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#PR Expanded Guest Post: Ethical Awareness … It’s Never Too Early

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Guest Post By Kirk Hazlett, APR, Fellow PRSA, Adjunct Professor, University of Tampa (FL). I know that ethics is “taught” in various forms in most colleges and universities, but I have serious concerns as to whether or not the “real world” is included in the process.

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Rebuilding Your Reputation: From White Collar Crime to Industry Thought Leader

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I’ve been writing a lot about the Modern Communicator and answering questions that have flowed in through Twitter, Skype, LinkedIn and Facebook. Who is the Modern Communicator?

The Modern Communicator Builds Relationships that Last

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A Guest Post by Corina Manea, Founder of NutsPR. It’s well known that public relations professionals are very good at building relationships. But is it enough?

A Summer of Public Relations: An Intern’s Perspective

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A Guest Post By Rhys Schueren, Student, Loyola University Maryland. This summer, I had the opportunity to intern for Cheray Keyes-Shima , APR, CPRC, at KSC, a marketing, advertising and public relations agency in Sarasota, Florida.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

If You’re a Modern Communicator, Then You THINK AHEAD

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I know a lot of professionals who are storytellers. But, here’s a little profile test to see if you’re a modern communicator who shares stories that resonate and create impact with your audiences.

#PRExpanded Guest Post: Socializing Your Brand … What’s That?

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A Guest Post by Corina Manea, Chief Community Officer of Spin Sucks & Founder of NutsPR. Just a few short years ago, brands were pondering whether to give this social media thing a try or not.

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Make A Greater Impact In 2018 With International Speaker & Storyteller, Cameron Brown

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The New Year is off to a great start and you may be working on the different ways to create greater impact in your career and life. I had a conversation with International speaker and storyteller, Cameron Brown , about creating impact in 2018.

Guest Post: How to Expand Your Global Network While Studying Abroad

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A Guest Post By Madison Thomas, Curry College Student. Recently, I began my journey studying abroad. Four months on my own in a new country. To some, this may seem terrifying, but I’ve been waiting for this moment for a very long time.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

#PRStudChat Discusses How to Get Started with Digital Marketing Analytics

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We’re headed into May and graduation season. Seniors are actively job hunting and ready to apply years of education when they enter into the workplace. For many organizations, at the top of the skills list, is managing digital media and analytics.

#PR Expanded Guest Post: 3 Lessons I’ve Learned from Reinventing Myself as a College Professor

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A Guest Post by Ai Addyson-Zhang, Professor, Blogger & Consultant. I am a College Professor. I teach Communication, Public Relations, and Social Media classes at a public university in New Jersey, United States.

First Black PR History Month Kick-off Event Hosted by the Museum of Public Relations

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A Guest Post by Julien Perocheau, The Museum of Public Relations and Spector & Associates. On Thursday, February 9, at 6 p.m. the first-ever Black PR History Month will kick-off at Baruch College, 55 Lexington Avenue, in New York City.

The New Era of Global: What Marketers Need To Know

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A Guest Post By Megan Harris, Managing Director, SYZYGY North America. For many companies today, being global describes far more than the geographies in which they operate. Increasingly, it means taking action to bring about change or maintain valuable aspects of the status quo.

Evolving Roles and Responsibilities in Public Relations

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For years, I’ve been discussing the changing roles of PR professionals as a result of social media. I’ve had hundreds of conversations with students, educators, and practitioners about the many new responsibilities, as well as the opportunities and challenges faced in our field.

Reflect and Project: How has Your #PR education Prepared You for Your Career?

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A Guest Post Announcement by Ai Zhang, Professor, Stockton University. Spring semester has ended. Graduates have begun a new chapter in their lives. During times of transition, I love to reflect on the past and project into the future.

#PRStudChat Discusses Personal Branding & How to Land A Dream Job

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We’re headed into March and spring is almost here. In a few months, seniors will graduate and look forward to pursuing new opportunities in the workplace. What’s the best way to get noticed between now and then? Using social media to launch your personal brand and help you land your dream job.

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#PR Expanded Guest Post: The Three Cs for Targeting the Hispanic Market

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A Guest Post By Stephanie Lopez, American University Student & PR Expanded Blog Contest Winner . The Hispanic community is quickly becoming one of the most important consumer markets. According to the Pew Research Center , the Hispanic population reached 55 million in 2014 making the group 17.4

#PRStudChat 11/15 Discussion: From Student to PR Pro & Transitioning Into the Workplace

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If you are a student looking to make a successful transition to the workplace, this month’s #PRStudChat is for you. Learn how to best prepare yourself to become the PR pro you hope to be! Do you feel overwhelmed by the prospect of having to look for a job after graduation?

How to Get Your Agency Hired in a #PR Expanded World

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A Guest Post by Simon Erskine Locke, Founder & CEO, CommunicationsMatch ™. Having just written “ A Client’s Guide to Hiring PR & Communications Agencies ,” we’ve turned the lens around to provide insights into getting hired in a PR Expanded world.

