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The Modern Communicator Builds Relationships that Last

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A Guest Post by Corina Manea, Founder of NutsPR. It’s well known that public relations professionals are very good at building relationships. But is it enough?

Three Ways You Can Benefit from #PRSSA

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A Guest Post By Jolene Levesque, American University Student & PR Expanded Blog Contest Winner. I joined the Public Relations Student Society of America (PRSSA) as a second semester freshman after developing an interest in public relations.

Leadership: Humility as Antidote to Arrogance

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A Guest Post By Helio Fred Garcia, President, Logos Consulting Group. Arrogance is a particularly toxic element of leadership.

On Thursday, June 21st, #PRStudChat Discusses “How to Communicate Your Research”

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On Thursday, June 21st at 12:00 p.m. ET, #PRStudChat sponsored by Spin Sucks community members will gather for an in-depth Twitter discussion on “How to Communicate Your Research.”

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Make A Greater Impact In 2018 With International Speaker & Storyteller, Cameron Brown

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The New Year is off to a great start and you may be working on the different ways to create greater impact in your career and life. I had a conversation with International speaker and storyteller, Cameron Brown , about creating impact in 2018.

#PRExpanded Guest Post: Socializing Your Brand … What’s That?

PR Expanded

A Guest Post by Corina Manea, Chief Community Officer of Spin Sucks & Founder of NutsPR. Just a few short years ago, brands were pondering whether to give this social media thing a try or not.

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PR 2.0 for Communicating Research

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A Guest Post By Kevin Anselmo, Founder of Experiential Communications. Kevin Kelly, co-founder of Wired magazine, noted the following in a BBC story : “truth is no longer dictated by authorities, but is networked by peers. For every fact there is a counterfact.

#PR Expanded Guest Post: The Three Cs for Targeting the Hispanic Market

PR Expanded

A Guest Post By Stephanie Lopez, American University Student & PR Expanded Blog Contest Winner . The Hispanic community is quickly becoming one of the most important consumer markets. According to the Pew Research Center , the Hispanic population reached 55 million in 2014 making the group 17.4

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

The Key to Overpowering Arrogance

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A Guest Post by Christine Roque, American University Student, PR Expanded Blog Post Winner. Arrogance is the downfall of man and humility goes hand in hand with empathy. Humility and empathy are the antidote for arrogant leadership.

#PR Expanded Guest Post: 3 Lessons I’ve Learned from Reinventing Myself as a College Professor

PR Expanded

A Guest Post by Ai Addyson-Zhang, Professor, Blogger & Consultant. I am a College Professor. I teach Communication, Public Relations, and Social Media classes at a public university in New Jersey, United States.

Guide for International Students: How to Use Media for Studying Abroad

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A Guest Post By Liza Vozjakova, American University Student, PR Expanded Blog Post Winner. A lot of people in different countries use the Internet in order to look at different places in the world. The pictures of foreign places are now spread all over social media.

#PRStudChat Discusses Personal Branding & How to Land A Dream Job

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We’re headed into March and spring is almost here. In a few months, seniors will graduate and look forward to pursuing new opportunities in the workplace. What’s the best way to get noticed between now and then? Using social media to launch your personal brand and help you land your dream job.

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#PR Expanded Experiment: Results of a Spring Semester Blog Contest

PR Expanded

Last year, the PR Expanded blog community conducted an experiment with student written articles. The response was positive with professionals and educators giving encouragement and helping to share the student guest posts.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Reflect and Project: How has Your #PR education Prepared You for Your Career?

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A Guest Post Announcement by Ai Zhang, Professor, Stockton University. Spring semester has ended. Graduates have begun a new chapter in their lives. During times of transition, I love to reflect on the past and project into the future.

First Black PR History Month Kick-off Event Hosted by the Museum of Public Relations

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A Guest Post by Julien Perocheau, The Museum of Public Relations and Spector & Associates. On Thursday, February 9, at 6 p.m. the first-ever Black PR History Month will kick-off at Baruch College, 55 Lexington Avenue, in New York City.

Evolving Roles and Responsibilities in Public Relations

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For years, I’ve been discussing the changing roles of PR professionals as a result of social media. I’ve had hundreds of conversations with students, educators, and practitioners about the many new responsibilities, as well as the opportunities and challenges faced in our field.

#PRStudChat Celebrates Ethics Month with a September 21st Twitter Chat

PR Expanded

Throughout the month of September, the Public Relations Society of America (PRSA), holds several different activities and events to educate members, professionals and students on modern ethics.

