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The 15 Best PR and Marketing Conferences to Attend in 2020

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The world of marketing and PR evolves rapidly. It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. .

Business Wire Selects Onclusive To Power Media Analytics

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Today, I am pleased to announce that Onclusive has been selected by Business Wire, the global leader in news release distribution, to power a new reporting application which measures the effect of Business Wire press releases.

How 23andMe Uses PR Attribution™ to Drive Business Outcomes – Case Study

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23andMe wanted more than just article numbers and reach in a PR analytics solution. Their team was looking for a way actually connect their PR to sales.

2019 GLOBAL JOURNALISM REPORT: Data Shows Worldwide Decrease in Professional Journalists, Shift Towards Independent Authors

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Top 100 Author Platforms List Released. Top 50 Editorial Topics List Released. The world of journalism has never been as dynamic as it is today.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

PR Attribution 101 Whitepaper

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DISCOVER HOW MEASUREMENT & PLANNING FOR EARNED & OWNED MEDIA IMPACTS YOUR BOTTOM LINE. Public relations professionals aren’t just responsible for creating brand awareness; they’re also required to attribute their efforts to real website traffic, call to actions, and ROI.

10 Facts PR Influencers Know to Be True

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Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. Hosted by Deirdre Breakenridge of Pure Performance Communications, and joined by fellow panelists Shonali Burke and Shannon Furey, the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals […]. Industry Insights & Trends nasdaq PRInfluencers PR influencers PR trends

AirPR Acquires Content Marketing and Analytics Company; Changes Corporate Name to “Onclusive”

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Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik.

How Dynamic Signal Uses Power of Voice™ to Optimize Communications

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Do you measure the quality of your content? Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough.

Metromile Content Marketing Strategy Increases Owned Media Readership And Drives Measurable Sales

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Producing quality content can be a challenge, but, even when you create that content, how do you know how impactful it actually is and whether it makes a difference for your brand?

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Marketing Communications

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(Credibility + Impact) versus (Reach + Frequency).

[Case Study] How Proteus Builds Brand with Earned Media

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Proteus and its PR agency, W2O, are building a brand and a category simultaneously. Their primary target audience, executives at health systems, payers and pharmaceutical companies, are extremely difficult to reach.

The 20 Responsibilities of PR and What They Entail

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Most of us see what our jobs entail at the point of hire. Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. later as our roles evolve.

Product | Project Manager

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The role of the Product | Project Manager is to help manage products in our portfolio and run a number of development projects within the Engineering-Product teams.

Sales Development Representative

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Each year, more than $30 billion is invested in corporate communications, publicity and public relations. However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes.

What PR People Can Learn From Gandhi

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Since November is all about the “good feels” and being thankful for what we have (in both our personal and professional lives), what better way to celebrate the season than to reflect on all that we’ve accomplished with a few quotes from everyone’s favorite beacon of peace?

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How Brands Benefit From Exuding Real, Human Emotion

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As public relations professionals, we like to lament over fake news and how it’s misguiding people. While fake news is indeed the bane of journalism, everyone in business has, at some level, fabricated something.

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Five Key Takeaways from the 2018 Growth PR Conference

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Marketing and Communications are converging as PR has evolved radically over the last decade. Data science and digital media are transforming the way companies tell stories and how they measure success.

Performance Storytelling: Norton Lifelock CMO, Ty Shay, Provides a Roadmap

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Shifting from traditional marketing and communications to the concept and model of Performance Storytelling isn’t easy. Norton Lifelock’s CMO Ty Shay recently keynoted AirPR’s Growth PR Conference and shared a roadmap for success in this new era of media, marketing, communications and measurement. . Transparency in Marketing Measurement.

PR & Marketing Leaders Share Predictions for the Future of Communications

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The evolution of PR and communications, including the tools we use, the methods in which we measure its efficacy and the ways we cut through the clutter to share our stories, was front-and-center on the minds of communications professionals throughout the past year.

Convergence of Marketing & Comms: Insights From E*Trade, Dolby, BitGo,  Bank of the West

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We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges.

