Prohibition

NOVEMBER 9, 2022

For the uninitiated, Facebook advertising can be a daunting place, made only worse when your campaigns are not generating good results. How best can we optimise our advertising campaign to ensure strong, positive results across all our ads? Pixel, custom audiences, Facebook advertisers. 1) A/B TESTING.

Facebook 110

Facebook Advertising Advertising Creativity 110

Awario

SEPTEMBER 29, 2022

Facebook is trickier than it seems when it comes to advertising. So in this post, I've gathered brand, big and small, that do it right - specifically on Facebook. So how to make sure your marketing efforts and social media budget don't go wasted? I suggest learning from the best in the field.

Facebook 105

Facebook Examples Marketing Advertising 105

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. Facebook has over 1 billion active daily users. Facebook has over 1 billion active daily users. If Facebook were a country, it would be the third largest on earth!

Advertising 120

Advertising Advertising Facebook B2C 120

Awario

SEPTEMBER 8, 2022

Facebook remains the most popular social media platform. The network understands its value for brands and businesses and offers a large number of tools to help you promote, advertise, and sell on Facebook. That doesn’t mean that they don’t matter!

Facebook 139

Facebook Marketing Advertising Advertising 139

Agility PR Solutions

MARCH 3, 2024

The social media wheel of fortune was spinning wildly again in Q4 2023, and new research from customer engagement platform Emplifi provides deep insights to help social media marketers and advertisers align their social strategies with current performance trends for Instagram, Facebook, TikTok, and X after analyzing both organic and paid ad activity (..)

Instagram 105

Instagram Social Media Brand Branding 105

Prohibition

JUNE 23, 2023

Social media advertising is an ever growing and evolving part of social media. Month on month, there are new changes and updates to each platform when it comes to advertising. The first is a new discount code tool which will allow advertisers to have a specific discount code linked to an ad/account.

Advertising 71

Advertising Advertising Social Media Media 71

Agility PR Solutions

JANUARY 7, 2024

It’s the most effective form of advertising, and coupled with a solid content strategy, no TV or Facebook ad can even compare.’ Every day, consumers and corporate decision-makers are […] The post 7 steps for creating successful influencer marketing campaigns for B2B brands appeared first on Agility PR Solutions.

B2B 110

B2B Brand Branding Marketing 110

NewsWhip

FEBRUARY 28, 2023

With a seemingly endless slew of platforms, daily content calendars filled with scheduled tweets and photos no longer cut it when it comes to brands making an impact. Instagram carousels lack the quick, “get to the point” advertising that so many want to see. We took a look at a few brands who have been paving the way.

Video 148

Video Brand Branding Instagram 148

Prohibition

OCTOBER 10, 2023

From new verification options within Meta, new additions to Ads Manager for the festive period and new X/Twitter updates to its new job roles, we are here to keep you up to date on the ever-changing social media advertising world.

Advertising 62

Advertising Advertising Social Media Twitter 62

Prohibition

MAY 17, 2023

With Elon Musk taking over Twitter, there have been some updates that all social advertisers need to be aware of to ensure ad campaigns are up and running – and that results are maximised. How does Twitter Blue impact advertising? For most people, that means they need to sign-up to Twitter Blue or to be a Twitter Verified Organisation.

Advertising 62

Advertising Advertising Twitter B2C 62

Prohibition

OCTOBER 18, 2021

For the modern consumer, a creative advertisement is not enough – it must also champion the values of diversity and be representative. For this reason, brands must actively represent a diverse range of social groups in their ads, or risk disengaging their target consumer. Consumers demand more diversity in social media advertising.

Advertising 62

Advertising Advertising Social Media Media 62

Prohibition

MARCH 16, 2022

hours per day clicking through sites such as Facebook, Instagram, Snapchat and Twitter. Social media has the ability to create a channel of communication between a brand and the target consumer and in doing so it can nurture customer relationships – optimised ad campaign strategies can support this.

