Next Steps in Social Media Marketing

Flack's Revenge

If social media were a brand, it’s one that I think most would agree has been tarnished. And it’s not just about Facebook or even social media. Are the waters safe for social media marketing? Defending your Social Influence.

It’s not “Social Media Marketing” Anymore – it’s Just “Advertising”

Sword and the Script

of the marketing budget on social media — here and now. The social media spending numbers are similar for marketing shops focused on B2B services and a bit lower for B2B product organizations, like software companies. Twilight of Web 2.0:

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Report: Social media leads the way in online advertising

PR Daily

The findings show how companies can expand their advertising operations, and they reveal hot trends across the online marketplace. According to the survey, only 66 percent of companies invest in online advertising. Social media is most popular.

Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? What’s not safe is ignoring social conversations, especially those related to your brand and category.

15 courses to improve your social media knowledge

PR Daily

Do you know the latest trends and tips to make your messages soar on social media platforms, from Facebook to YouTube? What are your goals for social media in the coming year? . Social media training from Hootsuite Academy. Sprout Social’s webinars.

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Brand Engagement on Social Media Has Never Mattered Less

Sword and the Script

This means social media posts that include video are granted better reach on the platform. In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement. Social Media Sites Discourage External Links.

Frank Strong on Next Steps in Social Media Marketing

Flack's Revenge

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. What comes after social media?

Report: Video is crucial for reaching social media audiences

PR Daily

Social media habits are changing as users are favoring two things: community and video. More and more social media users are searching for “velvet rope” communities, or forums that are not public facing but offer a specific audience for collaboration, brainstorming and griping.

3 web design flaws that undermine your brand image

PR Daily

While a web presence is essential to getting brand awareness and acquiring sales leads, some web design faux pas signal that your organization isn’t ready for primetime. You’ll be hard-pressed to find a web designer today who would recommend the use of Comic Sans.

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Features, Fidelity and Faux Pas of the Social Media Platforms [UML]

Sword and the Script

It’s been several years since social media has embarked down a path paved in payment. Social media became a toll road and the price of thruway has spiked during rush hour. To be fair, LinkedIn started with subscriptions and the advertisements came later.

Social media's effect on SEO

PR Daily

Quality links from sites that have greater "domain authority," such as top-tier media outlets, produce higher rankings in search engine results. Now that we know that PR can affect search, it''s time to define where and how social media comes into play.

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7 costly social media marketing mistakes

PR Daily

Social media can be a powerful tool for brand promotion and consumer connection, but what happens when buzz goes bad? Many businesses and marketers have suffered damage from a social media mistake. As a result, they jump into social media and wind up with a marketing mess.

3 Key Questions for Social Media Planning

Solo PR Pro

Everything we do as communications professionals is information driven, particularly when it comes to planning, and that includes social media planning. Social media planning requires the same level of thoroughness as any other type of strategic planning process.

State of Social Media 2Q 2015: Twitter Users Plateau

Shift Communications

The 140 character social network released its Q2 2015 earnings. This has caused quite a bit of consternation in the mainstream media; terms such as “turnaround” and comparisons to MySpace, Friendster, and Bebo have been alleged. Marketing Social Media Twitter

Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. Social Pros Podcast.

Digital advertisers seek transparency, Facebook fights content ruling, and PR faces a gender trust gap

PR Daily

Though influencer ad fraud has gotten plenty of attention, there’s a lot of waste and fraud in all digital advertising. The New York Times reported : On Wednesday, the companies called for more visibility into where each dollar is spent in the online advertising supply chain.

26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. 1) Owned media gains on distrust of mass media. 2) Microtargeting augmented by social surround sound.

5 social media tips for promoting your online course

PR Daily

Online course subjects range from programming and web design to carpentry and baking. Here’s how to promote your first online course via social media: 1. Use social media to generate initial interest for your course. on social media if you offer incentives.

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Social media network broadcasting: No sales pitch please!

Personal PR

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Survey says PR Best Positioned to Manage Corporate Social Media

Sword and the Script

Ownership is a strong word in the high-stakes game of corporate social media turf wars – yet consensus increasingly points to PR as primary proponents. Why is PR Well-Suited for Social Media? 4 Reasons PR Manages Social Media Effectively . by Frank Strong.

Should you outsource social media or handle it in-house?

PR Daily

Back when social media was catching fire like a gas station in a Michael Bay movie, everybody wanted a piece of the action. Thousands of "social media experts" showed up promising rainbows and unicorns to businesses seeking to connect with their target customers.