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PR 2.0 for Communicating Research

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A Guest Post By Kevin Anselmo, Founder of Experiential Communications. Kevin Kelly, co-founder of Wired magazine, noted the following in a BBC story : “truth is no longer dictated by authorities, but is networked by peers. For every fact there is a counterfact.

#PRStudChat Celebrates Ethics Month with a September 21st Twitter Chat

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Throughout the month of September, the Public Relations Society of America (PRSA), holds several different activities and events to educate members, professionals and students on modern ethics.

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Four Ways to Stay Curious & Creative in Our Digital World

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A Guest Post By Abby Bacardi, American University Student, PR Expanded Blog Post Winner. The role of technology in our digital age is more apparent than ever.

PRTech Is Evolving. Is Your PR Strategy?

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In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. That’s the front-end work every successful campaign entails, but the data cycle doesn’t end there.

PR Expanded Guest Post: My Experience as an Intern

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A Guest Post By Rosaria Robidoux, Intern, Pure Performance Communications. Every internship is different. Different location, different department, different field. Within these internships there are five things every intern learns in different ways.

Blogging Tips for PR Pros

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A Guest Post By Maris Callahan, Director of Public Relations for Donuts Inc. Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one.

7 Ways Students Can Use the Digital Space to Enhance Their Brand Today

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PR Expanded Student Series : A guest post by Shawn Bond, a Student at American University. Jeff Bezos said that your brand is what people say about you when you’re not in the room.

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Use these 9 Tips to Become a Leader in Digital

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A Guest Post by Sedale McCall, Digital Communications Specialist. The digital landscape is changing by the hour and it’s difficult to keep up with all the new trends, features, and platforms that exist.

#PR Expanded Experiment: Results of a Spring Semester Blog Contest

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Last year, the PR Expanded blog community conducted an experiment with student written articles. The response was positive with professionals and educators giving encouragement and helping to share the student guest posts.

Use Your Class to Get a Job in Social Media

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A Guest Post by Sedale McCall, Digital Analyst, GPG. When I attended graduate school in 2016, I was also working at a Porter Novelli in Washington, D.C. Beyond the exhaustion of working and going to school, it was fantastic to be able to see what I was learning in a real-world environment.

Guide for International Students: How to Use Media for Studying Abroad

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A Guest Post By Liza Vozjakova, American University Student, PR Expanded Blog Post Winner. A lot of people in different countries use the Internet in order to look at different places in the world. The pictures of foreign places are now spread all over social media.

On Thursday, July 19th, #PRStudChat Discusses Social Media & Strategic Communications

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It may be summer, but #PRStudChat, sponsored by Spin Sucks, is focused on strategic communications all year round. In the spirit of learning, even when school is out, our community will gather for a Twitter chat on July 19th at 12:00 p.m.

Guest Post: How Twitter Became My Platform of Choice

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A Guest Post By Wendy Glavin, Founder and CEO of Wendy Glavin Agency. Several years ago, I was hired to market mobile apps and coding for Digital Pomegrante, a software entrepreneur in New York City, and LiveCode, a software platform based in Scotland.

Don’t Overlook Your Office Neighbors: The Importance of Building Internal Relationships

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A Guest Post By Marlene S. Neill, Assistant Professor at Baylor University. Many young professionals aspire to leadership roles in their organizations, and senior executives advise the way to the top requires a concerted effort to build relationships across an organization over time.

How Sports #PR has Changed for the Better (Mostly)

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A Guest Post By Aaron Dean, American University Student, PR Expanded Blog Contest Winner. As with most fields in Public Relations, there is no arguing that social media is changing the game. Consumers, especially young ones, are getting most of their content from social media and online platforms.

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Seven Steps to Walk Through Your Fear

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A guest post by Ken Jacobs, Principal of Jacobs Consulting & Executive Coaching. It may surprise you how much fear there is among the ranks of PR managers and leaders. As an executive coach to these executives, trust me on this. “I

New Book, Answers for Modern Communicators

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#PR Expanded Guest Post: 4 Professional Tips & Tricks from a Soon-To-Be Graduate

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A Guest Post By Amy Stevens, Florida State University, Public Relations Major. The education you have received in college has been valuable. Yet, no semester-long course or scholarly professor can emulate the experiences gained in the so called ‘real world.’. So how do students prepare themselves?

5 Ways Our Weekly FB Live Show Helped Grow Our Business & Our Work Culture

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A Guest Post By Stephanie Abrams Cartin and Courtney Spritzer, Co-Founders, Socialfly. When Facebook debuted its live feature, we immediately began brainstorming how we could best utilize the tool for our business.

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Join the December 13th #PRStudChat Discussion on “Millennials & Unconventional Career Paths”

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Jessica Lawlor, President & CEO of Jessica Lawlor & Company. As we close out 2016, the #PRStudChat community will gather together on Tuesday, December 13th at 8:30 p.m. ET to discuss how Millennials can find success through unconventional career paths and passion projects.