Onclusive

Onclusive Launches AI-Driven Global Sentiment Analysis

Onclusive

Today we are excited to announce that Onclusive, the data science company for communications, has launched a proprietary earned media sentiment analysis product. .

[Webinar] Livongo: Messaging & Media Relations for an Award-Winning IPO

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Date / Time: January 30th at 1PM ET. Although in 2018 the digital health industry received a record breaking $8.1 billion worth of funding from venture capital, until recently it lacked in one key component — a successful Initial Public Offering (IPO). In July 2019, Livongo, a leading digital health company, set a new industry benchmark by going public with a highly successful and award-winning IPO.

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[Case Study] Airbnb + 23andMe: Achieving Success with the Heritage Travel Campaign

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Given the rise of at-home genetic tests like 23andMe, it has never been easier to learn about your ancestry. This has contributed to a growing trend where people around the world are taking trips to connect with their family history.

Business Wire Selects Onclusive To Power Media Analytics

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Today, I am pleased to announce that Onclusive has been selected by Business Wire, the global leader in news release distribution, to power a new reporting application which measures the effect of Business Wire press releases.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

What The Jumpshot Closure Means for Earned Media Attribution

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Last week, it was announced that the Avast subsidiary, Jumpshot, had ceased operations.

How 23andMe Uses PR Attribution™ to Drive Business Outcomes – Case Study

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23andMe wanted more than just article numbers and reach in a PR analytics solution. Their team was looking for a way actually connect their PR to sales.

2019 GLOBAL JOURNALISM REPORT: Data Shows Worldwide Decrease in Professional Journalists, Shift Towards Independent Authors

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Top 100 Author Platforms List Released. Top 50 Editorial Topics List Released. The world of journalism has never been as dynamic as it is today.

Key Timing Takeaways for News and IR Releases

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As we shared in our last blog post, Business Wire and Onclusive recently collaborated to report results from the first-ever impact analysis of nearly 17,000 news releases on generating syndicated pick-up, editorial coverage and social media engagement.

The 15 Best PR and Marketing Conferences to Attend in 2020

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The world of marketing and PR evolves rapidly. It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. .

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Benchmarks Report Shares Key Information on News Release Data

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At the 2019 PRSA International Conference, Business Wire , the global leader in news release distribution and regulatory disclosure, and Onclusive , the data science company for communications, reported results from the first-ever impact analysis of nearly 17,000 news releases on generating syndicated pick-up, editorial coverage and social media engagement. The study reveals benchmarks for average social media and news engagement of news releases, the optimal days and times to publish a news release to maximize social engagement and earned media articles as well as best practices for boosting news release performance with multimedia. In this, the first blog post breaking down the study findings, we will focus on key benchmarks shared. Follow our blog for future posts on timing of press and IR releases and tactics for optimizing your news releases. . Earned media articles are what PR professionals hope their news releases and media outreach generate. The study found that the average number of earned media articles each news release is 10. Naturally that number varies based on company size and the content being shared, along with what other important news is being shared that day. . As an example, a company like Apple sharing news of launching a new iPhone is likely to experience earned media articles into the thousands. That coverage is not typical for mid-size companies. It’s important to understand the average so that PR teams know where they are relative to the norm and can create realistic metrics to measure their results. Today’s news space doesn’t just include editorial coverage, it includes syndicated versions of each release and coverage piece – that is, duplicated content pieces covered on multiple sites. These items are important in your PR mix because they expand the reach of your news. According to the study results, the average number of syndicates per release is 57. Again, this number will vary depending on factors like the company and how news-worthy the content is. . Finally, the study also analyzed social media findings. Companies shared that the average number of Twitter engagements per news release was 23. That means that during the first seven days following the issuance of a release, brands could expect to see 23 tweets per release. 12% of releases did not experience any Twitter engagement. . The study also took a deep dive into timing and ways to optimize releases for further visibility and greater engagement. In our next two blog posts, we’ll share specific numbers and tips on those topics, so be sure to subscribe so you receive this valuable information. For a more in-depth look at the robust findings of the report, download your own copy and share with your team. The post Benchmarks Report Shares Key Information on News Release Data appeared first on Onclusive. Blog

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10 Facts PR Influencers Know to Be True

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Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. Hosted by Deirdre Breakenridge of Pure Performance Communications, and joined by fellow panelists Shonali Burke and Shannon Furey, the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals […]. Industry Insights & Trends nasdaq PRInfluencers PR influencers PR trends

PR Attribution 101 Whitepaper

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DISCOVER HOW MEASUREMENT & PLANNING FOR EARNED & OWNED MEDIA IMPACTS YOUR BOTTOM LINE. Public relations professionals aren’t just responsible for creating brand awareness; they’re also required to attribute their efforts to real website traffic, call to actions, and ROI.

Marketing Ventriloquism: A Master Class On How To Speak To Your Audience In A Voice Other Than Your Own

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This blog was originally published on AdAge.com on December 18, 2019. In my last article , I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

[Case Study] How Proteus Builds Brand with Earned Media

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Proteus and its PR agency, W2O, are building a brand and a category simultaneously. Their primary target audience, executives at health systems, payers and pharmaceutical companies, are extremely difficult to reach.