Small Business 71

Small Business Advertising Advertising Social Media 71

Prohibition

MARCH 10, 2023

It’s estimated that over eight billion videos (the estimated population of humans on planet Earth) are watched on Facebook each day. Facebook video is a fantastic tool for marketers, looking to capture a brand’s story, promote a campaign or showcase a new product in an imaginative and engaging way.

Video 62

Video Facebook How To Mobile 62

Prohibition

JULY 7, 2022

It will be interesting to see how this impacts post engagement and brand/influencer relations over the coming months. From a brand perspective, it’s a great way to showcase three types of posts that your audience can expect to see from following you – allowing you to keep your most important/hero content at the top of the feed.

Instagram 118

Instagram Twitter Video Facebook 118

Cision

OCTOBER 5, 2016

If Periscope, Facebook Live, and YouTube Live are indicators, livestreaming as a concept has come home to roost. With heavy hitters like Buzzfeed and the Denver Broncos using Facebook Live , it’s clear that this tool has marketing clout. Branded Content Creators Note Important Facebook Changes.

Trends 319

Trends Content Marketing Brand Branding 319

Prohibition

AUGUST 25, 2022

With this, users can now share reels to Instagram and Facebook at the same time if the profiles are linked, as is common with cross-platform story and post sharing, enabling users to reach a wider audience at this click of a button. Facebook attempts to keep up with TikTok. Top 3 Brands Utilising Virtual Influencer Marketing.

Instagram 117

Instagram LinkedIn Social Media Facebook 117

Agility PR Solutions

SEPTEMBER 19, 2019

In a world dominated by technology, the way we advertise regularly changes as technology continues to evolve. One of our previous blogs mentions that people trust other consumers more than they trust direct brand advertisements. This means advertisers must personalize a brand’s message to make ads stand out.

Advertising 97

Advertising Advertising Trends Marketing 97

Cision

JANUARY 2, 2018

Chances are the answer is Facebook. Facebook has gained a reputation for being a marketing shortcut of sorts; its ads have an average click-through rate of.9 It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users. Why Paid Media Goes Wrong.

Facebook 0

Facebook Marketing Journalism Creativity 0

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Early into the social distancing phase several brands quickly acknowledged the situation through visuals. But the most PR-powerful gesture may have been by Yum Brands. It’s not about the logo. ” I tend to agree.

Brand 284

Brand Branding Small Business Retail 284

5W PR

NOVEMBER 7, 2019

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement.

Advertising 68

Advertising Advertising Privacy Facebook 68

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Brand purpose has real purpose. Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Look for brand values to be a core message for most organizations. Branded content is king. Employees are in charge.

Trends 385

Trends Employee Viral Advertising 385

NewsWhip

OCTOBER 30, 2019

We’ve covered the pharmaceutical industry in depth before , but which brands are getting high engagement on Facebook and how has media covered them in 2019? While the narrative within media focuses on incidents within the pharma industry, a look at the top companies’ personal Facebook Pages tells a different story.

Pharmaceuticals 111

Pharmaceuticals Facebook Company Analytics 111

The Proactive Report

JULY 10, 2014

Native advertising (branded content) has blurred the line between between advertising and PR. Using social advertising to amplify your content is a skill every PR practitioners should master. How does it remarketing on Facebook work? Create your own custom audience in Facebook using that data file.

Facebook 171

Facebook Advertising Advertising Social Media 171

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2017

Is the Russia scandal an ultimate comeuppance for Facebook? voters, I was initially skeptical about any real impact on Facebook’s reputation or its business. Facebook has weathered many storms in its 13-year history. Facebook has weathered many storms in its 13-year history. Today that idea isn’t so crazy.

Facebook 157

Facebook Reputation Mobile Privacy 157

NewsWhip

DECEMBER 7, 2023

ABC7 and its affiliates also posted about the CEO’s statement on their own Facebook accounts, which were met with hundreds of comments that were notably in favor of the company’s decision. Disney and Apple are the two top brands being mentioned in articles about the issue. But ultimately, that’s not what captured the most attention.

