Mindful Marketing

JUNE 22, 2015

Last week PR Newser wrote an interesting article on the value of media relations. Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. By Seedepth.

Media Relations 50

Media Relations Measurement Report Media 50

ImPRessions - Crenshaw Communications

JULY 11, 2018

To maximize the impact of earned coverage, the media relations pro must master the pitch, the interview, and the promotion of the story. Don’t laugh; in a busy agency, it’s easy to double-book the same line for two calls!) The PR agency can help by sharing major stories on its own social channels and website.

Report 136

Report Interviews Pitching Construction 136

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Advertising is a distant third. An annual survey by PRWeek found the median public relations salary in the U.S. Notice none of them cited a wire service.

Survey 94

Survey Industry Leadership Study 94

Cision

JULY 13, 2016

In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. From my agency days, one of the most frustrating things I’d see clients do is not utilize assets to their fullest potential. the asset for future use.

Print 120

Print Tourism Transportation Film 120

Bianchi Biz Blog

NOVEMBER 11, 2021

Generating media coverage in today’s fractured media environment is getting more and more difficult, especially for automotive suppliers and vehicle technology providers. Traditional print titles, who now also have large online audiences, still have tremendous power and credibility. Author: Jim Bianchi.

Automotive 77

Automotive Media Report Print 77

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 147

Employee Print Writing Survey 147

Prohibition

JANUARY 20, 2021

Simply having a social media account isn’t enough. PR agencies are trained to convey messages to the public in a creative way that sparks interest. 2) It’s a perfect way to connect with the media. By hiring a PR agency, you will get a fresh set of eyes looking at your business and your objectives.

Company 62

Company Software Crisis Management Agency 62

Beyond PR

JUNE 28, 2016

PR agencies have an incredible opportunity in today’s digital media landscape. New tools, integrated strategies, and results-driven tactics have evolved the agency’s role far beyond traditional media relations. There is no standard formula: Different PR agencies employ different formulas when calculating ad value.

Measurement 73

Measurement Advertising Advertising Agency 73

5W PR

APRIL 9, 2019

Connecting with consumers offline doesn’t have to entail just another advertising campaign. Traditional Advertising Isn’t Dead. Some advertisers will turn their nose up at the prospect of advertising in a more “traditional” vein, such as a magazine or a billboard. Make a Community Impact.

Consumer 60

Consumer How To Advertising Advertising 60

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. She believes the same issues apply in advertising and PR.

Government 103

Government Education Print Ethics 103

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. Firms blur lines across advertising, marketing, social media, event planning, content creation and more. 2017 PR Takeaways. television networks have created in 30 years.

YouTube 136

YouTube Training Video Survey 136

Stephen Waddington

MAY 19, 2020

The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Newsrooms have been cut back to the bone and journalists furloughed.

Crisis 151

Crisis Government Energy Community 151

Cision

JULY 14, 2016

After majoring in literature & rhetoric, minoring in marketing and holding internships in TV, advertising, PR and movie publicity, I found that PR married my core interests. I understand Spring O’Brien was recently appointed the agency of record for the Harley-Davidson Museum. What do you have planned for them?

Travel 120

Travel Agriculture Tourism Internal 120

Sword and the Script

AUGUST 15, 2017

“This fee will cover an expanded profile in print which will run even sooner – within 30 days of purchase, in addition to an online listing,” according to the publisher’s message [emphasis added]. And with that, what was once a community service of sorts, with some editorial oversight, has become an advertisement. Talk to Us!

Journalism 64

Journalism Brand Branding Advertising 64

5W PR

JANUARY 17, 2017

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. For instance, if your company or product was mentioned on a television show that had 1 million viewers, that would count as 1 million media impressions.

Measurement 90

Measurement How To Television Analysis 90

Cision

APRIL 12, 2016

Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over. What drew you to the field of public relations? On a consumer level, it’s also about translating magazine content into a broadcast interview or other forms of media.

Fashion 120

Fashion Pitching Journalism Social Media 120

Critical Mention

JULY 16, 2019

As the cost of paid advertising across various digital and broadcast channels increases, brands are increasingly focused on earned media as a way to build awareness and generate revenue. The post Four Earned Media KPIs to Track appeared first on Critical Mention - Media Monitoring. SCHEDULE A DEMO.