Crisis Communications: 10 Steps for Building an Effective Plan

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Social media has fundamentally changed how people communicate in times of crisis. Just this month, victims of Hurricanes Harvey and Irma used social media to communicate with first responders, know where gas was available and follow emergency updates.

AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

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“Nail the elevator pitch.”. Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns.

The Science of PR: The PRTech Ecosystem

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Roughly five years ago, AirPR set out on a journey to change the way the PR industry thinks about and measures the impact of PR.

AirPR Interview Series: Jon Gelberg, Inc. Media’s Executive Editor of Content Strategies

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“I’ve been telling stories in one way or another my entire life.”. Jon Gelberg, Inc. Media’s Executive Editor of Content Strategies, recently sat down with AirPR to discuss sponsored content, PR, storytelling and the future of the industry.

10 Facts PR Influencers Know to Be True

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Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live.

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[Webinar] How Overstock Combines Paid & Earned Media To Drive Brand Engagement

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Date/Time: November, 13 2019 at 10AM PST. Overstock uses Onclusive to measure the effectiveness of specific earned media coverage that aligns with its core messaging strategies. To create the biggest impact, Overstock integrates its paid and earned media strategies. Combining the reach & frequency of advertising with the credibility of earned media helps Overstock maximize reader engagement and brand impact.

Why ‘Ghosting’ Is the Scariest PR Faux Pas

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Disappearing into thin air or “ghosting” on a friend, stranger, or blind date with whom you have plans is one thing. But vanishing on a colleague or professional partner is a whole different kind of scary that can really chip away at your credibility.

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2019 GLOBAL JOURNALISM REPORT: Data Shows Worldwide Decrease in Professional Journalists, Shift Towards Independent Authors

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Top 100 Author Platforms List Released. Top 50 Editorial Topics List Released. The world of journalism has never been as dynamic as it is today.

The 10 Best PR & Content Marketing Conferences to Attend in 2019

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PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Staying on top of the latest trends, technologies and strategies is paramount. Attending conferences can not only be an effective way to sharpen your skills, but can provide you with lots of networking with other PR and marketing pros navigating our evolving industry.

What the Cision-Trendkite Merger Means for the Communications Industry

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Last week, Cision announced that it was acquiring media monitoring company Trendkite. As the CEO of a leading communications technology company, I have been asked by many of our customers what this means for the industry. Generally, it is exciting to see continued investment in tools for the PR industry. We have already witnessed a steady increase in the marketing teams’ budgets for technology, automation and measurement over the past fifteen years.

The How and Why of PR Attribution

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Most marketers are obsessed with attribution—and with good reason: not only are they being held accountable for campaign performance, but they’re also on a mission to continually optimize that performance. More and more, that applies to PR, as well.

The Best PR Conferences to Attend in 2017

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If you’re in search of PR and marketing conferences to attend in 2017, you’re in luck because this is the definitive list!

Be a Better Writer: Tips for PR Professionals

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In a typical work day, how much time do you spend writing? Between drafting emails, fine-tuning pitches, and editing content, I’m sure that writing is a huge part of your day.

9 Ways To Up Your PR Game

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Tools and skills you can’t live without from today’s leading PR minds. Whether you’re working in-house at a startup or running your own shop, you’ll discover one fundamental truth about PR: It’s changing faster than ever.

How AI Can Help Your PR Strategy

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Better Decisions Begin with Data and Artificial Intelligence. Even now in its early stages, artificial intelligence (AI) is positioned to change the way we do business forever. CEOs understand this as well. Business leaders specifically believe AI is going to be fundamental in the future.

PART 1: Big Data 101 for PR

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I’m not sure when it began, but it seems that “Big Data” is becoming THE catch phrase in every business meeting.

Share of Voice Gets A Big Data Makeover: Meet The Improved Power of Voice™

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Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. Counting the number of articles that mention your brand and your competitors’ brands is not a reliable indication of the quality of your communications or its impact on your business.

Impress Your Execs With This New PR Metric: ROPRS

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An AirPR customer recently mentioned to me that they would be even more successful if they could report a PR metric comparable to “return on advertising spend” ( ROAS ), a key metric their advertising counterparts use when reporting to C-suite executives.