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Don't Be Naïve About Native Advertising

Mindful Marketing

Native advertising is the term used to describe “paid advertising where the ad matches the form, feel and function of the content of the media on which it appears.” Today's native advertising is much more stealthy. time spent on the site, page views) for purpose of appeal to advertisers. billion. .”

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PREthics & Native Advertising

PRSay

Late last year, the Federal Trade Commission issued guidelines for native advertising, a topic of much discussion in 2016. These guidelines have implications for public relations professionals to consider. When does product publicity become native advertising? PR Teams – Be On Alert.

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PREthics & Native Advertising

PRSay

PR Teams – Be On Alert Late last year, the Federal Trade Commission issued guidelines for native advertising, a topic of much discussion in 2016. These guidelines have implications for public relations professionals to consider. Product publicists have loaned […].

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FTC Releases Advertising Disclosures Guidance for Online Influencers

wiredPRworks

A new FTC advertising disclosures document and video gives online influencers guidance on how to ensure consumers are aware of advertising relationships. And, as a digital branding consultant , I need to know – exactly – how my clients need to communicate disclosure guidelines to their influencers.

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FTC Endorsement Guidelines: What Agencies Need to Know

Shift Communications

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers.

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Tool of the Month: Facebook’s GDPR Guidance for Advertisers

PR in High Definition

Compared to many overly legalistic guidelines, Facebook’s information does a good job of explaining what businesses using Facebook need to know. you’re 18-21 and list ‘music’ as an interest, so Facebook will serve you music-based ads) but it does rather put the onus for consent back on the advertiser.

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PR Tips And Tricks For Landing Bylined Content

ImPRessions - Crenshaw Communications

Usually the piece must meet specific guidelines for word count, format, style, subject matter, and target audience. . One of our best and most widely read executive bylines started with a reference to the executive’s young daughter and her reaction to a digital advertising video slogan.