Brand 78

Brand Branding Retail Viral 78

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? That it’s not that advertising is declining, it’s just that consumers are changing. And the way that they’re consuming media is changing, and by nature of that, how they’re consuming advertising is changing, right? MARCH 26, 2021. Watch webinar.

Advertising 131

Advertising Advertising Data Reputation 131

The Proactive Report

JULY 4, 2014

With over a billion users and millions of brand pages there is a glut of content on Facebook. Most people don’t have enough time to see them all,” wrote Facebook engineer Lars Backstrom in a blog post in August 2013. People enjoy Facebook because it allows them to stay connected to people and brands they genuinely like.

Facebook 226

Facebook Analytics Video Advertising 226

Prohibition

OCTOBER 5, 2023

Meta removes news Meta is updating the Facebook News feature across Western Europe, starting this December. The new policy will see Meta deprecate Facebook News, a dedicated tab for news content on the social media site, in the UK, France, and Germany, representing some of the largest parts of the European market.

Instagram 62

Instagram Social Media Facebook Media 62

ImPRessions - Crenshaw Communications

SEPTEMBER 30, 2016

Thousands of public relations , advertising and marketing people gathered this week in and around Times Square for New York’s Advertising Week. They came to hear a wide range of speakers and panel guests share their insight and opinions on the current and future state of the advertising business. ” Digital is king.

Advertising 120

Advertising Advertising Agency Employee 120

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. The main goal of social media marketing is to generate a dedicated audience for your brand. Overlooking Facebook . billion, Facebook is still one of the best platforms for building brand awareness.

Social Media 323

Social Media Media B2B Video 323

5W PR

MARCH 1, 2022

This calls into question the importance of the metaverse for many companies who are looking to engage with customers in new ways, as it seems that many customers first need to get educated on the subject before looking for brand experiences in the new space. Association with Facebook. NFTs and Ads.

Brand 97

Brand Branding Real Estate Consumer 97

Shift Communications

OCTOBER 22, 2014

The Facebook news feed algorithm is in constant flux. One of the fundamental truths to Facebook in current environments, however, is that brands (in general) need to pay in order to be seen. One of the fundamental truths to Facebook in current environments, however, is that brands (in general) need to pay in order to be seen.

Facebook 156

Facebook Strategy Data-Driven PR Data 156

Cision

MARCH 31, 2015

Now, Facebook is reportedly moving close to a deal with news sites The New York Times, BuzzFeed and National Geographic to host their original content within Facebook’s site. It’s a clever move to keep people using Facebook more frequently and add additional revenue. But is Facebook the best network for this initiative?

Facebook 120

Facebook Social Media Mobile Local 120

5W PR

OCTOBER 21, 2019

Everywhere we look, it seems that a brand is just waiting to entice us with flashy marketing or advertising. Brands have gotten smart about where to find their target consumers, but one of the risks of the “ads everywhere” approach is that consumers can become jaded and sick of always being sold to. Does this make sense?

Advertising 76

Advertising Advertising Marketing Viral 76

5W PR

JULY 18, 2023

That includes beverage brands. With a well-crafted digital strategy, beverage companies can effectively engage with their target audience, increase brand awareness, and drive sales. Brand identity Before diving into digital marketing, it’s crucial to establish a clear brand identity.

Brand 78

Brand Branding Engineering Analytics 78

Prohibition

FEBRUARY 20, 2023

If you select your Instagram or Facebook page, you can chose from many different options, such as those already following your page or those who engage with your page. Custom audiences allow you to target people in a different way from the usual detailed targeting that you may be used to.

Social Media 62

Social Media Advertising Advertising How To 62

Prohibition

APRIL 3, 2024

Advertising comes in many different shapes and sizes and the traditional methods have their benefits, but so does paid social media advertisements. Specific detailed targeting Across all social media advertising you have a way to directly reach your target audience.

Social Media 62

Social Media Advertising Advertising Marketing 62