Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on HubSpot An effective content strategy doesn’t rely on only one tactic. Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content. While content is a fairly general term, it's important to note that there are different types of media that can be leveraged in the process.

Media 100

Media Pinterest LinkedIn Case Study 100

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SEPTEMBER 25, 2023

Originally seen on Cision Help a Reporter Out (HARO), is a free service provided by Cision that enables journalists and PR sources to collaborate. The premise is simple: Journalists and bloggers submit requests for sources, also known as queries. (HARO sends out queries three times a day at 5:35 a.m., 12:35 p.m., and 5:35 p.m., Eastern time). Sources with relevant expertise reply.

How To 100

How To Media Pitching Reputation 100

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SEPTEMBER 25, 2023

Originally seen on Medium For better or for worse, I’ve become an abstract-writing machine over the years. Whether it’s from writing my own abstracts for conference CFPs, or ghost-writing webinar abstracts for others, I’ve drafted a lot of abstracts. I’ve settled into a bit of a formula. No one likes to admit they like formulaic writing, but it means that I can quickly churn out an abstract.

Conference 100

Conference Writing How To Real Estate 100

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SEPTEMBER 25, 2023

Originally see on LinkedIn by Chris Lee MPRCA Work is changing. Thanks largely to technology and changing business culture, freelancing has grown 25% since 2009 and now the UK’s freelancers collectively turn over an estimated £109 billion per annum. One in seven of us in now self-employed. I have freelanced for around five years in total, including as a 'digital nomad' working from Spain and Asia over the cruel English winter.

How To 100

How To Insurance Insurance LinkedIn 100

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PR News. Communicators understand journalists more often than they care to admit, and many are recovering reporters themselves. But when it comes to being interview-ready, public relations pros sometimes shy away from being confident spokespeople. Moreover, when it comes to prepping their clients for that big interview, many communicators find themselves outsourcing their media training to an expert.

Interviews 100

Interviews Media Media Training Training 100

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SEPTEMBER 25, 2023

Originally seen on MUCKRACK With more and more journalists taking the leap to go freelance, PR professionals are having to not only update their contact lists but also navigate new relationships. Does that journalist still cover their old beat? What kind of work are they taking on? Will they be able to reply as quickly as they once did? Add these questions to the potentially sensitive issue that going freelance may not have been that person’s choice, and the PR professional has to choose their w

Product Launch 100

Product Launch Pitching Meeting Corporate 100

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SEPTEMBER 25, 2023

Originally seen on PR News Doing PR for a startup can be fun and exciting since often it requires communicators to think more creatively than when working with a company that's already branded and positioned. On the other hand, things can become tricky with startups if executives are unfamiliar with how a good communications program works. In addition, startup PR can also be a pressure cooker because you only get one shot at a launch.

Travel 100

Travel Education Storytelling Company 100

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SEPTEMBER 25, 2023

Originally seen on Forbes The media and public relations field is constantly evolving to meet the demands of the modern digital world. However, there are some basic principles of PR that have held true over the years, regardless of how much communications channels and technology have changed. As agency professionals, the members of Forbes Agency Council have learned their fair share of lessons about the industry, and some of the best ones have come from experienced mentors.

Agency 100

Agency Energy Sports Reputation 100

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SEPTEMBER 25, 2023

Originally seen on Fast Company Effective leaders have to get picky about how they’re spending their time. BY BECK BAMBERGER Most startup CEOs are doers. They have to be. Yet the ever-mounting goals of building a company make it especially tempting to wedge just one more iron in the fire. In fact, startups seem to attract leaders who are hardwired for it.

How To 100

How To Meeting Healthcare Energy 100

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SEPTEMBER 25, 2023

Originally seen on Fast Company It’s hard to say an industry is failing when it’s growing seven percent annually, and its ranks have swollen to nearly five professionals to every single journalist , a ratio that’s more than doubled over the past decade. But when it comes to the current state of the public relations industry, it is. If you have any doubt, just ask a journalist.

Industry 100

Industry Agency Report Technology 100

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SEPTEMBER 25, 2023

Originally seen on Forbes As technology enables us to do more in business and in our personal lives, we find ourselves living in a state of continuous transformation. With transformation comes disruption, and it is happening at a rapid pace. As communication professionals, we are now tasked with a paradoxical feat: creating brands that are “human” and relatable to our customers, while at the same time, employing the latest technological advancements into our strategies and services.

Communications 100

Communications Publicity Employee Reputation 100

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SEPTEMBER 25, 2023

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Strategy 100

Strategy Privacy Ethics Resources 100

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SEPTEMBER 25, 2023

Originally seen on Medium Have you helped prep a harried, time-constrained CEO or high-level exec for a critical interview? These tips can save you time and transform a one-way download into a two-way exchange. I know because I’ve been honing these practices (stopwatch in hand) with CEOs from nascent startups to large Fortune 500s for the past two decades.

