Shift Communications

DECEMBER 28, 2015

We’ve talked a lot in the past year about Facebook, from the evolution of its advertising offering to the almost complete destruction of organic reach for brand pages. If Facebook is where your target audience spends time online, allocate a portion of your marketing spend to Facebook advertising. Tori Sabourin.

Data-Driven PR 60

Data-Driven PR Facebook Analytics Google 60

Shift Communications

MAY 3, 2016

In one year, 25% of the junior staff has participated in our MT the program which gives them hands on experience with tools ranging from Google Analytics to Social Advertising, survey best practices and keyword/SEO research. But it doesn’t stop there…. Even in search, which has been around for ten years, it’s still a hard skill set to find.

Technology 60

Technology Marketing eBook Training 60

Shift Communications

FEBRUARY 16, 2016

Localized Marketing. It certainly is convenient that nearly everyone carries a mobile device with built-in GPS, devices that are constantly communicating that location data to outside parties. Marketers and advertisers pay attention to this. It’s no longer a matter of brands considering strong mobile adaptation.

Mobile 60

Mobile Examples Brand Branding 60

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. every time we go by one in a local construction site. Derek Lyons. Vice President.

B2B 60

B2B Marketing Construction Analytics 60