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How to Optimize Messaging and Soundbites to Drive Success

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Clear and compelling messaging is essential to achieving impact with marketing, communications and branding.

How to Make your Messaging Stick

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Would it be valuable to understand how your messages get amplified on social media and drive website actions? How about to see whether your competitors are using identical or similar messaging?

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Why Message Optimization is Key to Brand Success

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All organizations communicate their vision and product value, but not all communications efforts are effective. Successful brands put a lot of thought into their messaging, how they want to deliver those messages and through which channels, and how they want to evolve them over time.

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Why Public Relations Is King During A Crisis

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We have seen this during other periods of economic uncertainty: Businesses and consumers react, and those reactions have ripple effects. Marketing strategies are being altered and advertising budgets are being slashed.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

PR Campaign Planning: Why Analytics is Key to Success

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An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event.

PR Aikido: 3 Techniques For Winning In The Media

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The ancient Japanese martial art of Aikido focuses on using an opponent’s own energy against them. Practitioners execute a series of movements that redirect a competitor’s attack momentum in order to neutralize their offense.

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What to do during a PR crisis and how to move on

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Before, during and after a PR crisis, information and communication are key. There are very few crisis situations where less communication is better. It is almost always the case that more communication, and more well-informed communication, is the best strategy.

Crisis 227

How to Optimize Messaging & Soundbytes To Drive Success

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Key messages are the essence of what you wish to communicate, serving as the foundation of your communications strategy and giving it focus and control.

How To 195

Data-Driven PR Campaign Planning: Part 2

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Welcome back to our blog series about data-driven PR campaign planning! This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Data-Driven PR Campaign Planning: Part 1

Onclusive

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event.

Tune-Up Your Media Monitoring: How Edmunds Tracks Earned Media Quality

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We have all heard the phrase, “quality over quantity”, but what does this mean about measuring earned media?

Media 306

Using Data to Showcase Results: How ConnectWise Developed Their PR Program

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As the communications team at ConnectWise grew, they wanted to see the difference in the volume and quality of their media coverage, and the results against their goals.

PR Campaign Planning: Why Analytics is Key to Success

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As you plan PR campaigns beyond media relations to drive positive brand sentiment, target audience behavior and/or policy change, PR analytics data can help.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Owned Media & The Growth PR Playbook

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As paid advertising declines in trustworthiness and traditional forms of earned media become increasingly complicated to manage and produce, brands are turning to owned media publishing as a way to tell their story and drive business growth.

Media 311

Crisis Communications: Preparation and Management Essentials

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While a corporate crisis can be one of the most difficult situations for PR pros to navigate, every company and every communications team must be prepared to handle one at any moment. Crises require rapid, carefully thought out and consistent response across channels.

Onclusive + RepTrak Partner to Merge Reputation & PR Metrics

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Today, I am excited to announce that Onclusive and The RepTrak Company have entered into a strategic partnership to combine the world’s leading reputation metrics with AI-powered media analytics.

Technology News Releases: Can you get them noticed? Data says ‘yes.’

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What makes a technology news release stand out in a sea of tech news? To find out, we partnered with Business Wire to analyze, measure and explore how news releases drive earned and syndicated media, along with social media engagement.

The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

Using Data to Grow Your PR Budget & Your Team

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Executives have long struggled to appreciate the full value that communications professionals provide.

Data 311

10 Facts PR Influencers Know to Be True

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Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. Hosted by Deirdre Breakenridge of Pure Performance Communications, and joined by fellow panelists Shonali Burke and Shannon Furey, the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals […]. Industry Insights & Trends nasdaq PRInfluencers PR influencers PR trends

[Webinar] Using Data to Grow Your PR Budget & Your Team

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Speaker & Webinar Info. Clarissa Horowitz. VP of Marketing, BitGo. Sara Eberle. Director, Global Public Relations, Sophos. Lona Therrien. Sr Director, Global Corporate Communications, Mimecast. Enid Maran. Managing Director, Onclusive.

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Tracking Your PR Efforts Using Metrics That Align With Business Outcomes

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This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Tracking your PR efforts using metrics that align with business impact

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This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications.

How Monster Showcases the Brand and Business Impact of Public Relations in Critical Times

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For 25 years, Monster has worked to transform the recruiting industry. Today, the company leverages innovative digital, social, and mobile solutions to enable employers and candidates to see each other more clearly.

Five Steps To Grow Your Communications Budget And Advance Your Career Using Data

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As PR professionals, you and your team are at the forefront of all key internal and external communications. Your team is responsible for creating brand affinity and delivering the most impactful messages to your brand’s audience.

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Advancing Public Discourse Through Insights and Purpose-Driven Programs

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Understanding critical public conversations is key to building purpose-driven communication programs.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to prepare for a PR crisis

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The best way to prepare for a crisis is to invest in a crisis communications response and management program. In a time of crisis, communicators need to act decisively and quickly with transparent responses.

Crisis 195

5 Powerful Owned Media Strategies (Part 2 of 2)

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In our last blog , we shared some insights on consumer behavior with the media. Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix.

[Case Study] Messaging & Media Relations for an Award-Winning IPO – Livongo

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In early 2019, Livongo began preparing to go public. At the time, the company was already a leader in consumer digital health, with clients including 20% of Fortune 500 companies, major health plans, and the two largest pharmacy benefit managers as both clients and partners.

Webinar: The Growth PR Playbook

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What a year it’s been for Public Relations.

Data 212

Clearing the Two Biggest and Heaviest Cultural Roadblocks for PR/Communications’ Data-Driven Journeys

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A famous line from the longest English poem, ‘The Rime of the Mariner’ by the 18th century poet, Samuel Taylor Coleridge is – ‘water, water, everywhere, nor any drop to drink’. One could say the same when it comes to organizations – ‘data, data everywhere nor any insight to learn!’.

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Understanding the purpose and contribution of the communications team to organizational success

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In many organizations, a major fragmentation exists between executive leadership and the communications function.

News Release Benchmarks for Healthcare & BioTechnology

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In 2019, Onclusive and Business Wire teamed up to identify the characteristics of a winning news release.

Onclusive Launches AI-Driven Global Sentiment Analysis

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Today we are excited to announce that Onclusive, the data science company for communications, has launched a proprietary earned media sentiment analysis product. .

Your PR Tech Stack Made Easy: Onclusive Launches Essentials and Pro Media Monitoring

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Onclusive has long been the premier provider of PR analytics. Today, we’re excited to announce the availability of an expanded product suite that makes premium media monitoring available to all types of organizations.