Interviews 100

Interviews Writing Employee Groups 100

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SEPTEMBER 25, 2023

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Agency 100

Agency How To Survey Employee 100

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SEPTEMBER 25, 2023

Originally seen on Bloomberg Billionaire investor Warren Buffett is pessimistic on the newspaper industry at a time when public relations specialists are increasingly outnumbering journalists. Public relations jobs exceeded those of reporters by more than six-to-one last year, up from less than two-to-one 20 years ago, according to data from the U.S.

Newspapers 100

Newspapers Publicity Journalism Report 100

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SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Marketers tend to pay attention to the “new shiny idea,” often taking action on new media campaigns. But one traditional medium that has bridged the gap between the two worlds is public relations.

Media 100

Media Print Radio Consumer 100

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SEPTEMBER 25, 2023

Originally seen on Medium Startups need to stop blaming publicists and journalists for their lack of press and learn how the media works. Here’s a peek behind the curtain. “Journalists are biased.” “Our PR firm just doesn’t ‘get’ our message.” “We need at least one media hit a week.” Oh, and my personal favorite: “Can we review and edit quotes before the piece is published?

Print 100

Print Media Pitching Writing 100

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SEPTEMBER 25, 2023

Originally seen on TechCrunch After a very successful two-year run, we’re going to be changing the way that contributions work on TechCrunch. When we started the Crunch Network experiment, the goal was to bring a wide array of voices to the site that were delivering deep domain-related experience that augmented the work of our staff writers. The startup community is rich with people thinking hard about a lot of topics that we cover but may not have first-hand experience with, so it’s good to mak

Resources 100

Resources Community Industry Pitching 100

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SEPTEMBER 25, 2023

Originally seen on Business 2 Community Artificial intelligence has promised to revolutionize our lives, taking over the mundane tasks of daily existence, from prewriting “smart” email replies to driving our car through rush hour traffic. In the PR realm, AI has been touted as equal parts something to celebrate (no more manual coverage reports!) and fear (er, so long, means of employment).

Industry 100

Industry Publicity Data Technology 100

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SEPTEMBER 25, 2023

Originally seen on PR Daily Landing coverage in reputable news outlets is essential in this era of dwindling public trust. Skilled practitioners can seize the moment, with help from technology for metrics and scale. Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. Challenges for PR practitioners include a faster-than-ever news cycle and what seems like constant political and cultural controversy.

Mobile 100

Mobile SEO Reputation Web 100

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SEPTEMBER 25, 2023

Originally seen on AgilityPR.com Companies cannot simply purchase a positive reputation and credible image—because they aren’t for sale. Building strong relationships with markets requires relentless honesty and compelling storytelling directed at the desired audience. Great publicity must be earned. Businesses and individuals can certainly work on public relations campaigns themselves with existing resources, but they often need help from consultants or agencies.

Radio 100

Radio Print Television Local 100

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SEPTEMBER 25, 2023

Originally seen on Firebrand Talent Do you work in public relations and are currently on a job hunt ? Or maybe you just want to update your resume to the best it can be? As a recruiter specialising in PR and communications with the emphasis on agency roles, I meet PR professionals on a daily basis and the one thing I get asked most is to give feedback on my candidates’ resume.

Communications 100

Communications Travel Agency Interviews 100

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SEPTEMBER 25, 2023

Originally seen on Forbes. Many startups make the mistake of not considering public relations in their strategies as they move out of the blustery launch period and start the long grind toward profitability. Public relations, press outreach and earned media coverage don’t stop the week after the launch. It should be part of any growing brand’s marketing toolkit, and it may just become a key part of your brand’s strategy -- as it should.

Publicity 100

Publicity Marketing Pitching Google 100

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SEPTEMBER 25, 2023

Originally seen on TechCrunch “For every reporter employed in America, around six people work in public relations: a few too many, some might think.” So began The Economist’s obituary for Daniel Edelman in January 2013, a sharp eulogy commemorating the life of a public relations giant. For decades, Edelman, in addition to founding and running the firm that bears his name today, successfully convinced legions of companies and brands to work with him to win the “air game” of public relations.

Publicity 100

Publicity Engineering Advertising Advertising 100

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SEPTEMBER 25, 2023

Originally seen on Medium When I brought my company’s PR function in-house in August of 2018, I realized that I needed a media database. With hundreds of thousands of reporters, contributors, and bloggers in the market at any given moment, and something close to a 30 percent rate of annual turnover, my focus was on vendors that specialized in maintaining reporter contacts rather than ones that relied on web-scraping to obtain their data.