Social media changes enable users to avoid missteps, reach customers

PR Daily

Realizing a tweet meant for your personal Twitter account was just posted to your brand’s profile has been a nightmare come true for many social media professionals. The Twitter tool’s social media team sent the following tweet Monday explaining how the service works: New on TweetDeck!

The Top 50 Social Media Influencers on Twitter

Cision

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. Contributed: Four ways social can get out of the silo and truly integrate. New York Times best-selling author, global keynote speaker, and digital media entrepreneur.

Strong Media Brands: the answer to Native Advertising Concerns

Flack's Revenge

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Is it good for what ails online advertising? These ads… look like ordinary posts on apps and social networks. The answer is strong media brands.

Social media network broadcasting: No sales pitch please!

Personal PR

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

In a disaster, should your organization stay off social media?

PR Daily

In the military, it's used to describe a communication that appears to have ended but that has actually moved to a private space, where it can't be monitored-much like the dark web or. dark social. Should we, or shouldn't we, share words of condolence on our social media sites?

How PR and marketing pros can perfect social media strategies

PR Daily

identified 15 social media applications as companies to watch in 2015. If you’re familiar with five or more, you not only have your finger on the pulse of social media innovation—you’re also ready with the defibrillator. Advertising and targeting in a changing milieu.

15 top sources for social media news, tips and advice

PR Daily

There’s no shortage of blogs and websites that offer social media guidance, but which ones are worth following? Buffer is a social media management platform. Hootsuite is another social media marketing and management dashboard. Social Media Today.

The Dynamic Web: Pop-ups, Persistence and SERP [UML]

Sword and the Script

There’s a tag I’ve kept on this blog over the years called “ dynamic web.” It’s a personal interest in just how much the web shifts and changes – and the impact that has on marketing and PR. Social media has become, in many senses, the very thing it once disintermediated.

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How Target’s #lillyfortarget launch was a huge social media (and business) win

Communications Conversations

And, they were ALL OVER social media after the Bullseye’s web site crashed after its launch of the new #LillyForTarget line. Web site crashed. Frustrated and angry customers taking to social media. Target was in the news over the weekend.

Two Reasons PR Needs to Budget a Little Paid Social Budget Next Year

Sword and the Script

About 18% of PR pros would invest in social media next year if money weren’t an issue. The survey doesn’t get into how that budget would be broken out, which means it could include entail headcount, creative or design, social media management tools, and paid social.

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Advertising Attacks Domestic Violence

Mindful Marketing

It’s reasonable to think that such a mass problem requires a mass media solution, but is advertising the answer to decreasing domestic violence? Among other media, the ads appeared on Instagram and billboards.

5 Amazing Facts You Must Know About Facebook Advertising

Cision

B2B marketers, in particular, are missing a huge opportunity with social advertising to promote content. Facebook makes money by selling advertising. But the social advertising model looks nothing like the traditional shotgun approaches we are used to.

3 web design flaws that undermine your brand image

PR Daily

Of course, while outing Comic Sans as a bad choice for advertisements or company announcements, the internet did find a place for Comic Sans to fit comfortably: tacky valentines. You’ll be hard-pressed to find a web designer today who would recommend the use of Comic Sans.

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A guide to successfully investing in paid advertising

PR Daily

Paid advertising can be a great way to guide more traffic to your site and increase business, however it can be an expensive endeavor if you don’t really know what you are doing. Regarding Google’s paid advertising : · Google has tracked 4 billion store visits from ad clicks.

8 ways to help your social media manager help your brand

PR Daily

Whether you are promoting a small or large business, social media can be an effective and efficient part of your marketing program. Your social media managers aren't there solely to read comments left on your brand’s Facebook page. Learn from social media.

A Simple Guide to Web Traffic Terms for the PR World

The Resolution Blog

Most web pages feature a number of images and several buttons, each of which constitutes a file that is automatically downloaded when a page is loaded. usually an ad- is viewed once by a visitor or when it’s displayed once on a webpage or social media feed.

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Should PR copy advertisers’ ‘six-second’ messages?

PR Daily

One reason for the micro-ads’ growing popularity is that this kind of advertising is by its very nature disruptive. The short sales pitch stands as the price of admission before web users can access their desired content. Just how short can a message be before it loses meaning?

Social media press release examples

Prezly

In this comprehensive post you’ll find examples of social media press releases, a practical guide, and a free template to get started. How do you use social media press releases to share your story with press and online influencers? Advertising press release.

I‘m in PR: What’s the Big Idea?

Flack's Revenge

Most who are familiar with the concept of a Big Idea know it from the world of advertising. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics. The phrase has specific meaning in advertising – and PR too, as we’ll learn.