What Makes a YouTube Video a Hit?

Ronn Torossian

By the time we ring in the new year, video social media advertising will have exceeded $28 billion for 2020, according to Statista. The post What Makes a YouTube Video a Hit?

5 PR Reasons To Use YouTube Advertising for Exposure

Social PR Chat

. Have you ever wondered how YouTube advertising can help boost public relations exposure? Creating an effective YouTube ad is a careful balance between getting your message across to the viewers, but not dissuading them to click away because the ad is too long or not applicable. Here are the top five reasons why you should be utilizing YouTube advertising. YouTube Ads Engage. YouTube reported that its 1.9 YouTube users are highly engaged.


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How important is YouTube for brand marketing in 2020?

PR Daily

Regardless of what your business is, a YouTube channel can be massively beneficial if used correctly. YouTube has grown explosively over the years. Net advertising revenues have grown to unprecedented levels: Source. Is YouTube too saturated to start a channel in 2020?

3 PR Takes On YouTube’s Brand Safety Scandal

ImPRessions - Crenshaw Communications

YouTube was hit with a major brand safety crisis this week after a blogger revealed that a community of predators have been using the platform to view content in inappropriate ways that exploit children. In the wake of the scandal, some of YouTube’s biggest advertisers , including Disney and AT&T, have pulled the plug on their ad spend – at least for now. YouTube has learned from its mistakes (believe it or not). In the end, however, YouTube will be fine.

Marketers flee YouTube amid ‘abhorrent’ conduct involving videos of kids

PR Daily

Organizations are pulling ads from YouTube following accusations that the platform’s algorithm is assisting child predators. The boycott came after the viral circulation of a video published by Matt Watson , a YouTube content creator. Wired reported : But with a blank YouTube account, and a couple of quick searches, hundreds of videos that are seemingly popular with paedophiles are surfaced by YouTube’s recommendation system. Many include pre-roll advertising.

Is YouTube the new Google for search engine optimization?

Agility PR Solutions

In 2020, according to the World Advertising and Research Center, spending on internet advertising will reach more than 50 percent of total global ad spend, an all-time record. The post Is YouTube the new Google for search engine optimization?

BuzzFeed to acquire HuffPost, YouTube launches audio ads, and Nintendo issues marketing rules for ‘Animal Crossing’

PR Daily

The announcement follows similar acquisitions across digital media publications as organizations fight for both consumer attention and advertising revenue. YouTube launches audio ads. Why it matters: Regardless of whether you create an audio YouTube ad, consider Nikolic’s advice.

YouTube and Instagram Stories offer more interaction and targeted content

PR Daily

New YouTube and Instagram features can help PR and marketing pros looking to increase engagement and stand out from competitors online. YouTube recently announced a new Stories feature for users with more than 10,000 subscribers. Each video under YouTube Stories is available for a week to both subscribers and non-subscribers of a users’ channel. The Verge reported : There are some major differences between Instagram Stories and YouTube’s iteration of the feature.

YouTube's evolution as a marketing vehicle

PR Daily

I can’t recall the first viral YouTube video I watched, and I can’t recall exactly how (or in what format) we shared the Internet’s most legendary videos before the service launched in 2005. Considering how much the site has evolved since then—I mean, we have “YouTube celebrities” now—it’s only fitting that as the site turns 10 years old, we should take a look at YouTube as a business (and vehicle for PR and marketing).

YouTube and Pinterest seek to stop spam

PR Daily

YouTube and Pinterest are combating spam and rogue advertising on their respective platforms. YouTube’s move may be the more controversial of the two, however, as the service aims to stop video makers from putting overlay brand logos (graphical title cards) on their videos. They can still have overlay sponsor cards if they cut YouTube into the deal.

YouTube, Instagram increase filtering for user content

PR Daily

The video hosting juggernaut YouTube has announced it will add staff to increase monitoring to remove distasteful or offensive content from its site. wrote : Now that its bottom line is being affected , YouTube says it will begin to take additional steps to protect its advertisers and creators from inappropriate content on its network. YouTube had said then the channel’s removal was part of a new tightening of its child endangerment policies.

Content creators and fans lash out at YouTube’s ‘Rewind’

PR Daily

As 2018 comes to a close, many social media platforms and companies are celebrating the past years’ highlights—including YouTube. However, the platform is under fire for a yearly overview that many say doesn’t represent the large portion of content and engagement on YouTube. Geek.com reported : Every year, YouTube recaps the highlights of the year with a Rewind video, which features the biggest moments and memes as presented by the most popular YouTube creators.

Netflix CEO: No advertising, just 'cool trailers'

PR Daily

Advertisements for Netflix shows—also known as trailers—are coming to the popular content streaming service. Netflix CEO Reed Hastings confirmed the news on Facebook amid rumors that his company would start serving up ads in the same fashion that YouTube does. Hastings’ Facebook post was pretty direct: No advertising coming onto Netflix. You’ll notice the company stops short of calling anything on Netflix “advertisements,” opting for the user-friendly term “trailer.”