Media 76

Media Advertising Advertising Measurement 76

Sword and the Script

SEPTEMBER 6, 2016

Know a PR, marketing or sales leader with compelling ideas fit for print? Clients LOVE seeing their name(s) in the media (although they usually have an under-appreciation of what it took to get it there) – it’s that credibility that comes from being validated by an impartial third-party. Want to be part of the Off Script series?

Measurement 60

Measurement Course Advertising Advertising 60

prTini

JULY 6, 2016

I used to work at another PR agency whose main focus was media relations and getting media placement for clients. We didn’t measure website traffic, and there were no real metrics we were tracking; the focus was strictly on quantity of media placement. Not even quality , just quantity.

Conference 44

Conference B2B Retail Print 44

Mora Communications

OCTOBER 2, 2017

For Addiction Specialists, having your voice heard and taking the time to establishing yourself as an expert in the field of Addiction Medicine can be an opportunity to reach the patients who need your services the most, this is not done through marketing and advertising alone. Being featured on CNN, Dr.

Television 40

Television Print Radio Newspapers 40

Stuart Bruce

JUNE 24, 2015

The reality (as I see it and experience it) is that PR has always been more in the truth business than advertising has. Paul Holmes says that “public relations finds real stories and shares them. Advertising makes stories up and shares them.” Public relations has always been a media neutral discipline.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Scott Public Relations

JUNE 26, 2020

Recently, a coalition of organizations under the hashtag #StopHateforProfit has urged global corporations to boycott Facebook advertising to show they will not support a company that puts profit over safety. Here Zuckerberg is right—this is not the purview of social media companies. What Does the Law Say?

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Are you kidding?

Software 118

Software Case Study Advertising Advertising 118

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient. Even top PR and media relations professionals need to refresh their methods with new tools and technologies. Use new tools.

Television 120

Television Interviews Engineering Tools 120

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. A good agency will assemble the ideal team to match a client’s needs, ensuring not just the right titles and experience levels, but the right personalities as well. Starring roles for an agency team.

Agency 136

Agency Analytics Creativity Social Media 136

NewsWhip

APRIL 28, 2021

The intersection of media relations, social media, & content creation. She brings specialisms in social media, data and digital integration to the agency, and sits across H+K’s sector teams to support the continuous evolution of communications. Kirsty: So my career has always been in PR agencies from day one.

Consumer 78

Consumer Measurement Local Data 78

Sword and the Script

JANUARY 9, 2018

Several studies suggest businesses plan to invest in public relations in 2018. Specifically, media relations, or earned media, is poised for new prominence. Even the advertisers are aiming for a bigger investment in PR. Can your agency bring big ideas and execute? 3) Surgically weave it into blog posts.

Media 95

Media B2B Groups Conference 95

Burrelles Fresh Ideas

JUNE 13, 2023

A smart move would be incorporating user-generated content, actively participating in industry conversations and of course, targeted social boosts (advertising) to ensure that your brand is established amongst a wider audience. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Nissan (largest indoor illuminated advertising billboard). ” says Antoniou.

Viral 88

Viral Marketing Guidelines Local 88

Sword and the Script

AUGUST 6, 2019

But before we dive in, please allow me a quick plug: Richard Carufel , the longtime editor of Bulldog Reporter , moderated and recorded the session on media relations in challenging times. It’s all part of the Earned Media Mastery online summit that Agility PR Solutions is hosting on August 22, 2019 – which just a few weeks away!

Marketing 63

Marketing Pitching Corporate Tools 63

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. Paid Social Media Ads - Don't forget that boosting social media posts about your new content offering can help increase visibility with new audiences.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Or a food journalist for print media. 79/mo for the basic plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Or a food journalist for print media. 79/mo for the basic plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. They are adding owned media, paid media, and shared media to their traditional earned media offering. In 2014, turnover rates reached over 55 percent in PR agencies in the United States.

How To 60

How To Software System Employee 60

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Mitch Joel will unravel the complex world of digital marketing and social media with the perspective of a digital marketing agency.

Social Media 120

Social Media Marketing Pinterest Media 120

Bad Pitch Blog

MAY 20, 2010

Our studies are featured regularly throughout the media, and the majority of the stories are not reprints of our commentary; they are actual stories, where the reporter discusses our findings, provides their perspective and publishes our charts. Good Organic Stories Trump Re-Prints. What''s your strategy and advice for others?

Pitching 49

Pitching Fashion Report Twitter 49