Zilanthropy

Strategic community relations programs are an essential component to a company’s communications mix.  It’s good corporate citizenry.

But what about individuals who have the resources to become true philanthropists?  Who are they?  The dictionary says they are:  “a person who seeks to promote the welfare of others, especially by the generous donation of money to good causes.”

While meeting with a young professional (Gen Z) recently, she shared with me her desire to give back to her community.  Her dilemma is that she doesn’t have the financial resources to donate much money – if any.

We discussed how donating time and talent can be just as important.  Participating in workplace volunteerism, volunteering one’s own time – even if it’s not around the holidays —  can make a huge difference in our community.

It was at that moment I invented the term “zilanthropist.”  The definition from my dictionary says: “a person classified as a Gen Z who seeks to promote the welfare of others, especially by the generous donation of time and talent.”

Gen Z-ers – zilanthropists participating in zilanthropy.

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