The Power of Media: How Traditional and Social Media Influence the US Electorate
Onclusive
MARCH 8, 2024
Discover the power of traditional and social media in impacting the US electorate. Onclusive’s deep dive into media influence.
This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.
Onclusive
MARCH 8, 2024
Discover the power of traditional and social media in impacting the US electorate. Onclusive’s deep dive into media influence.
Onclusive
MARCH 8, 2024
Use this sentiment analysis tool to improve crisis management and protect brand health. Get real-time alerts and track long-term changes.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Onclusive
FEBRUARY 15, 2024
In the dynamic landscape of PR and marketing, the ability to shape and capitalise on trends is vital for successful campaigns. In fact, shaping and capitalising on both industry trends and consumer trends (rather than just responding), has numerous benefits. Stronger campaign performance, a competitive edge, and increased brand health to name a few.
Onclusive
JANUARY 25, 2024
In the dynamic world of PR, comms, and marketing, staying ahead of the competition is key. Understanding how you measure up against your competitors is an important benchmarking exercise that provides actionable intelligence. Here are four ways to leverage media analysis to gauge your brand’s performance and uncover valuable data to gain a competitive edge. 1.Dive into Sentiment Analysis Harness the power of media sentiment analysis to gauge how audiences perceive your brand and those of your
Onclusive
JANUARY 18, 2024
Onclusive’s 2024 US Presidential Election Report provides an impartial analysis of the media impact of each election cycle in relation to: Presidential candidates Key political issues shaping the election news agenda How primary and battleground states are performing The report includes the most interesting and pivotal data, showcasing how the media is shaping public opinion and driving topics from primary and battleground states.
Onclusive
OCTOBER 9, 2023
The influence of a CEO extends far beyond boardrooms and financial reports. The executive’s personal brand can be the bedrock of an organization’s reputation. As PR and Comms professionals, we must interrogate leadership behaviors, crisis responses, and brand perception to fully protect our organizations. You must also benchmark against your industry competitors to fully understand how your CEOs and organizations are performing in the media In our latest CEO Index report , we reveal which US CEO
Onclusive
NOVEMBER 29, 2023
Actionable Insights for Brand Reputation Management Managing a corporate brand’s reputation has become increasingly challenging for PR pros in today’s interconnected business landscape. The pervasive influence of digital media, social, and the 24/7 news cycle has accelerated the speed at which information spreads. Any negative incident can quickly escalate, causing significant damage to a brand’s image.
Onclusive
DECEMBER 8, 2023
In the run-up to the 2024 U.S. election, it is vital that communications professionals understand the media landscape surrounding the candidates, the issues and the events happening across the country. This is where AP Planner is an invaluable tool. The forward planning database includes information about upcoming candidate events and organized debates, along with events that can have an influence on the main issues that impact the electorate.
Onclusive
DECEMBER 7, 2023
How Broadcast Monitoring Fits Into Your PR Plan With so many of us now consuming media content through social platforms, where does this leave broadcast for PR & Comms? Is it still vital to have a broadcast monitoring tool to view brand mentioned and earned media coverage? Our General Manager, North America – Zack Jenkins – takes us through: How broadcasting has changed over the last decade?
Onclusive
NOVEMBER 16, 2023
As the US and the world gears ups for one of the most crucial democratic exercises of our time, the 2024 US Presidential election, we are proud to launch our US Presidential Election Media Impact Analysis Dashboard , which will be updated weekly and complemented by a quarterly summary report. Combined, they will provide an impartial analysis and evaluation of the media impact of each election cycle in relation to: Presidential candidates Key political issues shaping the election news age
Onclusive
NOVEMBER 2, 2023
Campaign Optimization – The Power of PR Analytics The continued rise of social media has given consumers an open platform to freely discuss brands and customer experiences. These conversations can also spur traditional media and cause a spike in brand mentions. Historically, PR was measured using an assortment of vanity metrics, e.g. clippings and Advertising Value Equivalents (AVEs).
Onclusive
SEPTEMBER 13, 2023
PR Manager – Tackling Common Comms Challenges When it comes to securing coverage, comms teams are working in an increasingly challenging media world impacted by: Declining numbers of local journalists Journalists and reporters changing roles frequently An abundance of PR noise to compete with Releases and announcements being ignored by journalists Lack of evidence to prove the impact of PR activities Limited bandwidth to pursue opportunities that matter In this episode we will talk
Onclusive
OCTOBER 9, 2023
The influence of a CEO extends far beyond boardrooms and financial reports. The executive’s personal brand can be the bedrock of an organization’s reputation. As PR and Comms professionals, we must interrogate leadership behaviors, crisis responses, and brand perception to fully protect our organizations. In addition, to fully understand how your CEOs and organizations are performing in the media, you must benchmark against your industry competitors.
