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Five Lessons in PR from Game of Thrones

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A Guest Post By Priya Doshi, Professorial Lecturer, American University. Winter is almost here! Okay I know it’s officially spring now, but for fans like me of the hugely popular HBO series “Game of Thrones” (GoT), winter will arrive on April 14 when the show debuts its final season.

What You Didn’t Know About the State of Media

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A Guest Post by Sean O’Neal, President, Onclusive. We have all observed the dramatic trends in the world of publishing. Compared to ten years ago there is now a seemingly infinite number of blogs, influencers, and niche content sites.

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Micro vs. Macro Influencers

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Don’t let the name fool you. Five Reasons Micro Influencers Can Be More Impactful For Your Brand. Social media marketing tactics seem to be taking over.

Are You Being A Leadership Role Model?

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A Guest Post By Ken Jacobs, ACC, CPC, ELI-MP is the principal of Jacobs Consulting & Executive Coaching.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How You Sound Matters as Much as What You Say: 4 Voice Tips for #PR Pros

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A Guest Post by Jessica McClanahan, Graduate Student, American University, PR Expanded Blog Contest Winner.

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The Science of the Tweet: The Dos and Don’ts for #SciComm on Twitter

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A Guest Post by Marissa Zuckerman, American University Graduate Student, PR Expanded Blog Contest Winner. As a science major turned public relations professional, I was groomed into believing that scientists are “bad” communicators.

Book Review: Social Media for Strategic Communication By Karen Freberg

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One of the best ways to kick off the New Year is with a good book that offers great guidance and takes a deep dive into being more strategic with your storytelling.

Join #PRStudChat on March 21st to discuss #PR Curriculum 3.0 – What Communicators Need to Stay Relevant

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Social media, data science, predictive analytics, news releases and comms plans – what do young communicators need to learn?

#PR Expanded Guest Post: Lessons for PR Pros – Expanding Doesn’t Equate to Excluding

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A Guest Post By Elissa B. Edmunds, G raduate Student, American University, PR Expanded Blog Contest Winner. How do companies lose valuable customers? By failing to represent them. Credit: DDS Magazine www.ddsmagazine.com.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

#PR Expanded Guest Post: Ethical Awareness … It’s Never Too Early

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Guest Post By Kirk Hazlett, APR, Fellow PRSA, Adjunct Professor, University of Tampa (FL). I know that ethics is “taught” in various forms in most colleges and universities, but I have serious concerns as to whether or not the “real world” is included in the process.

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Launching the FEEL First Before You Communicate MODEL [INFOGRAPHIC]

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Communication is at the heart of your business and every relationship you build.

Modern Communicators Need to FEEL + THINK Before They Communicate

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Modern Communicators need to FEEL and THINK before they communicate. Although PR professionals are taught to THINK, which is Timing, Heart, Independence, New Navigation and Knowledge about an audience, the FEEL model is the first step.

Take the “FEEL” Test First, Before You Communicate

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Here’s a simple test for you to take, and it all comes down to a series of questions about how you FEEL before you communicate. When you FEEL this means you’re able to Face Fears , communicate with Empathy , use Ethics and good judgment and discover how much you Love your mission.

On January 17th, the #PRStudChat Community Discusses How to Get Strategic With Owned Media

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Owned media is less about controlling your content and more about creating what your customers need and prefer from you. It’s the “O” in the PESO model and it’s an important part of a brand’s communications plan.

Leadership: Humility as Antidote to Arrogance

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A Guest Post By Helio Fred Garcia, President, Logos Consulting Group. Arrogance is a particularly toxic element of leadership.

Join #PRStudChat on Thursday, February 21st for a Discussion on PR for Issues & Advocacy

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In PR, we’re all in the advocacy business — but most of us are advocating on behalf of a client’s product or service. What’s it like to advocate for ideas — often controversial ideas — day in and day out?

Building Internal & External Relationships [Infographic]

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A Guest Post By Shayla Costa, UMASS at Amherst Student, Winner of the PR Expanded Infographic Contest.

Make A Greater Impact In 2018 With International Speaker & Storyteller, Cameron Brown

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The New Year is off to a great start and you may be working on the different ways to create greater impact in your career and life. I had a conversation with International speaker and storyteller, Cameron Brown , about creating impact in 2018.

Guest Post: How to Expand Your Global Network While Studying Abroad

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A Guest Post By Madison Thomas, Curry College Student. Recently, I began my journey studying abroad. Four months on my own in a new country. To some, this may seem terrifying, but I’ve been waiting for this moment for a very long time.

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Rebuilding Your Reputation: From White Collar Crime to Industry Thought Leader

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I’ve been writing a lot about the Modern Communicator and answering questions that have flowed in through Twitter, Skype, LinkedIn and Facebook. Who is the Modern Communicator?

