Remove Advertising Remove B2B Remove Product Launch Remove Reputation
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PR Campaign Tips: 10 Harmful Myths You Need to Avoid

B2B PR Sense

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. B2B PR in particular creates a patina of thought leadership and generates interest and awareness. How to Pick the Right B2B PR Agency For You. How to Score in B2B Media Relations. Myth #4: PR is just advertising.

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7 Occasions When PR And Marketing Must Work Together

ImPRessions - Crenshaw Communications

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A new product launch. A solid marketing strategy can help drive quick awareness for a new product or service. A sudden market shift or crisis.

Marketing 310
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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. They don’t have to be mutually exclusive, especially in B2B PR. . Explain what is required . Not everything is about coverage.

Publicity 334
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PR Tips For A High-Impact Technology Launch

ImPRessions - Crenshaw Communications

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. It can be particularly challenging for B2B startups offering SaaS or other tech services to generate visibility when the category isn’t new. Why is the product or service needed?

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How To Write A Rock-Solid PR Plan

ImPRessions - Crenshaw Communications

Supporting a product launch? Is there a need to build or improve reputation? It’s rare for a program, particularly a B2B PR plan, to simply target potential customers. The communications goals should align with or complement those of marketing, advertising, and sales – but they don’t have to be the same.

Writing 136
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Behind the Headlines with Kristin Daher

Cision

I initially entered college seeking a career in broadcasting, transitioned to advertising, and then found my true calling in PR. From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. Like most PR professionals, it took a few steps along the way for me to find my path.

Pitching 228
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Make PR Measurement A Priority

ImPRessions - Crenshaw Communications

The brand has pulled off a successful multi-pronged campaign – part advertising, featuring Ferris Bueller with nods to “Stranger Things,” and part incredible marketing comeback story. Take, for example, just how hot Domino’s Pizza is today. It literally fires on all burners. Match tactics to goals.