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Social Listening: When #AI Takes Over

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A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker. Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns.

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Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What You Can Do About It

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By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey.

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FEEL First When You Want to Build & Keep Unbreakable Bonds

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Every relationship is different and precious in its own way. You work so hard to build relationships and when you make that special connection you don’t want to lose it! Knowing this, how much do you nurture your relationships and how present are you in those interactions?

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Five Lessons in PR from Game of Thrones

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A Guest Post By Priya Doshi, Professorial Lecturer, American University. Winter is almost here! Okay I know it’s officially spring now, but for fans like me of the hugely popular HBO series “Game of Thrones” (GoT), winter will arrive on April 14 when the show debuts its final season.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Effectively Engage and Build Your Community Through Podcasting

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A Guest Post by Christy Maguire, Graduate Student at American University, PR Expanded Blog Contest Winner. Podcasting is the quickest growing communications medium, and it seems like everyone is jumping on the bandwagon.

Six Tips on Building Positive Relationships With Journalists [Infographic]

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A Guest Post by Amanda Levenson, UMASS at Amherst Student, PR Expanded Infographic Contest Winner. For the PR Expanded Infographic contest, I chose to offer insight on how to build and preserve successful relationships with reporters.

Are You Being A Leadership Role Model?

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A Guest Post By Ken Jacobs, ACC, CPC, ELI-MP is the principal of Jacobs Consulting & Executive Coaching.

What Game of Thrones Teaches Us about the Value of Public Diplomacy

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A Guest Post By Priya Lothe Doshi, Professorial Lecturer, American University. NOTE : Spoiler alert for anyone who is not up-to-date with GoT Season 8!

How You Sound Matters as Much as What You Say: 4 Voice Tips for #PR Pros

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A Guest Post by Jessica McClanahan, Graduate Student, American University, PR Expanded Blog Contest Winner.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Micro vs. Macro Influencers

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Don’t let the name fool you. Five Reasons Micro Influencers Can Be More Impactful For Your Brand. Social media marketing tactics seem to be taking over.

What You Didn’t Know About the State of Media

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A Guest Post by Sean O’Neal, President, Onclusive. We have all observed the dramatic trends in the world of publishing. Compared to ten years ago there is now a seemingly infinite number of blogs, influencers, and niche content sites.

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#PRStudChat Gathers on June 13th to Learn Leadership Skills

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It’s never too early to learn about and start to hone leadership skills. That’s because leadership isn’t about having the big title, office, and salary, but about the ability to influence others to achieve organizational goals.

The Science of the Tweet: The Dos and Don’ts for #SciComm on Twitter

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A Guest Post by Marissa Zuckerman, American University Graduate Student, PR Expanded Blog Contest Winner. As a science major turned public relations professional, I was groomed into believing that scientists are “bad” communicators.

Launching the FEEL First Before You Communicate MODEL [INFOGRAPHIC]

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Communication is at the heart of your business and every relationship you build.

Millennial Research Shapes the FEEL First Model

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In October 2018, I set out on a research journey to learn more about Millennial communication. I wanted to understand where they liked to express themselves and how they wanted to be recognized on social media.

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#PR Expanded Guest Post: Ethical Awareness … It’s Never Too Early

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Guest Post By Kirk Hazlett, APR, Fellow PRSA, Adjunct Professor, University of Tampa (FL). I know that ethics is “taught” in various forms in most colleges and universities, but I have serious concerns as to whether or not the “real world” is included in the process.

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#PR Expanded Guest Post: Lessons for PR Pros – Expanding Doesn’t Equate to Excluding

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A Guest Post By Elissa B. Edmunds, G raduate Student, American University, PR Expanded Blog Contest Winner. How do companies lose valuable customers? By failing to represent them. Credit: DDS Magazine www.ddsmagazine.com.

A FEEL-First Approach to Comms to Build Genuine Relationships [INFOGRAPHIC]

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I’m on a research journey, because I believe you have to FEEL first to build genuine and caring relationships.

Join #PRStudChat for a Discussion on Beyond Graduation: Easing into the World of Communications

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What questions do you have about the transition from PR and communications student to industry professional? Jason Mollica ( @jasmollica ), a professor in the School of Communication at American University in Washington, D.C. and Megan Wagner ( @meganmwagner ), professor of marketing at St.

Pearson Podcasting: How ‘This Is Us’ Can Help Us Become Better Podcasters

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A Guest Post By Brittani Riddle, Graduate Student, American University & PR Expanded Blog Contest Winner. By now I’m sure you’ve seen the hit series This Is Us , the one-hour drama known for its heartfelt storylines, family-friendly themes, and of course, “The Big 3” Kate, Kevin, and Randall.