YouTube unveils new eligibility rules—and more direct oversight

PR Daily

YouTube is making it harder for some creators to earn money from their videos. It wrote : […] we’re making changes to address the issues that affected our community in 2017 so we can prevent bad actors from harming the inspiring and original creators around the world who make their living on YouTube. YouTube claims it wants to drive traffic away from “bad actors” and strengthen its creator ecosystem. youtube #monetization pic.twitter.com/oyWzQfUKKJ.

Google lets marketers target consumers through Gmail, YouTube

PR Daily

On Monday, Google announced Customer Match, which enables marketers to target consumers through Gmail and YouTube by uploading email lists into AdWords. And advertisers have been pushing for Google to enter the fold. On Tuesday, Google also introduced Shopping Ads to YouTube advertisers. Using Google merchant data, marketers can promote their products directly within YouTube videos.

Facebook, YouTube share how they remove offensive posts

PR Daily

Facebook and YouTube are asking for consumer trust—and taking steps to improve their transparency to earn it. Whether it’s Facebook’s fake news problem or disrespectful YouTube videos, consumers have clamored for regulation—and Silicon Valley is trying to get a head start. YouTube recruits reviewers and AI. YouTube has also faced criticism for insensitive or abusive content online, even from established YouTubers.

Apple CEO Tim Cook defends privacy updates, U.S. adults use YouTube in record numbers, and Lululemon counters employee claims of ‘toxic positivity’ in workplace

PR Daily

Affirming his long-stated belief that privacy is a fundamental human right, and not a branding exercise, Cook reinforces Apple’s commitment to its users above its advertising partners. Cook shared: “We’re not against digital advertising. Also: U.S.

YouTube cuts 30-second ads that users can’t skip

PR Daily

The annoying 30-second commercials that play before YouTube videos will soon be a tactic of the past. The video platform recently announced that it would scrap its longer advertising format in 2018 and instead concentrate marketing offerings using shorter content. Business Insider reported : A Google spokesperson told Business Insider: "We've decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers.".

Facebook admits to inflating advertisers’ video views

PR Daily

Facebook assured advertisers that they weren’t overcharged. Of note here is that even though Facebook self-reported the discrepancy weeks ago on its Advertiser Help Center, reporters only picked it up recently. What’s impossible to know is whether (or how many) advertisers made decisions to funnel money toward Facebook video ad buys because they were pleased by the metrics that they saw in regards to time spent watching their videos.

The Gap deletes post-election tweet, ‘Baby Shark’ becomes most-watched YouTube video, and Snapchat adds follower counts

PR Daily

Hello, communicators: “Baby Shark” has become YouTube’s most-viewed video in history, racking up more than 7.04 Though the announcement is promising for both publications and PR and marketing pros creating digital-first content, it also carries a warning as advertising revenue drops.

Can Product Review YouTuber’s Become Brand Ambassadors?

Rock the Status Quo

Okay, maybe YouTuber is a bad word… It makes me think of tubers, as in potatoes. Shall we agree to call them “YouTube product review queens? If it were me, I would post a comment on the YouTube video, then share it everywhere. Instead of burning up their budgets on advertising, it would be fantastic to see them invest in building their communities. Inner tubers, even. A bit cumbersome, maybe, but crystal clear.

The Dark and Twisted Side of Automation in Advertising

Sword and the Script

They recorded him drowning and uploaded the video to YouTube. To my astonishment, the audio recording on USA Today was preceded by an advertising spot by NBC for a premier golf championship. In my mind, this is an example of just how dark, twisted and distant advertising has become with automation. Go peruse a few tragic headlines and see what sort of advertising is adjacent. 2) Are we so conditioned to ignore advertising we no longer notice?

YouTube helps small-scale marketers with video ads

PR Daily

YouTube is making it easier for small business advertisers with low budgets to make commercials. The Google-owned video streaming company will offer three new services through its new app, YouTube Director. Here’s an example of a small business commercial made with YouTube Director: YouTube is offering another service that will use your company’s available assets (logo, screenshots, photos, etc.)

YouTube rolls out ‘fact check’ feature, Twitter users want brand content, and TripAdvisor lays off 25% of workforce

PR Daily

Twitter reports that only 37% consider it insensitive for brand managers to continue advertising. YouTube introduces ‘fact check’ panels. In a blog post, YouTube wrote : Over the past several years, we’ve seen more and more people coming to YouTube for news and information.

Trust and the Unlikely Reinvention of Advertising [UML]

Sword and the Script

Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. More recently, fake news has laid the groundwork for a new-found trust in advertising. It’s no April Fool’s joke to say, advertising may well be in the midst of it – and that’s the theme for this week’s Unscripted Marketing links [UML]. 1) In advertising, we trust.

Twitch removes Hispanic Heritage Month emoticons, YouTube ‘Shorts’ to compete with TikTok, and McDonald’s offers ‘spicesurance’ and free McNuggets

PR Daily

When it comes to who should be responsible for combating misinformation, 54% of people said PR pros should step up to the plate, and 57% said marketers and advertisers shoulder responsibility. YouTube to launch ‘Shorts’ to compete with TikTok. Image courtesy of YouTube.

