Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. Super Bowl Ads and Social Buzz: Who Are the Winners This Year? and Jermaine Dupri. And then there’s Taylor… but more on that below. So, how did the ads do this year?

Sports 86

Sports Television Advertising Advertising 86

5W PR

SEPTEMBER 13, 2023

In today’s fast-paced digital landscape, effective brand awareness campaigns require a strategic integration of various digital media channels. With consumers engaging across multiple platforms, integrating digital media planning has become essential for creating a seamless and impactful brand experience.

Brand 78

Brand Branding Media Resources 78

Prohibition

JANUARY 23, 2023

Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites.

Video 62

Video Social Media Instagram Media 62

Prohibition

AUGUST 25, 2023

These channels include websites, search engines, social media platforms, email marketing, and online advertising. With the majority of consumers now relying on the internet for product research and purchasing decisions, having a strong online presence is essential.

Retail 62

Retail Marketing Analytics Social Media 62

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers? What Will The Update Entail?

Advertising 52

Advertising Advertising Web Privacy 52

PRSay

MAY 9, 2023

Definitions of EMV vary but, broadly, it means the value of earned publicity in unpaid third-party channels such as traditional media, social media and blogs. In this context, EMV is a calculation to determine the ad spend that would have been required for paid social media to achieve the same results as influencer posts.

Measurement 81

Measurement Marketing Pharmaceuticals Social Media 81

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Podcasts are mainstream.

Marketing 204

Marketing Advertising Advertising Industry 204

5W PR

OCTOBER 20, 2023

Diverse customer base With globalization and migration, consumer bases in many countries have become incredibly diverse. This includes diverse models, actors, and real customers in the advertisements. Listen to their feedback, whether it’s on social media, through surveys, or in reviews.

Strategy 78

Strategy Marketing Local Groups 78

Prohibition

OCTOBER 2, 2019

When it comes to social media marketing , many don’t realise the true potential utilising this communications channel for B2B and corporate companies can have. Some pretty impressive social media stats. 96% of UK social media users visited a social network in the past month.

Social Media 69

Social Media Corporate B2B Company 69

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media livestreams will become acceptable as mainstream ‘news.’. As a former journalist, I struggle with this blurring of the lines between earned and paid media.

Marketing 214

Marketing Content Marketing Social Media Employee 214

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. When it comes to building trust and credibility, PR is king.

Small Business 158

Small Business Publicity Social Media Web 158

Prohibition

MARCH 5, 2020

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and utilises them to your advantage. There’s no hiding place in the age of social media.

Social Media 62

Social Media Trends Media How To 62

PRSay

JANUARY 27, 2017

Brand managers looking to reach consumers online—especially elusive younger crowds—are turning to apps such as Instagram. ” While over time, Quarles expects video to be a more important advertising format than photos, Instagram is giving advertisers the flexibility to use both.

Instagram 60

Instagram Analytics Advertising Advertising 60

Konnect Agency

JANUARY 21, 2021

As we kick off the new year, digital marketers must continue to adapt their social media strategies in a world grappling with a global crisis, political unrest and an unknown economic future. These multi-month programs offer consumers the chance to learn more about a product or service and envision how it could benefit them.

Consumer 52

Consumer Marketing Social Media Instagram 52

NewsWhip

JUNE 14, 2023

We value honest feedback as it plays a vital role in our continuous growth and impacts the choices consumers make when purchasing. Therefore, we are thrilled to receive the news that G2 has acknowledged NewsWhip as a leader in the media monitoring and social media monitoring categories. stars and above. stars and above.

Leadership 78

Leadership Software Customer Service Small Business 78

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. In a world increasingly dominated by social media, the appeal of authenticity has never been more significant.

Brand 83

Brand Branding Marketing Ethics 83

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. People have started to react much more strongly to different types of information.

Digital PR 251

Digital PR How To Small Business Analysis 251

Cision

OCTOBER 5, 2016

Livestreaming is Changing How We Consume Video. Publishers now have to tag the sponsor or brand in any branded content post, which notifies the sponsor and gives them access to analytics, and lets everyone else know it’s sponsored content. Livestreaming is simply video that streams for people to watch as it’s being recorded.

Trends 319

Trends Content Marketing Brand Branding 319

Stephen Waddington

JUNE 29, 2021

These include employees, subcontractors (up to 65%), software and consumable items. They know what they are doing and what will get approved,” said Kate Hartley, managing director, Carrot Comms , and co-founder of social media simulator Polpeo. Companies can claim relief across a range of costs.

Agency 171

Agency Enterprise Software Financial 171

ImPRessions - Crenshaw Communications

MAY 17, 2016

The visibility generated from a smart PR program can move a brand into the consideration set in a consumer’s mind for a B2C brand, or help fill the funnel for a B2B company offering products or business services. In its early days, Starbucks actually based its marketing on its own storefronts rather than advertise.

