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Find your Brand’s Optimum Facebook Strategy

Shift Communications

For those who aren’t as familiar with Facebook’s paid options, here are the differences: Boosting Posts is an advertising strategy where you pay to have your post seen by a larger percentage of your audience (than with organic, unpaid reach alone). if you want to replicate this for your own purposes, use your data, not our conclusions ).

Facebook 156
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Data doesn’t have to be scary

Shift Communications

You can use the data provided in Facebook’s Audience Insights to better inform paid advertising targeting and drive content decisions by creating more of the kinds of content your audience likes. Comedic movies and TV shows are of interest to our followers, but not really related to marketing or PR explicitly. Google Analytics.

Data 117
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20 PR and Marketing Predictions for 2022

Sword and the Script

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros.

Marketing 214
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Using Data from Google Tools to Boost Your PR Pitches

Shift Communications

If you’re an avid (or even a sometimes) reader of the SHIFT blog, then you already know data-driven public relations is something we know well. Our PR teams have been taking an analytical approach to forming their account strategies for some time, and our clients have been very pleased with the results. Casey Egan.

Google 98
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SHIFT Archives: The Best of Q1 2015

Shift Communications

Want to see how to do this for your blog? We’ve talked a lot in the past year about Facebook, from the evolution of its advertising offering to the almost complete destruction of organic reach for brand pages. Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner. Here’s how. Tori Sabourin.

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How to Use Analytics to Build Your 2015 Marketing Plan

Shift Communications

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. Analytics Data Data-Driven PR Marketing Marketing Technology Metrics Strategy'

Analytics 155
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Getting Your PR Measurement Program in Shape for 2016

Shift Communications

Both in-house and agency marketing teams will be defending the year’s work, planning for 2016 and securing (or hopefully expanding!) That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year. Tracking Key Indicators.