Prankvertising: When Advertising and Practical Jokes Collide

Shift Communications

Last year, the folks behind the “Carrie” remake nailed it with their “ Telekinetic Coffee Shop Surprise ” that terrified customers to the tune of nearly 60 million YouTube views. Devil’s Due” followed suit this past January with a wildly successful “ Devil Baby Attack ” spot featuring a deranged baby and remote controlled stroller that has since garnered 48 million impressions on YouTube. The two videos have combined for more than 60 million YouTube views. Advertising

Best Practices for Finding and Reaching out to YouTubers That can Help Your Brand


Sticking to traditional advertising channels will cause you to drown out in the crowd. Most marketers think that they should be looking for content publishers/bloggers to promote their businesses, but there is one very significant group that they are missing out on: YouTubers. YouTube.

Disney drops YouTube star PewDiePie over anti-Semitic content

PR Daily

Such is the case with Swedish YouTube star Felix Kjellberg, known to his followers as “PewDiePie.” At 27, Kjellberg has amassed a gigantic following: More than 53 million people are subscribed to his main YouTube channel, which has roughly 14.7 That didn’t stop him from nabbing partnerships with YouTube, Google and Walt Disney Co. reported : In the YouTube clip, a pair of South Asian men wearing costume loincloths held up a banner that read, “DEATH TO ALL JEWS.”.

Virgin Media, T-Mobile and more disclose data breaches; YouTube demonetizes ‘coronavirus’; and Tito’s Vodka corrects a COVID-19 fallacy

PR Daily

YouTube demonetizes ‘Coronavirus’ content. Why it’s important: YouTube has received backlash from content creators who cover current events and news, but the platform isn’t backing down from its decision.

Understanding the Value of Social Influencers

Critical Mention

According to a study done by Google, 6 out of 10 millennial YouTube subscribers say that they trust creators and influencers more than celebrities or TV personalities. Social Influencers have quickly risen to one of the most important assets to brands in just the past few years.

Report: Consumers 55 and older watch more YouTube ads, but marketers are ignoring them

PR Daily

Younger consumers might comprise YouTube’s future, but advertisers shouldn’t ignore parts of its present audience. Ask teenagers about their TV viewing, and you’ll notice a trend: Even though most teenagers watch a few shows on TV, they’re far more likely to rattle off a list of YouTube stars they follow. Recent data from StrikeSocial dives into the generational divide on YouTube across industries.

YouTube announces in-app video sharing and messaging

PR Daily

YouTube is bringing messaging to its mobile app. Right now, hundreds of thousands of YouTube videos are shared every day on messaging apps. These shared videos and chats will live on a separate tab within YouTube’s app. YouTube announced the feature in its. We’ve been experimenting with a better way to share videos on YouTube since last year. Starting today, you can share videos with your friends and family directly on YouTube.

How Earned Media Will Impact 2020 Elections

Critical Mention

Those types of “organic” coverage are considered earned media : publicly gained content that is written about you or your brand without paid promotion or advertising. As Election Day gets closer, media outlets focus their news coverage on candidates, polls, debates and issues.

LinkedIn, Twitter and YouTube adding options

PR Daily

Twitter refines searches; YouTube courts advertisers. YouTube is taking steps to enhance its offerings to advertisers. According to Marketing Land , YouTube cards—introduced for its videos in March—will soon afford advertisers a way to promote other videos or playlists and later on will offer links to advertisers’ websites. Advertising options (along with prices) will grow for those networks that successfully capture audience’s attention.

A guide to successfully investing in paid advertising

PR Daily

Paid advertising can be a great way to guide more traffic to your site and increase business, however it can be an expensive endeavor if you don’t really know what you are doing. This article tackles the three most popular platforms for online advertising, and whether they are worth it for small businesses to invest in. Regarding Google’s paid advertising : · Google has tracked 4 billion store visits from ad clicks.

Top 7 Communication Resources

Critical Mention

Public Relations Advertising Analytics Content Marketing Copywriting Corporate Communications Crisis Management Education Facebook Influencer Marketing Instagram LinkedIn Media Relations Twitter YouTube

Marketers will soon be able to target YouTube users based on search history

PR Daily

If you start to feel creeped out by the coincidental nature of your YouTube ads, don’t worry. YouTube’s parent company, Google, is now enabling marketers to target their ads on the video platform based on your search history. A company such as Dyson could theoretically target its ad to play during the next video you watch on YouTube. There has been targeting on YouTube based on what videos people watch there," an unnamed ad executive told Advertising Age.

Study: Thrill seekers and epicureans most engaged YouTube audiences

PR Daily

The company set out gather data on the most engaged audiences on YouTube (based on each audience’s view rate and identified 31 YouTube advertising “affinity audiences” in 1,000 campaigns. Strike Social wrote: Affinity audiences are a targeting option that enables YouTube advertisers to reach people who might be interested in specific products or services. identified the YouTube audience as its most engaged.

Reaching Your Audience: Which Online Marketing and Advertising Tactics Actually Work?


We decided we wanted to pit a few advertising/marketing approaches against each other. While 7 in 10 people would rather watch a 30-second advertisement than give away their email address, 88% would do the same if asked to provide their phone number. . We’ve all been there.