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Seven Steps to Walk Through Your Fear

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A guest post by Ken Jacobs, Principal of Jacobs Consulting & Executive Coaching. It may surprise you how much fear there is among the ranks of PR managers and leaders. As an executive coach to these executives, trust me on this. “I

7 Things You Need to Know Before Starting a PR Business

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A Guest Post by Maris Callahan, Director of Public Relations, Donuts Inc.

7 Ways Students Can Use the Digital Space to Enhance Their Brand Today

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PR Expanded Student Series : A guest post by Shawn Bond, a Student at American University. Jeff Bezos said that your brand is what people say about you when you’re not in the room.

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Leadership: Humility as Antidote to Arrogance

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A Guest Post By Helio Fred Garcia, President, Logos Consulting Group. Arrogance is a particularly toxic element of leadership.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

PRTech Is Evolving. Is Your PR Strategy?

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In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. That’s the front-end work every successful campaign entails, but the data cycle doesn’t end there.

How to Lose an #Influencer in 10 Days (or Less)

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Do you remember the movie, How to Lose a Guy in 10 Days , starring Kate Hudson and Matthew McConaughey ? The character Andie Anderson, played by Hudson, is a “how to” beat writer for the magazine “Composure.” She’s challenged with writing the article, “How to Lose a Guy in 10 days.”

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Kicking Off #PRStudChat in 2016 with PR Strategy

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It’s time to ring in the New Year with #PRStudChat! PR students, educators and professionals will gather on Tuesday, January 19th at 8:30 p.m. ET to kick off 2016 with a Twitter chat discussion on PR Strategy.

5 Ways Our Weekly FB Live Show Helped Grow Our Business & Our Work Culture

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A Guest Post By Stephanie Abrams Cartin and Courtney Spritzer, Co-Founders, Socialfly. When Facebook debuted its live feature, we immediately began brainstorming how we could best utilize the tool for our business.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Invest in Your Professional Development or Lose Your Job

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A Guest Post By Corina Manea, Chief Community Officer for Spin Sucks, & Founder of NutsPR. Here we are, the second month of the year is almost gone. That begs the question how are you doing against your PR professional development goals you set (I hope) in January?

[Guest Post] Top 5 Tools Agency Owners Must Embrace for the Digital Future

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A Guest Post by Nicole Rodrigues, CEO & Founder, NRPR Group. Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? When each of the above occupied its designated plate space with very little to zero overlap.

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Join #PRStudChat on April 28th for a State of Digital Video Tweet Chat

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On Tuesday, April 28th at 8:30 p.m. ET, the #PRStudChat community will gather to discuss the state of video communications in 2015.

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#PRStudChat November Announcement: PD, Mentoring & Collaboration for Communication Confidence

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The #PRStudChat community gathers on Wednesday, November 29th at 12:00 p.m. ET to focus on communication confidence in a continuously changing landscape through professional development, mentoring and collaboration.

Obtaining & Enhancing a Career in Communications

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On February 24th, IABC NJ, together with Rutgers University and the Rutgers PRSSA chapter, hosted a panel session on “Obtaining & Enhancing a Career in Communications.”

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Five Tips to Combat Your Daily PR Stress

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When you choose a career in public relations you’re opting into a position that requires you to adapt to stressful situations.

Guest Post: 4 Reasons #PR Pros Need Customer Service Skills

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A Guest Post By Corina Manea, PR & Social Media Strategist. Public relations professionals are required to have many skills these days, from excellent writing to knowing how to read data or to be efficient.

Make #Leadership a Priority in 2016

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Early on in my career, I remember being asked if anyone can be a leader. Yes,” was my immediate response, knowing that you have to cultivate the right skills.

5 Easy Tips for Learning in Not So Obvious Places

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Learning doesn’t have to be limited to the physical classroom environment. Although I love teaching in the classroom, today I’m also an online professor and a LinkedIn Learning instructor.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Join the December 13th #PRStudChat Discussion on “Millennials & Unconventional Career Paths”

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Jessica Lawlor, President & CEO of Jessica Lawlor & Company. As we close out 2016, the #PRStudChat community will gather together on Tuesday, December 13th at 8:30 p.m. ET to discuss how Millennials can find success through unconventional career paths and passion projects.

