Infographics Corporate Policies Reputation 63

Cision

JANUARY 14, 2016

Facebook and Twitter come to mind when someone mentions social media marketing. The fact is, both of these networks can prove to be worthless from a marketing point of view, particularly if you are a small business and your service or product isn’t too exciting. Moosa Hemani is an SEO consultatnt at SEtalks.com.

Marketing 120

Marketing Pinterest Mobile Social Media 120

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Let’s start with my favorite.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Let’s start with my favorite.

Infographics 72

Infographics Case Study Video Survey 72

Beyond PR

AUGUST 4, 2016

And with so much competition out there, it is imperative that your marketing and PR content follow social media best practices. Track your links: This can be done with various marketing automation tools, or use Google URL parameters, which gives you an in-depth view of performance in Google Analytics. With more than 1.65 Be strategic.

Social Media 40

Social Media Pinterest Media Marketing 40