INDUSTRY INSIGHTS YOUR PEERS ARE READING
Social media has fundamentally changed how people communicate in times of crisis. Just this month, victims of Hurricanes Harvey and Irma used social media to communicate with first responders, know where gas was available and follow emergency updates. MORE
Top 100 Author Platforms List Released. Top 50 Editorial Topics List Released. The world of journalism has never been as dynamic as it is today. MORE
Producing quality content can be a challenge, but, even when you create that content, how do you know how impactful it actually is and whether it makes a difference for your brand? MORE
Proteus and its PR agency, W2O, are building a brand and a category simultaneously. Their primary target audience, executives at health systems, payers and pharmaceutical companies, are extremely difficult to reach. MORE
Date/Time: November, 13 2019 at 10AM PST. Overstock uses Onclusive to measure the effectiveness of specific earned media coverage that aligns with its core messaging strategies. To create the biggest impact, Overstock integrates its paid and earned media strategies. Combining the reach & frequency of advertising with the credibility of earned media helps Overstock maximize reader engagement and brand impact. MORE
Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik. MORE
Do you measure the quality of your content? Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. MORE
23andMe wanted more than just article numbers and reach in a PR analytics solution. Their team was looking for a way actually connect their PR to sales. MORE
Tools and skills you can’t live without from today’s leading PR minds. Whether you’re working in-house at a startup or running your own shop, you’ll discover one fundamental truth about PR: It’s changing faster than ever. MORE
PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Staying on top of the latest trends, technologies and strategies is paramount. Attending conferences can not only be an effective way to sharpen your skills, but can provide you with lots of networking with other PR and marketing pros navigating our evolving industry. MORE
Since November is all about the “good feels” and being thankful for what we have (in both our personal and professional lives), what better way to celebrate the season than to reflect on all that we’ve accomplished with a few quotes from everyone’s favorite beacon of peace? MORE
Most marketers are obsessed with attribution—and with good reason: not only are they being held accountable for campaign performance, but they’re also on a mission to continually optimize that performance. More and more, that applies to PR, as well. MORE
If you’re in search of PR and marketing conferences to attend in 2017, you’re in luck because this is the definitive list! MORE
An AirPR customer recently mentioned to me that they would be even more successful if they could report a PR metric comparable to “return on advertising spend” ( ROAS ), a key metric their advertising counterparts use when reporting to C-suite executives. MORE
Most of us see what our jobs entail at the point of hire. Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. later as our roles evolve. MORE
Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. Counting the number of articles that mention your brand and your competitors’ brands is not a reliable indication of the quality of your communications or its impact on your business. MORE
Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. Hosted by Deirdre Breakenridge of Pure Performance Communications, and joined by fellow panelists Shonali Burke and Shannon Furey, the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals […]. Industry Insights & Trends nasdaq PRInfluencers PR influencers PR trends MORE
“I’ve been telling stories in one way or another my entire life.”. Jon Gelberg, Inc. Media’s Executive Editor of Content Strategies, recently sat down with AirPR to discuss sponsored content, PR, storytelling and the future of the industry. MORE
Marketing and Communications are converging as PR has evolved radically over the last decade. Data science and digital media are transforming the way companies tell stories and how they measure success. MORE
The role of the Product | Project Manager is to help manage products in our portfolio and run a number of development projects within the Engineering-Product teams. MORE
As public relations professionals, we like to lament over fake news and how it’s misguiding people. While fake news is indeed the bane of journalism, everyone in business has, at some level, fabricated something. MORE
Today, I am pleased to announce that Onclusive has been selected by Business Wire, the global leader in news release distribution, to power a new reporting application which measures the effect of Business Wire press releases. MORE
Top 100 Author Platforms List Released. Top 50 Editorial Topics List Released. The world of journalism has never been as dynamic as it is today. MORE
Better Decisions Begin with Data and Artificial Intelligence. Even now in its early stages, artificial intelligence (AI) is positioned to change the way we do business forever. CEOs understand this as well. Business leaders specifically believe AI is going to be fundamental in the future. MORE
Shifting from traditional marketing and communications to the concept and model of Performance Storytelling isn’t easy. Norton Lifelock’s CMO Ty Shay recently keynoted AirPR’s Growth PR Conference and shared a roadmap for success in this new era of media, marketing, communications and measurement. . Transparency in Marketing Measurement. MORE
Disappearing into thin air or “ghosting” on a friend, stranger, or blind date with whom you have plans is one thing. But vanishing on a colleague or professional partner is a whole different kind of scary that can really chip away at your credibility. MORE
