Stephen Waddington

JUNE 29, 2021

Sophie Smith Agencies can claim a proportion of research and development investment costs against their Corporation Tax. Our COVID-19 UK Public Relations report has kickstarted a series of industry conversations about what drives innovation in communication and professional services. It is an incentive aimed at promoting innovation.

Agency 171

Agency Enterprise Software Financial 171

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. That’s a lot of new agencies being hired, but it also means other agencies will be dropped.

Agency 223

Agency Survey SEO Social Media 223

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Known as a supportive and results-driven PR leader, Patrice brings experience in consumer and B2B technology, including work with brands in the advertising, media, and marketing industries. Anna brings over a decade of experience in the B2B PR industry, including leadership roles in agency and SaaS startup environments.

B2B 156

B2B Leadership Communications Agency 156

5W PR

JUNE 27, 2022

In the last couple of years, the tools and software in the advertising industry have been rapidly evolving to the point where companies can now utilize a large number of platforms to create highly targeted ad campaigns that are completely automated.

Company 88

Company Strategy Publicity Advertising 88

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Allow the agency creative freedom. This is good news for clients and PR firms alike.

Publicity 256

Publicity Brand Branding Storytelling 256

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? He was previously a part of innovation efforts at a number of different agencies, including FleishmanHillard and Marina Maher Communications. MARCH 26, 2021. Watch webinar. Read transcript. Bryan Pedersen, Chief Information Officer, MSL USA. Follow Bryan on Twitter: @bryanpedersen.

Advertising 131

Advertising Advertising Data Reputation 131

Konnect Agency

NOVEMBER 23, 2021

It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. Why You Need A Public Relations Agency To Help You Keep Up With Trends.

Trends 119

Trends Publicity Communications Marketing 119

ImPRessions - Crenshaw Communications

MAY 8, 2017

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” PR is thriving, but what about “public relations” — as a name?

Publicity 245

Publicity Public Affairs Agency Corporate 245

Shift Communications

JULY 18, 2016

Public relations professionals often make mention of the concepts of earned, owned, and paid media. Ignoring paid media is a capital mistake; doing so ignores a body of strategies and tactics which complement and enhance the power of earned media and public relations. Advertising Measurement. Key Performance Indicators.

Advertising 60

Advertising Advertising Measurement Publicity 60

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan.

Mobile 75

Mobile Technology Automotive Trade Shows 75

ImPRessions - Crenshaw Communications

JULY 10, 2020

PR agencies must stay up to date on current events and industry news. Check out this list of podcasts for public relations and communications pros. . Each episode features a PR pro from a known agency. Check out our list of top advertising and retail podcasts too! The PR Week. On the Media. The NewsWorthy .

Sports 332

Sports Radio Retail Advertising 332

Stephen Waddington

MARCH 24, 2021

Paid influence In France, a 1964 decree lays down the principle that the practice of public relations is incompatible with advertising. However, the growing confusion between digital PR and influencer marketing is leading PR agencies to move away from this ban at the risk of increasingly frequent ethical issues.

Ethics 178

Ethics Publicity Enterprise Groups 178

ImPRessions - Crenshaw Communications

JULY 20, 2020

Despite the consolidation that ad tech and the PR agencies that serve it have seen over the past several years, the space remains extremely crowded. There are now thousands of companies that specialize in digital advertising, creating a lot of competition for partners and vendors. Share relevant and timely data. Clients need to speak.

How To 241

How To Advertising Advertising Data 241

Bianchi Biz Blog

DECEMBER 2, 2021

The trends of electrified, connected, autonomous and shared vehicles are rapidly changing the game … not only for automakers but also for the entire vehicle technology supply chain ecosystem. During that time, we have also dealt with many changes in the traditional and digital media and public relations environments.

Automotive 68

Automotive Technology Engineering Trade Shows 68

5W PR

OCTOBER 18, 2018

Celebrating 15 years of bringing together the who’s who of the advertising and media ecosystem from all over the globe, this year’s Advertising Week boasted 4 bustling floors of activity over 4 days at the AMC Loews Theatre in New York. How have you seen the advertising industry evolve over the past 5 years?

Advertising 89

Advertising Advertising B2B Creativity 89

Shift Communications

DECEMBER 4, 2017

What’s ahead for the public relations profession amidst a world of disruption? Thanks to technologies like cloud computing, ubiquitous Internet access, mobile devices, and machine learning, the pace of change will only increase. Soon advertising may be the only way to reach some select audiences. The Big Picture. Christopher S.

Trends 161

Trends Publicity SEO Advertising 161

ImPRessions - Crenshaw Communications

MAY 11, 2022

People usually think of media pitching and press releases when they think about public relations. But sharing thoughts and insights from company executives in a public setting is a great complement to media exposure – and one often leads to the other. . Advertising Week. Digiday Programmatic Marketing Summit.

