article thumbnail

Upcoming Trends in Advertising

Ronn Torossian

The post Upcoming Trends in Advertising appeared first on. Various tools or features such as voice assistance weren’t widely available. This meant that marketers had to use the technologies that were existing at the […].

article thumbnail

PR Industry Trends: Top PR Predictions For 2024

ImPRessions - Crenshaw Communications

What are the PR industry trends for the new year? The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024. In another high-stakes election year, battling misinformation will emerge as a top PR industry trend.

Industry 333
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Trends That Will Affect PR In 2022

ImPRessions - Crenshaw Communications

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. These are the ones that get my vote for the strongest and most relevant trends that will carry over into 2022. The pandemic accelerated many digital trends, but few were more dramatic than e-commerce.

Trends 385
article thumbnail

Media trends: Asians not impressed with brand marketing/advertising outreach

Agility PR Solutions

Only about a third (34 percent) of Asian consumers feel that they are seeing more brands going out of their way to market and advertise to their community, according to a new study from Horowitz Research. The post Media trends: Asians not impressed with brand marketing/advertising outreach appeared first on Agility PR Solutions.

article thumbnail

Advertising vs Publicity

PR for Anyone

It’s the age-old question… what is more impactful to a business – advertising or publicity? 1 – publicity is free – advertising you pay for. #2 2 – publicity is someone else telling the world how great you are – advertising is you telling the world how great you are. #3

article thumbnail

3 Streaming Trends PR Pros Should Watch

ImPRessions - Crenshaw Communications

With advertisers taking notice of the growth, there’s been an uptick in brands adding streaming to their media ad spend strategy, resulting in more streaming-specific PR goals for adtech providers. Here are three key trends PR professionals in media and ad tech need to be aware of while developing strategy.

Trends 170
article thumbnail

3 Streaming Trends PR Pros Should Watch

ImPRessions - Crenshaw Communications

With advertisers taking notice of the growth, there’s been an uptick in brands adding streaming to their media ad spend strategy, resulting in more streaming-specific PR goals for adtech providers. Here are three key trends PR professionals in media and ad tech need to be aware of while developing strategy.

Trends 170