Book Review: Social Media for Strategic Communication By Karen Freberg

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One of the best ways to kick off the New Year is with a good book that offers great guidance and takes a deep dive into being more strategic with your storytelling.

Are Leaders Expected to take a FEEL First Approach to Social Media?

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On June 13th, the #PRStudChat community gathered for a discussion on “Learning Leadership Skills.” ” Leading our discussion was Ken Jacobs , CEO of Jacobs Consulting & Executive Coaching.

On May 16th, #PRStudChat Discusses Careers in Public Relations

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Join #PRStudChat on May 16th at 12:00 p.m. ET for a Twitter chat session on “Careers in Public Relations.” ” Leading the discussion will be DePaul University professors and authors Matt Ragas ( @mattragas ) and Ron Culp ( @culpwrit ).

FEEL First Research: Millennials Don’t Like Leaders Who …

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My FEEL First research journey continues.

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The Launch of the Women Worldwide Video Podcast

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In 2014, I started the Women Worldwide podcast to give women a voice and a platform to share their amazing stories and incredible career journeys.

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#Leaders Listen Up: #Millennials Share what Gets their Attention on Social Media

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Social media continues to capture time and attention. Here are some of the stats revealing how much people participate in social media; where they spend their time; what they like to do and how often. There are approximately 6,000 tweets shared every second on Twitter.

Join #PRStudChat on March 21st to discuss #PR Curriculum 3.0 – What Communicators Need to Stay Relevant

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Social media, data science, predictive analytics, news releases and comms plans – what do young communicators need to learn?

Modern Communicators Need to FEEL + THINK Before They Communicate

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Modern Communicators need to FEEL and THINK before they communicate. Although PR professionals are taught to THINK, which is Timing, Heart, Independence, New Navigation and Knowledge about an audience, the FEEL model is the first step.

Know the Agenda Before Your Media Interview [INFOGRAPHIC]

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I’ve been media training executives for about 15 years. Although the channels have changed, there’s still one constant. The media has an agenda. This statement shapes what most business professionals have in their minds about the slant or the bias of a media outlet.

Good News for Leaders, Here’s What #Millennials Like About You

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Last September, the World Economic Forum published an article discussing what Millennials really want from businesses. What stood out immediately from the article appeared in the first sentence.

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Leadership: Humility as Antidote to Arrogance

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A Guest Post By Helio Fred Garcia, President, Logos Consulting Group. Arrogance is a particularly toxic element of leadership.

Evolving Roles and Responsibilities in Public Relations

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For years, I’ve been discussing the changing roles of PR professionals as a result of social media. I’ve had hundreds of conversations with students, educators, and practitioners about the many new responsibilities, as well as the opportunities and challenges faced in our field.

Make A Greater Impact In 2018 With International Speaker & Storyteller, Cameron Brown

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The New Year is off to a great start and you may be working on the different ways to create greater impact in your career and life. I had a conversation with International speaker and storyteller, Cameron Brown , about creating impact in 2018.

Take the “FEEL” Test First, Before You Communicate

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Here’s a simple test for you to take, and it all comes down to a series of questions about how you FEEL before you communicate. When you FEEL this means you’re able to Face Fears , communicate with Empathy , use Ethics and good judgment and discover how much you Love your mission.

First Black PR History Month Kick-off Event Hosted by the Museum of Public Relations

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A Guest Post by Julien Perocheau, The Museum of Public Relations and Spector & Associates. On Thursday, February 9, at 6 p.m. the first-ever Black PR History Month will kick-off at Baruch College, 55 Lexington Avenue, in New York City.

#PRStudChat 11/15 Discussion: From Student to PR Pro & Transitioning Into the Workplace

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If you are a student looking to make a successful transition to the workplace, this month’s #PRStudChat is for you. Learn how to best prepare yourself to become the PR pro you hope to be! Do you feel overwhelmed by the prospect of having to look for a job after graduation?

On January 17th, the #PRStudChat Community Discusses How to Get Strategic With Owned Media

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Owned media is less about controlling your content and more about creating what your customers need and prefer from you. It’s the “O” in the PESO model and it’s an important part of a brand’s communications plan.

#PRExpanded Guest Post: Socializing Your Brand … What’s That?

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A Guest Post by Corina Manea, Chief Community Officer of Spin Sucks & Founder of NutsPR. Just a few short years ago, brands were pondering whether to give this social media thing a try or not.

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