Onclusive
SEPTEMBER 20, 2023
For PR and Communications professionals, conducting thorough competitor analysi s holds a wealth of insights that can significantly shape and elevate your strategic efforts. Here, we explore why competitor analysis is vitally important for PR and Comms professionals and how your comms activity will benefit from deeper competitor insig hts. With so much information existing on your competitors, we’ll also do a deep dive into the specific insights you should be focusing your attention on.
Onclusive
SEPTEMBER 13, 2023
PR Manager – Tackling Common Comms Challenges When it comes to securing coverage, comms teams are working in an increasingly challenging media world impacted by: Declining numbers of local journalists Journalists and reporters changing roles frequently An abundance of PR noise to compete with Releases and announcements being ignored by journalists Lack of evidence to prove the impact of PR activities Limited bandwidth to pursue opportunities that matter In this episode we will talk
Onclusive
AUGUST 30, 2023
As the guardians of a company’s image and narrative, PR, comms, and marketing professionals have the unique power to shape perceptions , amplify awareness, and cultivate customer loyalty. But the task of building and maintaining a lasting brand value is a t ricky one, requiring careful strategy and dedicated execution. In this blog, we’ll outline clear tactics you can implement to build brand value by building stronger brand awareness, protecting your brand, and increasing your brand reput
Onclusive
AUGUST 24, 2023
Are you going to the PRSA ICON conference happening in Nashville this October? Book a free 1-on-1 meeting with our PR and Comms intelligence experts to discuss how you can take your strategies to the next level using media monitoring, social listening, and PR/Comms planning. Pick your preferred time and meet us at our booth #404-406 – it’s that easy!
Onclusive
AUGUST 22, 2023
Coming soon… Episode 2: Building Long Term Corporate Brand Value In this fast media world, it’s becoming more and more difficult for PR, Comms and marketing professionals to manage brand reputation. Building a lasting corporate brand value is a tricky task, requiring careful strategy and dedicated execution. In this episode: We examine the key changes in communication channels that has made building brand awareness harder.
Onclusive
AUGUST 8, 2023
In this video blog series – Onclusive Clips – our thought leaders tackle the big questions taking root in our digital-first media world. We speak to seasoned PR & Media Monitoring experts to gain actionable insight into the main challenges faced by Comms and Marketing professionals. We also use the space to shine a light on what we do and why we do it!
Onclusive
JUNE 1, 2023
Social media listening is fast becoming an essential part of the PR and Comms toolkit. Yes, that’s right, it’s not just for marketing teams! Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Before we dig into our list of ‘11 ways social listening will transform your communications strategy and performance’ first we need to answer the question:
Onclusive
APRIL 4, 2023
Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. Brand and corporate reputation are now a key drivers of business performance – meaning that the desire for positive stakeholder sentiment has surpassed the importance of profit margins.
Onclusive
MARCH 9, 2023
Gender equ ity and workplace transparency are two ever important topics. In celebration of International Women’s Day, we’ve looked at coverage of gender topics across social media , and how you can tailor your comms to be part of the conversation. International Women’s Day Public Relations International Women’s Day celebrates the social, economic and political achievements of women around the world.
Onclusive
JANUARY 31, 2023
In our previous post in this series , we discussed the dramatic rise of greenwashing discussion across the mainstream and social media in recent years. Now we’re going to dig into the details of our media analysis to understand how the greenwashing discussion has evolved. To do this, we analyzed related keywords and phrases across mainstream and social media data over a one-year period (Nov 2021 – Oct 2022).
Onclusive
MARCH 28, 2022
This week, our focus on Demystifying PR Measurement shifts to the benefits of viewing and implementing measurement as a foundational process in PR and communications. First things first: what is PR measurement? Here is Onclusive’s definition of PR measurement: it is a set of standards and Key Performance Indicators (KPIs) that allows communicators to accurately and consistently evaluate the performance and demonstrate the business value of PR, and use insight from ongoing evaluation for strategy
Onclusive
MARCH 29, 2022
This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own. Besides the support you can request from your marketing colleagues, there are many solutions and tools available on the market.
Onclusive
MAY 12, 2022
One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. That’s why over a decade ago, Onclusive invented, trademarked, and launched PR Attribution to help PR pros connect earned and owned media content to behavioral outcomes –website visits and website actions that result in more customers, sales, and brand loyalists.