Top Five Reasons To Integrate Earned, Owned and Paid Media

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Marketers have been talking about paid, owned and earned media channels for over a decade now. Yet these three channels are almost always spoken about and operate as independent functions within the marketing department.

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AirPR Acquires Content Marketing and Analytics Company; Changes Corporate Name to “Onclusive”

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Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik.

Control And The Marketing Ventriloquist: How To Improve Your PR And Advertising Performance Simultaneously

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This post was originally posted on AdAge on December 04, 2019. In my previous article on marketing ventriloquism , I made the case for marketers talking through voices other than their own and explained that most marketers tend to rely on advertising because of a need for perceived control.

How Dynamic Signal Uses Power of Voice™ to Optimize Communications

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Do you measure the quality of your content? Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough.

[Webinar] How Overstock Combines Paid & Earned Media To Drive Brand Engagement

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Date/Time: November, 13 2019 at 10AM PST. Overstock uses Onclusive to measure the effectiveness of specific earned media coverage that aligns with its core messaging strategies. To create the biggest impact, Overstock integrates its paid and earned media strategies. Combining the reach & frequency of advertising with the credibility of earned media helps Overstock maximize reader engagement and brand impact.

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Metromile Content Marketing Strategy Increases Owned Media Readership And Drives Measurable Sales

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Producing quality content can be a challenge, but, even when you create that content, how do you know how impactful it actually is and whether it makes a difference for your brand?

Marketing Ventriloquism: Why You Need To Talk To Your Audience In A Voice Other Than Your Own

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This blog was originally published on AdAge.com on November 20, 2019. I recently spoke to the CMO at a large industrial printer company, and she mentioned that they’re actively trying to speak to customers with voices beyond their own.

[Whitepaper] The 2019 News Release Benchmark Report

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One of the biggest questions in news distribution and investor relations is, “what is the real effect of my news release?” ” Companies have longed for a way to connect their newswire efforts with related editorial coverage, influencer engagement, and social media amplification.

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Marketing Communications

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(Credibility + Impact) versus (Reach + Frequency).

The 20 Responsibilities of PR and What They Entail

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Most of us see what our jobs entail at the point of hire. Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. later as our roles evolve.

What PR People Can Learn From Gandhi

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Since November is all about the “good feels” and being thankful for what we have (in both our personal and professional lives), what better way to celebrate the season than to reflect on all that we’ve accomplished with a few quotes from everyone’s favorite beacon of peace?

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How Brands Benefit From Exuding Real, Human Emotion

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As public relations professionals, we like to lament over fake news and how it’s misguiding people. While fake news is indeed the bane of journalism, everyone in business has, at some level, fabricated something.

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[Webinar] Livongo: Messaging & Media Relations for an Award-Winning IPO

Onclusive

Date / Time: January 30th at 1PM EST. In 2018, venture capital poured a record breaking $8.1 billion worth of funding into digital health. Although the digital health industry did not lack in funding, it did lack in one key component- a successful Initial Public Offering (IPO). In early 2019, Livongo, a leading digital health company, began preparing to go public. Join this webinar to learn how Livongo controlled the narrative and leveraged Onclusive to have a successful and award-winning IPO.

Five Key Takeaways from the 2018 Growth PR Conference

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Marketing and Communications are converging as PR has evolved radically over the last decade. Data science and digital media are transforming the way companies tell stories and how they measure success.

PR & Marketing Leaders Share Predictions for the Future of Communications

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The evolution of PR and communications, including the tools we use, the methods in which we measure its efficacy and the ways we cut through the clutter to share our stories, was front-and-center on the minds of communications professionals throughout the past year.

Product | Project Manager

Onclusive

The role of the Product | Project Manager is to help manage products in our portfolio and run a number of development projects within the Engineering-Product teams.

Sales Development Representative

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Each year, more than $30 billion is invested in corporate communications, publicity and public relations. However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes.

Crisis Communications: 10 Steps for Building an Effective Plan

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Social media has fundamentally changed how people communicate in times of crisis. Just this month, victims of Hurricanes Harvey and Irma used social media to communicate with first responders, know where gas was available and follow emergency updates.

Performance Storytelling: Norton Lifelock CMO, Ty Shay, Provides a Roadmap

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Shifting from traditional marketing and communications to the concept and model of Performance Storytelling isn’t easy. Norton Lifelock’s CMO Ty Shay recently keynoted AirPR’s Growth PR Conference and shared a roadmap for success in this new era of media, marketing, communications and measurement. . Transparency in Marketing Measurement.

The Science of PR: The PRTech Ecosystem

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Roughly five years ago, AirPR set out on a journey to change the way the PR industry thinks about and measures the impact of PR.

AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

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“Nail the elevator pitch.”. Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns.

Convergence of Marketing & Comms: Insights From E*Trade, Dolby, BitGo,  Bank of the West

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We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges.

10 Facts PR Influencers Know to Be True

Onclusive

Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live.