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How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

#PRStudChat 11/15 Discussion: From Student to PR Pro & Transitioning Into the Workplace

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If you are a student looking to make a successful transition to the workplace, this month’s #PRStudChat is for you. Learn how to best prepare yourself to become the PR pro you hope to be! Do you feel overwhelmed by the prospect of having to look for a job after graduation?

PR Expanded Guest Post: My Experience as an Intern

PR Expanded

A Guest Post By Rosaria Robidoux, Intern, Pure Performance Communications. Every internship is different. Different location, different department, different field. Within these internships there are five things every intern learns in different ways.

Use these 9 Tips to Become a Leader in Digital

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A Guest Post by Sedale McCall, Digital Communications Specialist. The digital landscape is changing by the hour and it’s difficult to keep up with all the new trends, features, and platforms that exist.

PRTech Is Evolving. Is Your PR Strategy?

PR Expanded

In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. That’s the front-end work every successful campaign entails, but the data cycle doesn’t end there.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

7 Ways Students Can Use the Digital Space to Enhance Their Brand Today

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PR Expanded Student Series : A guest post by Shawn Bond, a Student at American University. Jeff Bezos said that your brand is what people say about you when you’re not in the room.

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Guest Post: How Twitter Became My Platform of Choice

PR Expanded

A Guest Post By Wendy Glavin, Founder and CEO of Wendy Glavin Agency. Several years ago, I was hired to market mobile apps and coding for Digital Pomegrante, a software entrepreneur in New York City, and LiveCode, a software platform based in Scotland.

Blogging Tips for PR Pros

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A Guest Post By Maris Callahan, Director of Public Relations for Donuts Inc. Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one.

#PR Expanded Guest Post: 4 Professional Tips & Tricks from a Soon-To-Be Graduate

PR Expanded

A Guest Post By Amy Stevens, Florida State University, Public Relations Major. The education you have received in college has been valuable. Yet, no semester-long course or scholarly professor can emulate the experiences gained in the so called ‘real world.’. So how do students prepare themselves?

Don’t Overlook Your Office Neighbors: The Importance of Building Internal Relationships

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A Guest Post By Marlene S. Neill, Assistant Professor at Baylor University. Many young professionals aspire to leadership roles in their organizations, and senior executives advise the way to the top requires a concerted effort to build relationships across an organization over time.

New Book, Answers for Modern Communicators

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Seven Steps to Walk Through Your Fear

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A guest post by Ken Jacobs, Principal of Jacobs Consulting & Executive Coaching. It may surprise you how much fear there is among the ranks of PR managers and leaders. As an executive coach to these executives, trust me on this. “I

5 Ways Our Weekly FB Live Show Helped Grow Our Business & Our Work Culture

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A Guest Post By Stephanie Abrams Cartin and Courtney Spritzer, Co-Founders, Socialfly. When Facebook debuted its live feature, we immediately began brainstorming how we could best utilize the tool for our business.

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Book Launch: Answers for Modern Communicators

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Answers for Modern Communicators, A Guide to Effective Business Communication was published by Routledge and is available online in hard copy, soft cover and digital versions. I’ve been writing this book for years and it’s finally finished.

3 “Shuns” Social PR Superheroes Can’t Afford to Shun in 2017

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A Guest Post By Shonali Burke, Social PR Strategist, Teacher and Trainer. As you read this, I’m about three-quarters of the way through my month-long working tour of India.

Book Review: A Roadmap for Teaching Social Media

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Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville. Karen’s book can be described in three words … handy reference guide.

Join the December 13th #PRStudChat Discussion on “Millennials & Unconventional Career Paths”

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Jessica Lawlor, President & CEO of Jessica Lawlor & Company. As we close out 2016, the #PRStudChat community will gather together on Tuesday, December 13th at 8:30 p.m. ET to discuss how Millennials can find success through unconventional career paths and passion projects.

On October 19th #PRStudChat Discusses Answers for Modern Communicators

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With technology advancing rapidly, new media channels proliferating daily and consumer behavior changing, modern communicators need answers to practical PR, marketing and social media questions. Join #PRStudChat sponsored by Spin Sucks on Thursday, October 19th from 12:00 p.m. to 1:00 p.m.

#PRStudChat November Announcement: PD, Mentoring & Collaboration for Communication Confidence

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The #PRStudChat community gathers on Wednesday, November 29th at 12:00 p.m. ET to focus on communication confidence in a continuously changing landscape through professional development, mentoring and collaboration.