Evolving Roles and Responsibilities in Public Relations

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For years, I’ve been discussing the changing roles of PR professionals as a result of social media. I’ve had hundreds of conversations with students, educators, and practitioners about the many new responsibilities, as well as the opportunities and challenges faced in our field.

#PRExpanded Guest Post: Socializing Your Brand … What’s That?

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A Guest Post by Corina Manea, Chief Community Officer of Spin Sucks & Founder of NutsPR. Just a few short years ago, brands were pondering whether to give this social media thing a try or not.

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#PRStudChat 11/15 Discussion: From Student to PR Pro & Transitioning Into the Workplace

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If you are a student looking to make a successful transition to the workplace, this month’s #PRStudChat is for you. Learn how to best prepare yourself to become the PR pro you hope to be! Do you feel overwhelmed by the prospect of having to look for a job after graduation?

The Modern Communicator Builds Relationships that Last

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A Guest Post by Corina Manea, Founder of NutsPR. It’s well known that public relations professionals are very good at building relationships. But is it enough?

Building Your Communications Career from the Ground Up: 5 Ways to Make Any Job Work for You

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A Guest Post By Sarah D. Huckins, Graduate Student, American University, PR Expanded Blog Contest Winner. Patagonia Community Board: Credit Ginny Lefler. Six months after graduation, the novelty of being in the “real world” may be beginning to wear off.

Three Ways You Can Benefit from #PRSSA

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A Guest Post By Jolene Levesque, American University Student & PR Expanded Blog Contest Winner. I joined the Public Relations Student Society of America (PRSSA) as a second semester freshman after developing an interest in public relations.

First Black PR History Month Kick-off Event Hosted by the Museum of Public Relations

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A Guest Post by Julien Perocheau, The Museum of Public Relations and Spector & Associates. On Thursday, February 9, at 6 p.m. the first-ever Black PR History Month will kick-off at Baruch College, 55 Lexington Avenue, in New York City.

Reflect and Project: How has Your #PR education Prepared You for Your Career?

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A Guest Post Announcement by Ai Zhang, Professor, Stockton University. Spring semester has ended. Graduates have begun a new chapter in their lives. During times of transition, I love to reflect on the past and project into the future.

#PRStudChat Discusses How to Get Started with Digital Marketing Analytics

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We’re headed into May and graduation season. Seniors are actively job hunting and ready to apply years of education when they enter into the workplace. For many organizations, at the top of the skills list, is managing digital media and analytics.

PRTech Is Evolving. Is Your PR Strategy?

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In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. That’s the front-end work every successful campaign entails, but the data cycle doesn’t end there.

PR Expanded Guest Post: My Experience as an Intern

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A Guest Post By Rosaria Robidoux, Intern, Pure Performance Communications. Every internship is different. Different location, different department, different field. Within these internships there are five things every intern learns in different ways.

#PRStudChat Celebrates Ethics Month with a September 21st Twitter Chat

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Throughout the month of September, the Public Relations Society of America (PRSA), holds several different activities and events to educate members, professionals and students on modern ethics.

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Power of Digital Storytelling: A Guide for Nonprofits to Engage Youth to Become Change Agents

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Credit: Giving Compass (www.givingcompass.org). A Guest Post B y Rana Shenawi, G raduate Student, American University, PR Expanded Blog Contest Winner. Just last month on Sept.

#PR Expanded Guest Post: 3 Lessons I’ve Learned from Reinventing Myself as a College Professor

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A Guest Post by Ai Addyson-Zhang, Professor, Blogger & Consultant. I am a College Professor. I teach Communication, Public Relations, and Social Media classes at a public university in New Jersey, United States.

The #PRStudChat Community Discusses PR Education and Learning on October 13th

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On Tuesday, October 13th at 8:30 p.m. ET, the #PRStudChat community will gather to discuss PR education and learning in the classroom. Ai Zhang, a professor at Stockton University in New Jersey, will host the Twitter chat.

Blogging Tips for PR Pros

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A Guest Post By Maris Callahan, Director of Public Relations for Donuts Inc. Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one.

#PRStudChat Discusses Personal Branding & How to Land A Dream Job

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We’re headed into March and spring is almost here. In a few months, seniors will graduate and look forward to pursuing new opportunities in the workplace. What’s the best way to get noticed between now and then? Using social media to launch your personal brand and help you land your dream job.

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If You’re a Modern Communicator, Then You THINK AHEAD

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I know a lot of professionals who are storytellers. But, here’s a little profile test to see if you’re a modern communicator who shares stories that resonate and create impact with your audiences.