Brand 195

Brand Branding Marketing Advertising 195

Shift Communications

MAY 22, 2017

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Over three days, we explored the future of analytics and artificial intelligence, from understanding where we are in the evolution of analytics to seeing the cutting edge of how AI will impact every industry. Social media management.

Publicity 166

Publicity Data Analytics Advertising 166

Prohibition

AUGUST 22, 2023

Here are some key strategies to consider: Utilising social media for retail marketing Social media platforms such as Facebook, Instagram, and TikTok offer powerful marketing opportunities for retailers. PR can help create a positive perception of your brand in the minds of consumers.

Retail 62

Retail Marketing Measurement Product Launch 62

PRSay

OCTOBER 2, 2017

Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. 10 at PRSA’s 2017 International Conference in Boston.

Data 138

Data How To Storytelling Analytics 138

Shift Communications

SEPTEMBER 8, 2015

An influencer in B2C consumer goods will have little sway and even less impact to an enterprise B2B SaaS company. The very best influencers work with brands, advertisers, communicators, and agencies to provide data back to their sponsors. For marketers and PR professionals, alignment matters a great deal. Data-Driven.

Social Media 60

Social Media Media Data B2C 60

Sword and the Script

JULY 9, 2016

Again, there are tools that will automate some aspects of this game, which enable anyone to completely remove the “social” from social media. If we continue along this path, we might soon remove all aspects of humanity from social media. Are people sharing links on social media they haven’t read?

Content Marketing 67

Content Marketing Social Media Marketing Media 67

PRSay

APRIL 21, 2021

Google Analytics and Google Search take it up a notch to assess PR outcomes. PR people need to take the initiative by reaching out to adjacent departments like advertising, marketing, sales and HR to declare their interest in partnering for greater efficiency and higher performance. I’m very excited to see what the future holds!

Measurement 165

Measurement Communications Analysis Data 165

PRSay

AUGUST 25, 2020

According to a study by GLAAD and Procter & Gamble called “ LGBTQ Inclusion in Advertising and Media ,” non-LGBTQ people who see LGBTQ people in ads are 70 percent more likely to support that brand. Consumers are taking the initiative to learn and they no longer give brands a pass for anti-LGBTQ practices, he said.

Community 153

Community Brand Branding Advertising 153

Konnect Agency

OCTOBER 25, 2023

The holiday season is a time of joy, celebration, and increased consumer activity. To ensure your campaigns stand out above the noise, it’s essential to get prepared for the upcoming holiday advertising season by defining objectives, developing compelling ads, and budgeting and timing campaigns effectively.

Advertising 64

Advertising Advertising Creativity Analytics 64

Cision

NOVEMBER 22, 2016

We should be grateful for analytics that help us hone our craft, tweak our message and ensure the highest conversion possible. As soon as we get accustomed to one social media tool, it’s on its way out. If you have no budget, managing your own social media accounts is fairly easy and worthwhile. It’s Never Boring.

Marketing 120

Marketing Analytics Television Tools 120

The Proactive Report

FEBRUARY 24, 2017

The one thing you can rely on in Social Media is that there will be change. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. It doesn’t create social media stars and their advertising is not producing as much revenue as other networks.

Twitter 235

Twitter Customer Service Web Facebook 235

Cision

AUGUST 11, 2016

The calculation takes into account a number of data points, such as social shares, SEO data and page rankings. Social Media Today. But what we do know is that data – social media data in particular – can reveal almost everything about us. Advertising Age Online. Social Media Examiner.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

JUNE 6, 2017

This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! Social media professionals agree. Benefits of Borrowed Trust.

Marketing 239

Marketing Television Handbook Web 239

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Real effort into digital and social. More emphasis on social media.

Communications 119

Communications Crisis Internal International 119

Konnect Agency

OCTOBER 25, 2023

At Konnect Agency, our experts have identified some common pitfalls we’ve seen in Public Relations, Social Media and influencer, Creative, and Paid marketing…and our tips on how to avoid them. Consider what insights or consumer behaviors your client can offer that resonate with the broader context.

Marketing 52

Marketing Pitching Creativity Storytelling 52

Cision

JUNE 29, 2017

There’s no doubt the way we consume stories has changed. Owned media is easy to report on, you own the channels and that data should easily be available to you. Paid media will make that data easily available otherwise you will take your advertising dollars elsewhere. Who saw it? How much time did they spend on the story?

Storytelling 0

Storytelling Data Communications Technology 0

Shift Communications

NOVEMBER 17, 2014

Earning media – which is the coverage you obtain through effective public relations efforts – has in the past been notoriously difficult to measure. Why should we bother with social media when we get nothing out of it?”. Google Analytics automatically separates social traffic (Facebook, Twitter, LinkedIn, etc.)

Measurement 140

Measurement Tools Analytics Data 140

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Mentions on Social Media –What are people saying about your brand? Is it resonating with potential customers? Be more selective.

Measurement 78

Measurement Publicity Television Analytics 78