Onclusive
MAY 19, 2022
In this week’s blog, we’re continuing to review the relationship between different media attributes and consumer behavior, based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. “By understanding the business impact of our earned, owned and newswire efforts, we can better shape our broader strategy and make data-driven decision
Onclusive
JUNE 2, 2022
Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries.
Onclusive
JUNE 8, 2022
This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries.
Onclusive
JUNE 15, 2022
While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. As a result, PR metrics are often tangential to the way that other marketing functions quantify success, leaving the CMO and the rest of the C-suite with the challenge of normalizing disparate data sets. At the same time, as the media landscape has become increasingly fragmented and crowded, PR pros must rely on data and insights to win against compet
Onclusive
JANUARY 24, 2023
If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape. As the appetite for green news has increased, so has the dramatic rise in greenwashing discussion and accusations across the mainstream and social media. This has left comms professionals nervous about how to best communicate their environmental goals and initiatives – how can it be done without attracting greenwas
Onclusive
JANUARY 24, 2023
If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape. As the appetite for green news has increased, so has the dramatic rise in greenwashing discussion and accusations across the mainstream and social media. This has left comms professionals nervous about how to best communicate their environmental goals and initiatives – how can it be done without attracting greenwas
Onclusive
JUNE 8, 2022
This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries.
Onclusive
MAY 19, 2022
In this week’s blog, we’re continuing to review the relationship between different media attributes and consumer behavior, based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. “By understanding the business impact of our earned, owned and newswire efforts, we can better shape our broader strategy and make data-driven decision
Onclusive
MAY 12, 2022
One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. That’s why over a decade ago, Onclusive invented, trademarked, and launched PR Attribution to help PR pros connect earned and owned media content to behavioral outcomes –website visits and website actions that result in more customers, sales, and brand loyalists.
Onclusive
MARCH 24, 2022
PR Measurement Best Practices – Part 2. Welcome back to our blog series on Demystifying PR Measurement! This week, we continue our discussion of PR measurement best practices with our thoughts on the data and technology that can help you measure success, and an overview of two measurement frameworks our customers use in their organizations. Get the right data & measurement tools.
Onclusive
FEBRUARY 28, 2022
Storytelling and Media Relations are Both an Art and a Science. Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. With millions of pitches out there, it’s more important than ever to break through the noise. What allows you to do that?
Onclusive
FEBRUARY 28, 2022
Measurement has become one of the most important elements of a solid communications strategy, but many PR pros still struggle with it and not surprisingly so — most of us in communications don’t have data and measurement backgrounds or training. During this webinar, our panel of senior communications leaders will walk you through the “what”, the “why” and the “how” of PR measurement to demystify this concept once and for all.
Onclusive
FEBRUARY 28, 2022
PR measurement is one of the most important elements of a solid communications strategy in 2022. Supporting PR decisions with data is no longer a luxury, but an expectation from the C-suite. Measuring helps you define, track and prove the success of communications. However, in many cases, PR measurement continues to be unstructured, ad-hoc or an afterthought, and many communicators still consider it to be too complicated.
Onclusive
FEBRUARY 2, 2022
Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! This article is all about best practices for pitching—based on our customers’ collective experience and wisdom. As we mentioned last week, the key to creating a relevant and compelling pitch is knowing your audience. Ultimately, understanding your readers will help both you and the media to deliver the content people want to consume.
Onclusive
JANUARY 24, 2022
Just like media relations, building a perfect pitch has become both an art and a science. Modern communicators need data-driven strategies to secure high-impact media coverage for their brands. Join our panelists Anne Keogh, Head of External Relations at Siemens and Samantha Deeks, VP of Customer Experience at Onclusive as they share best practices for targeting the most impactful journalists, building strong media relationships and consistently delivering compelling stories—powered by data and
Onclusive
DECEMBER 14, 2021
This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow. Media relations, an essential communications and PR cornerstone, is powered by a robust media database.
Onclusive
DECEMBER 6, 2021
Interested in what your peers and executives think when it comes to the key PR questions? Read on! Onclusive hosted a series of webinars in 2021 during which we surveyed hundreds of communications professionals worldwide, asking them questions every PR professional faces daily. As we look back at 2021, here is a summary of the insights we collected this year, based on the polls we conducted during our webinars.
Onclusive
DECEMBER 1, 2021
If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. But have you also looked at their potential Return on Investment, or ROI? G2 Crowd, the leading independent business software review company, has compiled a report that compares top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack.
Expert insights. Personalized for you.
We have resent the email to
Are you sure you want to cancel your subscriptions?
Let's personalize your content