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Walmart’s suspension of advertising on X became last month’s biggest brand story

NewsWhip

That was Elon Musk’s somewhat predictable response to the announcement that Walmart was the latest brand to suspend advertising on X, following other major companies who left the platform back in November when the issue first began. Here are some other brands that captured attention in the news and on social media.

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Why Message Optimization is Key to Brand Success

Onclusive

Successful brands put a lot of thought into their messaging, how they want to deliver those messages and through which channels, and how they want to evolve them over time. Being ranked on the first page of Google search results under specific terms related to your company is one of the most effective ways to build brand awareness and equity.

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Is it a Sin to Advertise Religion?

Mindful Marketing

By contrast, in advertising, politics are usually fair game, but religion has largely remained off-limits, until now. ” He’s right: This kind of general image/brand-building is very difficult to quantify, and so much free press is likely helping, at least to some extent, to offset the costs. of the U.S.

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Advertising is Dead—Exploring the Future of Paid, Owned and Earned Media

Cision

If advertising as we know it is truly dead, what’s next for paid, earned & owned media? The study, The End of Advertising As We Know It , warned marketers that billions of dollars were going to be moved out of traditional advertising in 2017. Advertising can and will continue. Paid Media Will See Big Changes.

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PR Industry Trends: Top PR Predictions For 2024

ImPRessions - Crenshaw Communications

Chris is watching how X continues to shed advertisers – driven in part by the spread of misinformation on the platform. And he sees PR teams getting more involved in brand safety. After all, so many PR professionals who want to incorporate predictive AI into their work simply don’t have the data on hand to do it properly.

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150+ Guest Posting Sites That Will Actually Build Traffic (Analysis)

Buzzstream

For reference, the median DR in our analysis was 74. However, some sites may be open to guest posts even if they don’t advertise. The post 150+ Guest Posting Sites That Will Actually Build Traffic (Analysis) appeared first on BuzzStream. There is a right way and a wrong way to do it, however.

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The Importance of Diversity in Social Media Advertising

Prohibition

For the modern consumer, a creative advertisement is not enough – it must also champion the values of diversity and be representative. For this reason, brands must actively represent a diverse range of social groups in their ads, or risk disengaging their target consumer. Consumers demand more diversity in social media advertising.