Conference 156

Conference Privacy Advertising Advertising 156

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 98

Interviews Publicity Technology Social Media 98

5W PR

NOVEMBER 9, 2023

3 Trends We Saw at AdWeek 2023 AdWeek, the annual advertising and marketing conference, is a crucial event that brings together industry leaders, marketers, and innovators to discuss and forecast the evolving landscape of advertising. Advertisers are actively exploring AI for personalization and automation.

Trends 78

Trends Retail Advertising Advertising 78

5W PR

APRIL 10, 2023

Marketing your business and making meaningful connections continues to prove more challenging with the continued introduction of new channels, technology, data, and competition. To earn a Meta Business Partner badge, Meta evaluates agencies across a combination of criteria and ensures they can be deemed trusted experts.

Engineering 88

Engineering Advertising Advertising Agency 88

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. GDPR stands to impact advertising companies most of all. Public relations campaigns make take on more awareness building as advertising rebuilds.

Publicity 163

Publicity Marketing Privacy Advertising 163

Shift Communications

MAY 22, 2017

Legacy publications find themselves more under the gun every day, with declining subscribers and decreasing advertising revenues. Imagine what a timesaver this will be for companies as they tackle GDPR compliance in the next year, one of the most important changing regulations in marketing and advertising. Client announcements.

Publicity 166

Publicity Data Analytics Advertising 166

Deirdre Breakenridge

FEBRUARY 12, 2015

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? So, in a business landscape where an app or life-hack for even the smallest of tasks exists, where does one turn for the newest and smartest marketing and public relation resources? 4) SnapChat.

Tools 150

Tools Agency Instagram Groups 150

PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

With advertisers taking notice of the growth, there’s been an uptick in brands adding streaming to their media ad spend strategy, resulting in more streaming-specific PR goals for adtech providers. The increase has in turn sparked new innovations in the technology. We’ve also seen an increase in solution and agency partners as well.

Trends 170

Trends Advertising Advertising Video 170

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

With advertisers taking notice of the growth, there’s been an uptick in brands adding streaming to their media ad spend strategy, resulting in more streaming-specific PR goals for adtech providers. The increase has in turn sparked new innovations in the technology. We’ve also seen an increase in solution and agency partners as well.

Trends 170

Trends Advertising Advertising Video 170

ImPRessions - Crenshaw Communications

MAY 18, 2021

As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. In what other publication will you find a section called “ WTF Ad Tech? ”

Advertising 322

Advertising Advertising Privacy Television 322

Bianchi Biz Blog

JANUARY 7, 2021

Company B already serves a wide range of other industries with its technology-related services and is headquartered far from the Motor City, and its executives recognize the huge revenue opportunity in the automotive mobility space. Having been in the PR agency business for more than three decades, I can guess what happened.

Agency 96

Agency Automotive Company Mobile 96

Sword and the Script

OCTOBER 20, 2020

It also made me realize I can easily list out other public relations resources that I review on at least a monthly basis. This list isn’t intended to be exhaustive, but rather the resources below are some that I find helpful and think you might too. I may add or remove resources over time.

Resources 117

Resources Publicity Reddit Interviews 117

5W PR

NOVEMBER 7, 2019

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement.

Advertising 68

Advertising Advertising Privacy Facebook 68

PRSay

JUNE 16, 2023

Technology’s continuous advance is affecting every profession, including public relations. In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work.

Technology 124

Technology Crisis Management Social Media Training 124

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. So, what does this in-housing trend mean for PR agencies? Sound familiar?

Agency 92

Agency Trends Marketing Survey 92

Sword and the Script

AUGUST 30, 2022

This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. Digimind’s technology uses AI solutions and machine learning to provide global social media listening and comprehensive analysis across all major social platforms,” the company said in a press release. I do have a sense of humor. Cision US Inc.

Publicity 85

Publicity Survey Enterprise Pitching 85

5W PR

NOVEMBER 2, 2023

These initiatives set limits on betting, require “know your customer” (KYC) procedures, mandate tax reporting, and place restrictions on advertising. For instance , in Germany, strict regulations prohibit gambling advertising on any medium between 6 p.m.

Trends 78

Trends Sports Advertising Advertising 78

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

If our goal is to create a collaborative environment whereby brands, agencies, publishers, and data partners can ultimately reach consumers with positive ad experiences, why have we made it so complicated? . It’s valuable currency for advertisers when it comes to targeting. Is Connected TV (CTV) ATV? Is ATV CTV?

Privacy 182

Privacy Advertising Advertising Google 182

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

As high-growth tech companies expand their public relations efforts, they often want the recognition that comes with industry accolades. can show an inclusive and progressive environment through awards in the DEI and women in technology spaces. If you have a PR agency, definitely get them to do it!

B2B 295

B2B Industry Company Case Study 295

5W PR

SEPTEMBER 28, 2023

It involves selecting the best advertising and communication channels. Developing a media plan Create a comprehensive media plan that outlines the selected channels, the frequency of advertisements, and the timing of placements. It involves negotiating and purchasing advertising space or airtime on selected media platforms.

Media 78

Media Advertising Advertising Analysis 78