Last week, Cision announced that it was acquiring media monitoring company Trendkite. As the CEO of a leading communications technology company, I have been asked by many of our customers what this means for the industry. Generally, it is exciting to see continued investment in tools for the PR industry. We have already witnessed a steady increase in the marketing teams’ budgets for technology, automation and measurement over the past fifteen years. MORE
DISCOVER HOW MEASUREMENT & PLANNING FOR EARNED & OWNED MEDIA IMPACTS YOUR BOTTOM LINE. Public relations professionals aren’t just responsible for creating brand awareness; they’re also required to attribute their efforts to real website traffic, call to actions, and ROI. MORE
Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. MORE
Marketers have been talking about paid, owned and earned media channels for over a decade now. Yet these three channels are almost always spoken about and operate as independent functions within the marketing department. MORE
Roughly five years ago, AirPR set out on a journey to change the way the PR industry thinks about and measures the impact of PR. MORE
We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. MORE
Each year, more than $30 billion is invested in corporate communications, publicity and public relations. However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. MORE
The evolution of PR and communications, including the tools we use, the methods in which we measure its efficacy and the ways we cut through the clutter to share our stories, was front-and-center on the minds of communications professionals throughout the past year. MORE
“Nail the elevator pitch.”. Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. MORE
In a typical work day, how much time do you spend writing? Between drafting emails, fine-tuning pitches, and editing content, I’m sure that writing is a huge part of your day. MORE
The world of marketing and PR evolves rapidly. It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . MORE
(Credibility + Impact) versus (Reach + Frequency). MORE
Onclusive
DECEMBER 6, 2019
The world of marketing and PR evolves rapidly. It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. .
Onclusive
SEPTEMBER 16, 2019
Today, I am pleased to announce that Onclusive has been selected by Business Wire, the global leader in news release distribution, to power a new reporting application which measures the effect of Business Wire press releases.
Onclusive
SEPTEMBER 3, 2019
23andMe wanted more than just article numbers and reach in a PR analytics solution. Their team was looking for a way actually connect their PR to sales.
Onclusive
JUNE 3, 2019
Top 100 Author Platforms List Released. Top 50 Editorial Topics List Released. The world of journalism has never been as dynamic as it is today.
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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
Onclusive
JUNE 26, 2019
DISCOVER HOW MEASUREMENT & PLANNING FOR EARNED & OWNED MEDIA IMPACTS YOUR BOTTOM LINE. Public relations professionals aren’t just responsible for creating brand awareness; they’re also required to attribute their efforts to real website traffic, call to actions, and ROI.
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Onclusive
JUNE 21, 2017
Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. Hosted by Deirdre Breakenridge of Pure Performance Communications, and joined by fellow panelists Shonali Burke and Shannon Furey, the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals […]. Industry Insights & Trends nasdaq PRInfluencers PR influencers PR trends
Onclusive
APRIL 9, 2019
Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik.
Onclusive
APRIL 5, 2019
Do you measure the quality of your content? Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough.
Onclusive
MARCH 18, 2019
Producing quality content can be a challenge, but, even when you create that content, how do you know how impactful it actually is and whether it makes a difference for your brand?
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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
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Onclusive
AUGUST 22, 2019
(Credibility + Impact) versus (Reach + Frequency).
Onclusive
OCTOBER 21, 2019
Proteus and its PR agency, W2O, are building a brand and a category simultaneously. Their primary target audience, executives at health systems, payers and pharmaceutical companies, are extremely difficult to reach.
Onclusive
AUGUST 22, 2017
Most of us see what our jobs entail at the point of hire. Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. later as our roles evolve.
Onclusive
SEPTEMBER 23, 2019
The role of the Product | Project Manager is to help manage products in our portfolio and run a number of development projects within the Engineering-Product teams.
Onclusive
SEPTEMBER 23, 2019
Each year, more than $30 billion is invested in corporate communications, publicity and public relations. However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes.
Onclusive
NOVEMBER 9, 2016
Since November is all about the “good feels” and being thankful for what we have (in both our personal and professional lives), what better way to celebrate the season than to reflect on all that we’ve accomplished with a few quotes from everyone’s favorite beacon of peace?
Onclusive
JULY 6, 2017
As public relations professionals, we like to lament over fake news and how it’s misguiding people. While fake news is indeed the bane of journalism, everyone in business has, at some level, fabricated something.
Onclusive
JANUARY 16, 2019
Marketing and Communications are converging as PR has evolved radically over the last decade. Data science and digital media are transforming the way companies tell stories and how they measure success.
