Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. How Long Should a Blog Post Be?

B2B 66

B2B Measurement Blogging Community 66

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. Our agency’s been helping clients with search engine optimization (SEO) and pay-per-click (PPC) online advertising for seven years. Well, I was sorely mistaken.

SEO 98

SEO Interviews Blogging Engineering 98

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. When it comes to building trust and credibility, PR is king. Public Relations DIY Tips.

Small Business 158

Small Business Publicity Social Media Web 158

Doctor Spin

FEBRUARY 14, 2024

In this blog post, let’s look at the differences between public relations and marketing. This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion.

Publicity 52

Publicity Marketing eBook Public Affairs 52

ReimaginePR

JULY 25, 2018

Basically you want to design your site in a way that the Web at large can easily understand it and share it with your target audience. Today we’re teaming up with Yarra Web who are not only going to walk us through the most powerful SEO tools, but spoiler alert – the most powerful FREE SEO tools. SERP – Search Engine Results Page.

SEO 211

SEO Tools Engineering Google 211

5W PR

NOVEMBER 22, 2023

Call-to-action buttons: Changing the color, size, or text of a call-to-action button can influence click-through rates on web pages. Ad copy: A/B testing ad copy variations helps advertisers identify the messaging that resonates best with their target audience. appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Marketing 78

Marketing Comparison Data Groups 78

Flack's Revenge

DECEMBER 4, 2018

Others have come under fire too, for their content and privacy issues, in related areas of online like general Web, Google, and mobile. interestingly, this Digiday articles says Facebook advertisers are staying the course ). It’s nothing short of mind boggling, the mischief and misdeeds that run rampant there. Thanks for reading.

Social Media 174

Social Media Marketing Media Facebook 174

Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Here’s how the top answers stacked up: 56% said web traffic/web analytics; 51% said impressions / estimated site traffic (i.e. select all that apply).

Measurement 85

Measurement Survey Web Software 85

PRSay

MAY 9, 2023

Definitions of EMV vary but, broadly, it means the value of earned publicity in unpaid third-party channels such as traditional media, social media and blogs. It’s unlikely that any amount of paid advertising would have built the same value for the brand. EMV is starting to sound like a reincarnation of AVEs. How Soulmates.ai

Measurement 81

Measurement Marketing Pharmaceuticals Social Media 81

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. The metaverse, Web 3.0, Those who focus on what’s real and relevant rather than trying to turn everything into a Web 3 story will find a welcome reception from journalists dying for a break from the blockchain-backed deluge.”.

Marketing 214

Marketing Content Marketing Social Media Employee 214

5W PR

OCTOBER 1, 2020

The performance of marketing strategies is carefully measured across the web, mobile and social media, and then it’s compared to the industry competitors or any available challenger brands for the company. There are different benchmarks for every channel, as well as for advertising, search engine optimization (SEO), and email.

Advertising 88

Advertising Advertising Measurement Facebook 88

Sword and the Script

MAY 11, 2019

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. If you want blogs, you don’t want press releases.

Study 137

Study Media Relations Media Measurement 137

Sword and the Script

APRIL 2, 2024

It grew eventually into a tech-based email list that was free for users with an advertising model. The quality of queries changed too as the web evolved. A spokesperson later contacted this blog to say the disruption of service was limited to European customers – that no U.S.-based based customers were impacted.

Reddit 173

Reddit Software B2B Technology 173

Flack's Revenge

DECEMBER 12, 2022

s blog reported an aggregate $120B funding for related technology and infrastructure in the first five months of 2022, more than double the $57B invested in all of 2021. The solid line below in this chart from Cision shows the number of mentions over the past year; the dotted line reflects the previous year’s numbers. Cision Report.

Real Estate 156

Real Estate Case Study Technology Education 156

Deirdre Breakenridge

DECEMBER 18, 2017

Long gone are the days when a person could be a website master, social media specialist, analytics guru and paid advertising expert all at the same time. Talking to people is how I made it on this blog! Talk to people: Once you know what you want to do, find people who are doing that. So, it definitely works :-).

Case Study 224

Case Study Trends Instagram Social Media 224

Cision

OCTOBER 6, 2016

In PR, paid media is social media advertising, sponsored content, and email marketing. Owned media, aka content, is content you produce that lives on your website or blog. What is an Integrated PESO Model? The PESO model takes the four media types —paid, earned, shared and owned—and merges them together. Paid Media. Earned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

JUNE 6, 2017

Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. It’s in a cafe in Berlin.

Marketing 239

Marketing Television Handbook Web 239

Cision

JUNE 5, 2015

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Advertising value equivalencies (AVEs) and hits aren’t the metrics you want to rely on when measuring PR. Check out some PR measurement blog posts! How to Drive Web Traffic With Social Media Analytics.

Resources 120

Resources Measurement Advertising Advertising 120

Presspage

APRIL 6, 2018

As advertising and other marketing become less effective, content marketing is exploding. And Bart Verhulst , Co-Founder and Chief Strategist of PressPage, who will provide insights on how the social newsroom is a key asset for self-managed and -operated web properties.