Web 100

Web Report Pitching Google 100

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SEPTEMBER 25, 2023

Originally seen on MuckRack As a PR professional, staying on top of current events and industry trends is a crucial part of the job. You need to be aware of what’s going on in the world, what’s happening in your niche and what the competition is doing. When it comes to the news industry, trending topics come and go like the tides. Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before.

Pitching 100

Pitching Interviews Trends Journalism 100

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SEPTEMBER 25, 2023

Originally seen on PRDaily.com How do PR pros know if their efforts are producing the desired results? Here are the metrics that every PR pro should measure. Media relations professionals know that the competition for media attention is fiercer than ever before. There are about five PR pros for every journalist, a ratio that can be discouraging for those struggling to earn a media placement for their client.

Measurement 100

Measurement Pitching Analytics Content Marketing 100

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SEPTEMBER 25, 2023

Originally seen on Medium There seems to be something in the air right now. I’m not sure what it is. I mean, it’s spring: we survived winter. The weather is lovely — we haven’t yet achieved the summer swampiness that is DC (and NYC isn’t a whole lot better). But still, somehow, something seems … off. And it’s not just not me. I’ve spoken to enough of my entrepreneur/startup tribe in the past few weeks to know there’s something going on.

Journalism 130

Journalism Company Resources 130

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SEPTEMBER 25, 2023

Originally seen on Platform Magazine Freelance public relations is a job market that is currently flourishing. Practitioners have become interested in the personal and professional gain it offers. Freelancing allows professionals to earn extra revenue while gaining experience by helping organizations on a project-by-project basis. So, what exactly does freelance public relations look like?

Nonprofit 100

Nonprofit Writing Local Training 100

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SEPTEMBER 25, 2023

Originally seen on O'Dwyers It’s a question that has confounded publicists and public relations professionals for ages: when would a pitch sent to journalists be most likely to yield a response? A recent study on pitching effectiveness released by Tel Aviv-based PR productivity platform Propel may shed some light on this subject. Propel’s study analyzed more than 2,100 email pitches sent to more than 1,500 reporters by dozens of PR pros stationed at a variety of agencies, and then provided a bre

Study 100

Study Pitching Report Agency 100

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SEPTEMBER 25, 2023

Originally seen on Fast Company If your distributors or customers won’t pay you market rates, it is time to make a change. Q. I am a service provider working as part of a larger consortium. I am getting guaranteed work from a channel partner at 50% below my normal rate. Demand for my service is very high, and I turn down lots of business. What should I do?

Marketing 130

Marketing Examples Company Resources 130

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JANUARY 30, 2024

As organizations strive to establish positive reputations, engage with their target audiences, and navigate the ever-changing media landscape, skilled PR professionals are in high demand. However, excelling in this dynamic field requires more than just good communication skills. From strategic thinking to adaptability, there are several key skills that set exceptional PR practitioners apart.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

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MARCH 27, 2024

A well-crafted public relations case study can be an immensely powerful tool for PR professionals, agencies, and freelancers. It's more than a one-off success story; it's a compelling display of strategy, execution, and results that can attract new clients and showcase your talent. Case studies equip customers with a better understanding of the challenges their PR firm or freelancer has faced, as well as how they have resolved and overcome those barriers to success.

Case Study 130

Case Study Study Writing How To 130

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AUGUST 16, 2023

In today's fast-paced media environment, getting noticed in the right circles can be a challenging task. For PR professionals, garnering media coverage is crucial to building brand recognition and credibility. Two of the most common methods used to generate buzz are press releases and pitches. While they may appear similar at first glance, these two approaches have distinct differences in their purpose, structure and execution.

Pitching 243

Pitching SEO Storytelling Resources 243

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JUNE 14, 2023

Is your business in need of a PR boost, but you're unsure on whether or not to hire an agency or a Freelancer? Look no further! A Freelancer may be the answer to your business needs as you will not only save costs, but gain increased flexibility and media opportunities. Let's investigate why using a PR Freelancer may be the perfect choice for the scope and effectiveness of your business efforts.

Knowledge Base 130

Knowledge Base Policies Resources Employee 130

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MAY 26, 2023

As an entrepreneur or business owner, you may have considered hiring a freelance PR professional to help you build your brand and increase your visibility. In such a competitive industry, finding a PR Freelancer that best suits your needs can be difficult. How do you know who to choose? How much should you pay them? How do you know what is considered "good?

Healthcare 187

Healthcare Survey Resources Industry 187

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FEBRUARY 16, 2023

The potential of Artificial Intelligence (AI) in the public relations industry has become a hot topic as brands look to leverage their existing technology investments with this emerging tool. It seems like every day, we hear about how AI is ‘revolutionizing’ various industries—and it can be intimidating. The two AI copywriting platforms that everyone seems to be talking about lately are ChaptGPT and JasperAI.

Technology 243

Technology Customer Service Software How To 243