Onclusive
APRIL 3, 2019
Shifting from traditional marketing and communications to the concept and model of Performance Storytelling isn’t easy. Norton Lifelock’s CMO Ty Shay recently keynoted AirPR’s Growth PR Conference and shared a roadmap for success in this new era of media, marketing, communications and measurement. . Transparency in Marketing Measurement.
Onclusive
FEBRUARY 5, 2019
The evolution of PR and communications, including the tools we use, the methods in which we measure its efficacy and the ways we cut through the clutter to share our stories, was front-and-center on the minds of communications professionals throughout the past year.
Onclusive
MARCH 6, 2019
We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges.
Onclusive
SEPTEMBER 27, 2017
Social media has fundamentally changed how people communicate in times of crisis. Just this month, victims of Hurricanes Harvey and Irma used social media to communicate with first responders, know where gas was available and follow emergency updates.
Onclusive
FEBRUARY 22, 2018
“Nail the elevator pitch.”. Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns.
Onclusive
NOVEMBER 1, 2016
Roughly five years ago, AirPR set out on a journey to change the way the PR industry thinks about and measures the impact of PR.
Onclusive
DECEMBER 22, 2017
“I’ve been telling stories in one way or another my entire life.”. Jon Gelberg, Inc. Media’s Executive Editor of Content Strategies, recently sat down with AirPR to discuss sponsored content, PR, storytelling and the future of the industry.
Onclusive
JUNE 21, 2017
Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live.
Onclusive
OCTOBER 18, 2019
Date/Time: November, 13 2019 at 10AM PST. Overstock uses Onclusive to measure the effectiveness of specific earned media coverage that aligns with its core messaging strategies. To create the biggest impact, Overstock integrates its paid and earned media strategies. Combining the reach & frequency of advertising with the credibility of earned media helps Overstock maximize reader engagement and brand impact.
Onclusive
OCTOBER 19, 2016
Disappearing into thin air or “ghosting” on a friend, stranger, or blind date with whom you have plans is one thing. But vanishing on a colleague or professional partner is a whole different kind of scary that can really chip away at your credibility.
Onclusive
JUNE 3, 2019
Top 100 Author Platforms List Released. Top 50 Editorial Topics List Released. The world of journalism has never been as dynamic as it is today.
Onclusive
JANUARY 25, 2019
PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Staying on top of the latest trends, technologies and strategies is paramount. Attending conferences can not only be an effective way to sharpen your skills, but can provide you with lots of networking with other PR and marketing pros navigating our evolving industry.
Onclusive
FEBRUARY 1, 2019
Last week, Cision announced that it was acquiring media monitoring company Trendkite. As the CEO of a leading communications technology company, I have been asked by many of our customers what this means for the industry. Generally, it is exciting to see continued investment in tools for the PR industry. We have already witnessed a steady increase in the marketing teams’ budgets for technology, automation and measurement over the past fifteen years.
Onclusive
JULY 18, 2017
Most marketers are obsessed with attribution—and with good reason: not only are they being held accountable for campaign performance, but they’re also on a mission to continually optimize that performance. More and more, that applies to PR, as well.
Onclusive
DECEMBER 14, 2016
If you’re in search of PR and marketing conferences to attend in 2017, you’re in luck because this is the definitive list!
Onclusive
DECEMBER 7, 2016
In a typical work day, how much time do you spend writing? Between drafting emails, fine-tuning pitches, and editing content, I’m sure that writing is a huge part of your day.
Onclusive
MAY 10, 2018
Tools and skills you can’t live without from today’s leading PR minds. Whether you’re working in-house at a startup or running your own shop, you’ll discover one fundamental truth about PR: It’s changing faster than ever.
Onclusive
DECEMBER 6, 2017
Better Decisions Begin with Data and Artificial Intelligence. Even now in its early stages, artificial intelligence (AI) is positioned to change the way we do business forever. CEOs understand this as well. Business leaders specifically believe AI is going to be fundamental in the future.
Onclusive
OCTOBER 13, 2015
I’m not sure when it began, but it seems that “Big Data” is becoming THE catch phrase in every business meeting.
Onclusive
MARCH 21, 2019
Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. Counting the number of articles that mention your brand and your competitors’ brands is not a reliable indication of the quality of your communications or its impact on your business.
Onclusive
JULY 25, 2017
An AirPR customer recently mentioned to me that they would be even more successful if they could report a PR metric comparable to “return on advertising spend” ( ROAS ), a key metric their advertising counterparts use when reporting to C-suite executives.
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