Company 92

Company Media Web Advertising 92

Cision

AUGUST 11, 2016

Advertising Age Online. Seth’s Blog. TopRank Marketing Blog. “It’s HubSpot Blog. Marketo Marketing Blog. SEOBook Blog. The Convince & Convert Blog. Sprout Blog. Duct Tape Marketing Blog. Nonprofit Fundraising Blog. Advertising Week. The Marketing Tech Blog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Shift Communications

MAY 10, 2022

In our new blog series, we talk what’s working (and not) across key social channels. Like SEO for web content, backlinks and “tags” from other creators/brands can boost ranking potential. Google continues to build out capabilities, mostly for creators, but rolling out advertising on this platform will likely follow.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Contently - Strategy

FEBRUARY 9, 2021

The Nudge newsletter—published by founder and CEO Ben Young—is my go-to digest for all the branded content and native advertising news. Put a clear subscribe button on your blog homepage and article page. Every email service provider—from Pardot to Mailchimp to Substack—allows you to share your newsletter as a web URL.).

How To 142

How To Content Marketing Banking Advertising 142

Prohibition

JANUARY 6, 2023

In this blog, we will detail the reasons why video should be an essential component of your public relations strategy, and how it can add real substance to your campaign. Advertisers spend billions across social media platforms, targetting businesses and consumers alike with their messaging. Drive Awareness.

Video 62

Video Strategy SEO Engineering 62

Flack's Revenge

DECEMBER 11, 2018

We’ve kicked ideas and blog posts back and forth over Twitter, and I thought he would be a good person to ask. Finally, you probably need to bring some budget for social media advertising and time to experiment with paid media techniques. Thanks for participating, Frank! What comes after social media? Can the ship be righted?

Social Media 149

Social Media Marketing Media Facebook 149

PRSay

APRIL 29, 2019

If you want mothers to read … display ‘Mothers’ in your headline,” advised advertising guru David Ogilvy. If so, please join PRSA and Ann Wylie at Reach Readers Online — a three-day email-, blog- and mobile web-writing Master Class on July 24-26 in Portland, Ore. So don’t be afraid to keep layering on the benefits.

Writing 154

Writing Retail Training Customer Service 154

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. Betsy Hindman calls this “ surround sound.”

Media Relations 109

Media Relations Media Survey Pitching 109

Buzzstream

JANUARY 22, 2024

Matt Cutts’ infamous blog post advised “sticking a fork in it” because guest posting for links was done. However, some sites may be open to guest posts even if they don’t advertise. In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it.

Analysis 90

Analysis SEO Guidelines Google 90

Cision

MAY 12, 2017

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. This includes tracking minor changes in keyword rankings and web traffic. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO.

Google 259

Google Digital PR Mobile SEO 259

PRSay

DECEMBER 28, 2021

Web tracking – When URLs pass through tracking data to your website, you’re able to track what people do once they get to your website from an email. Maybe your website already features a blog, or a couple social media channels with original content. This introduces specific website tracking data to your email marketing efforts.

Marketing 197

Marketing Apparel Data Software 197

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel. Drew Neisser, Founder & CEO of Renegade.

Social Media 149

Social Media Marketing Media B2B 149

Deirdre Breakenridge

FEBRUARY 12, 2015

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? As a contemporary PR practitioner in the new, digital age, I don’t know where I’d be without the following tools that many advertisers and marketers are already adopting: 1) “Unlock to Share” Plugin.

Tools 150

Tools Agency Instagram Groups 150

The Proactive Report

JUNE 29, 2015

Useful and informative: If you’re launching a site for a restaurant, you can include the location, hours of operation, contact information, menu and a blog to share upcoming events. Advertising : An excessive amount of ads can also be distracting for visitors.

Google 100

Google Training Engineering Web 100

Sword and the Script

FEBRUARY 18, 2017

There’s an old saying in marketing that half of the advertising budget is wasted, we just don’t know which half. Despite the maturation of digital marketing and web analytics, this remains a challenge. Advertising spots for the big football game this year grew to $5,000,000 for a mere 30 seconds of airtime.

B2B 66

B2B Marketing Advertising Advertising 66

Sword and the Script

OCTOBER 25, 2022

More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. Someone with a PR background or degree is now somehow expected to know graphic design, videography, web design and development, photography and social media and more.”. Additional duties. All things to all people. “We

Communications 119

Communications Crisis Internal International 119

Stern + Associates

JUNE 25, 2014

Your marketing and web teams are in constant communication and your website is consistently refreshed with thought leadership content. Corporate and personal blogs are standard operating procedure for many today, yet relying on this channel for distribution is fundamentally flawed. You’re doing everything right.

Leadership 81

Leadership Strategy Energy Advertising 81

Critical Mention

SEPTEMBER 3, 2019

As the importance of earned media continues to grow, PR pros and marketers are seeking alternative ways to drive brand awareness without spending on advertising and then access all of their mentions across the web. Before you jump into completing an earned-media strategy, it’s best to identify your brand goals.

Strategy 75

Strategy Media Analytics Radio 75

ReimaginePR

MARCH 17, 2015

to a closed Facebook group of PR, marketing and advertising professionals. While some argued that PR lists are a myth and relationship building is too time consuming so scraping emails and generically blasting the web is the only way to go. I saw your blog and I would love to work with you on something in the future!

Web 120

Web Fashion Social Media Blogging 120