5 Tips to Pitching Success – When PR Stands for “Personal” Relations

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When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities.

Reflect and Project: How has Your #PR education Prepared You for Your Career?

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A Guest Post Announcement by Ai Zhang, Professor, Stockton University. Spring semester has ended. Graduates have begun a new chapter in their lives. During times of transition, I love to reflect on the past and project into the future.

#PR Takes Your Business Beyond #Brand Awareness

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Brand awareness is just the beginning of what good PR can do for your company. By incorporating PR into your communication program, a business can quickly move beyond awareness straight toward customer loyalty and advocacy.

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Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

Across the Generational Divide: Two Marketers’ Perspectives

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A Guest Post by Gail Nelson, Head of Marketing, SYZYGY & Amanda Degelmann, Marketing Coordinator, SYZYGY. We’re in the midst of millennial marketing mania. But what, if anything, makes millennials truly different?

Evolving Roles and Responsibilities in Public Relations

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For years, I’ve been discussing the changing roles of PR professionals as a result of social media. I’ve had hundreds of conversations with students, educators, and practitioners about the many new responsibilities, as well as the opportunities and challenges faced in our field.

In #PR This is all You Need to Know in 2016

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The following article originally appeared on the AirPR blog. . Ahhh, the new year. A time for resolutions, preparations, and perhaps my favorite: bright-eyed predictions. Our propensity to look toward the future through lens of the past is as necessary to the human experience as breathing.

How Will #PR & Marketing Pros Approach #Content in 2016? A Q&A With Lisa Davis, Marketwired

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Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action.

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Book Launch: Answers for Modern Communicators

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Answers for Modern Communicators, A Guide to Effective Business Communication was published by Routledge and is available online in hard copy, soft cover and digital versions. I’ve been writing this book for years and it’s finally finished.

#PRStudChat August Anniversary Discussion: Celebrating Six Years of PR Learning & Career Readiness

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It may be August, but at #PRStudChat, we are feeling like its New Year’s Eve. So we’re ready to celebrate and look forward to some really exciting things that are happening in the collegiate PR world.

How to Make the Most of Every Opportunity

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A Guest Post by Lauren McDonald, UNC-Chapel Hill School of Journalism Student. Every opportunity is what you make of it. In March I heard about an opportunity to visit a film set for Pioneers in Skirts™ , a documentary about obstacles women still face in their careers.

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Join #PRStudChat for the “Millennials in the Workforce” Twitter Chat on July 19th

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In 2015, a Newsweek article quoted Anthony Carnevale, director and research professor from Georgetown University’s Center on Education who stated, “The millennial generation is still lagging in the workplace, just as it did last year.

Join #PRStudChat on February 22nd for a Career Day Twitter Chat

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College graduation is in May and students are preparing their resumes, reaching out to professionals and pursuing their PR career interests. PRStudChat wants to help with a virtual Career Day chat session with professionals and educators offering guidance and sharing their experiences in PR.

7 #PR Lessons in 2015

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Can you believe it’s December and 2015 is coming to a close? Rather than share my New Year’s resolutions or point out the latest trends in PR for 2016, I’ve decided to share my thoughts about some important lessons this past year.

Guest Post: The PR Generalist vs. The Industry Specialist

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A Guest Post By Suzanne Mannion, EVP & Co-founder, Newsmaker Group. One of the aspects I like best about being in public relations is that it presents opportunities that appeal to a wide variety of people.

Six Time Management Tips for #PR #Agencies

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A Guest Post By David Klein, Director of Marketing at ClickTime. David Klein is the Director of Marketing at ClickTime. What if you could magically pause time? Think of everything you could do! Work would be easy. You’d have ample time to spend with friends and family.

How to Get Ahead in PR and in Business

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I spent a good part of last week in Orlando at the Florida Public Relations Association ( FPRA ) Annual Conference. After my session concluded, there was one question, which stood out in my mind.

PR Expanded Guest Post: My Experience as an Intern

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A Guest Post By Rosaria Robidoux, Intern, Pure Performance Communications. Every internship is different. Different location, different department, different field. Within these internships there are five things every intern learns in different ways.