article thumbnail

PR Isn’t Just for Big Businesses?

Victorious PR

There is a wide-spread push to avoid big-box stores and save small businesses, as many have had to close their doors for good in recent years. What constitutes a small business varies—by size of firm, number of employees, revenue earned, output measurements like sales and shipments, etc.—but

article thumbnail

3 Ways to Reach LGBTQ Consumers in the New Normal

PRSay

With more than $1 trillion of buying power and a lot of disposable income, the LGBTQ community will most likely come out in force when the country reopens for business. Without large-scale events as an advertising vehicle, businesses need to think outside the box to reach these customers. Support LGBTQ charities.

Consumer 109
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Give a Great Media Interview

PR for Anyone

Media is editorial content unless you are paying for advertising. I promise that they will say who you are and where you come from and link back to you, when it goes on the website or on the domain, whatever – if it’s a print interview or if it’s a television interview – but don’t sell.

article thumbnail

Lockdown letter: brainstorming second order COVID-19 effects

Stephen Waddington

High street online - retail is accelerating online as small business retailers and wholesalers retool their supply chain and sell direct. The exception may be local and hyper local print that connects directly with communities. Advertising revenue will follow where it hasn’t already.

Tourism 118
article thumbnail

Spotlight on a Solo PR Pro: Meet Stu Opperman, APR

Solo PR Pro

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. After spending a large portion of his career working for others, he enjoys the freedom it allows him to grow the business the way he sees fit without having others who directly depend on him for employment.

Meeting 131
article thumbnail

Ecommerce for Social Media 2024: Ultimate Guide

Burrelles Fresh Ideas

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. Personalized Interaction — Engage with customers personally on their accounts and yours.

article thumbnail

Everything You Need to Know About Content Marketing When You Don’t Have Time

ReimaginePR

So how do other small businesses master this art? Content marketing includes everything you say in person, print, online and in video. Most businesses I work with only associate content marketing with blog posts and writing articles—but this is just one small fraction of the much larger puzzle.