AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

She won an Emmy in 2008 as a Field Producer at CBS 2 News Chicago and then became spokesperson for the City of Chicago Department of Business Affairs and Consumer Protection in 2014 where she spearheaded the communication strategy for several high profile policies such as: house sharing ordinance (Airbnb); rideshare entering the Chicago marketplace (Uber and Lyft); Chicago’s minimum wage increase; amended tobacco and liquor laws; and more than 60 consumer protection campaigns.

Why Earned Media is More Important Than Ever

Critical Mention

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. Not just that, they’re also highlighting hospitals, corporations and small businesses that are making an impact in our society. With that said, organizations and businesses across the world have shifted their strategies to adjust to the changes.

Radio 71

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Jelly Marketing: Why Marketing Agencies Should Track Media Coverage

Critical Mention

The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area. The easy-to-share reports allow up to share real time progress on client campaigns and even link directly to broadcast and radio coverage. We’ve also added an education arm to the business when we launched Jelly Academy ! Who is Jelly Marketing?

Public Relations Tips: Grow to New Heights Fast in 2020

PR Fuel

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. PR helps small businesses build brand awareness and credibility.

Behind the Headlines with Phil Andrews

Cision

We will be looking at the digital arena, writing, internships, mentoring for small business owners in PR and Communication, and showcasing examples of individuals who have succeeded beyond expectations through the opportunities created by PR. I believe there are large gaps in the industry, as we are largely missing the perspectives of the minority community because of their small percentage in the PR and Communications industry.

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8 tips for marketers on a budget

PR Daily

Here some ways you can market your business with a limited budget. Smart small businesses with a limited budget often use guerilla marketing to compete with huge companies. Physical gifts with your advertising on it such as balloons, smartphone wipes, key chains, fridge magnets, pens and notepads are always popular too. When you are a small business with a limited marketing budget, it makes sense to partner with other complementary businesses.

How to write alluring content for online audiences

PR Daily

it’s been called the best tagline in history: “It took Dan Wieden of Wieden + Kennedy just 20 minutes to come up with the phrase, certainly an act of advertising genius. in the Global Business & Economics Review conducted by Boston University found that “There appears to be a general lack of a strategic framework for thinking about communities, as most firms in the study were not monitoring, integrating and leveraging social media adequately.”

Confusion, Technology and Talent in Marketing; Off Script #26: Frank Pollock on Fundamentals and What He’s Learned from Working in CPG

Sword and the Script

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. When I talk to my friends who market local or regional businesses they imply that big brand marketing is easy because of large budgets and tons of resources. If a campaign doesn’t work you still have a billion-dollar business, right? How do you grow a business in that position?

B2C 71

The Top 50 Social Media Influencers on Twitter

Cision

Social is branding, but unlike traditional advertising—it’s more human. Digital Marketing Strategist, author, lawyer & Rutgers Business School instructor. Freelance writer and business blogger. He helps businesses grow their revenue. He is also the co-founder and chairman of Likeable Media and the New York Times best-selling author of “Likeable Social Media” and “Likeable Business” Is there a #SocialMedia #genderdivide ?

How to Improve Your Social Media Targeting

Cision

Interests -> (Business and Industry, Entertainment, Family and Relationships, Fitness and Wellness, Food and Drink, Hobbies and Activities, Shopping and Fashion, Sports and Outdoors, Technology). Twitter allows you to target by keywords (which could be helpful in some contexts), lets you create a mirror profile to another Twitter handle (a rival business, perhaps), and to target by language, device, et cetera. Business. Music and radio.

How Artificial Intelligence Will Redefine Marketing Jobs

PR 20/20

AI has massive potential to make our lives and businesses more successful. We need to start asking questions about our businesses, industries, and careers in the coming age of AI. This levels the playing field for smaller businesses. In businesses.

Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

We’ve recently observed the explosion in popularity of podcasting, especially among business influencers and their audiences. ” Plus, if you haven’t got the time to read articles or watch videos during your busy day, podcasts are extremely accessible – listen during your commute, or even on the treadmill. And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio.

Mark Zuckerberg’s Voice and Free Expression Speech Analysed and Commented

Doctor Spin

When students got to express who they were and what mattered to them, they organized more social events, started more businesses, and even challenged some established ways of doing things on campus. It’s the small business on the corner that now has access to the same sophisticated tools only the big guys used to, and now they can get their voice out and reach more customers, create jobs and become a hub in their local community.

Viral 57

Facebook offers e-commerce tool, J&J drop talc baby powder, and United introduces ‘CleanPlus’ initiative

PR Daily

In a statement , the company positioned the change as a “portfolio assessment related to COVID-19”: Demand for talc-based Johnson’s Baby Powder in North America has been declining due in large part to changes in consumer habits and fueled by misinformation around the safety of the product and a constant barrage of litigation advertising. Live sharing some new product updates for small businesses and discussing our work helping with the economic recovery efforts.

Tools 79

Mark Zuckerberg’s Voice and Free Expression Speech Analysed and Commented

Doctor Spin

When students got to express who they were and what mattered to them, they organized more social events, started more businesses, and even challenged some established ways of doing things on campus. It’s the small business on the corner that now has access to the same sophisticated tools only the big guys used to, and now they can get their voice out and reach more customers, create jobs and become a hub in their local community.

Viral 40

Mark Zuckerberg’s Voice and Free Expression Speech Analysed and Commented

Doctor Spin

When students got to express who they were and what mattered to them, they organized more social events, started more businesses, and even challenged some established ways of doing things on campus. It’s the small business on the corner that now has access to the same sophisticated tools only the big guys used to, and now they can get their voice out and reach more customers, create jobs and become a hub in their local community.

Viral 40

Retrevo’s Good ‘n Plenty Pitch

Bad Pitch Blog

Tech, The San Francisco Chronicle, VentureBeat, Men''s Fitness,CNET, Mashable, PlayBoy Radio and many more. Jacobson is the Director of Public Relations at Retrevo.com and the author of 42 Rules of Social Media for Small Business. Retrevo is a Silicon Valley based company that was founded in 2006 and has recently been featured in Advertising Age, SmartMoney, The Motley Fool, MacWorld, PC World, Fox Business, The UK Register, and more