INDUSTRY INSIGHTS YOUR PEERS ARE READING
Social media has fundamentally changed how people communicate in times of crisis. Just this month, victims of Hurricanes Harvey and Irma used social media to communicate with first responders, know where gas was available and follow emergency updates. MORE
Top 100 Author Platforms List Released. Top 50 Editorial Topics List Released. The world of journalism has never been as dynamic as it is today. MORE
The media landscape has never been as expansive as it is today. The explosion of digital, social, blogs, and influencers has increased the number and types of outlets that are publishing content by many orders of magnitude. MORE
Producing quality content can be a challenge, but, even when you create that content, how do you know how impactful it actually is and whether it makes a difference for your brand? MORE
A crisis can be one of the most difficult situations in a CEO’s career. Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. MORE
Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik. MORE
Do you measure the quality of your content? Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. MORE
Tools and skills you can’t live without from today’s leading PR minds. Whether you’re working in-house at a startup or running your own shop, you’ll discover one fundamental truth about PR: It’s changing faster than ever. MORE
I get a lot of email. Like, A LOT. My team often teases me that my inbox and calendar look more like an anti-productivity war zone than the carefully color-coded, organized chaos it actually is. There is a method to … Continued. MORE
PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Staying on top of the latest trends, technologies and strategies is paramount. Attending conferences can not only be an effective way to sharpen your skills, but can provide you with lots of networking with other PR and marketing pros navigating our evolving industry. MORE
Since November is all about the “good feels” and being thankful for what we have (in both our personal and professional lives), what better way to celebrate the season than to reflect on all that we’ve accomplished with a few quotes from everyone’s favorite beacon of peace? MORE
Most marketers are obsessed with attribution—and with good reason: not only are they being held accountable for campaign performance, but they’re also on a mission to continually optimize that performance. More and more, that applies to PR, as well. MORE
If you’re in search of PR and marketing conferences to attend in 2017, you’re in luck because this is the definitive list! MORE
An AirPR customer recently mentioned to me that they would be even more successful if they could report a PR metric comparable to “return on advertising spend” ( ROAS ), a key metric their advertising counterparts use when reporting to C-suite executives. MORE
Most of us see what our jobs entail at the point of hire. Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. later as our roles evolve. MORE
Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. Counting the number of articles that mention your brand and your competitors’ brands is not a reliable indication of the quality of your communications or its impact on your business. MORE
Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. Hosted by Deirdre Breakenridge of Pure Performance Communications, and joined by fellow panelists Shonali Burke and Shannon Furey, the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals […]. Industry Insights & Trends nasdaq PRInfluencers PR influencers PR trends MORE
“I’ve been telling stories in one way or another my entire life.”. Jon Gelberg, Inc. Media’s Executive Editor of Content Strategies, recently sat down with AirPR to discuss sponsored content, PR, storytelling and the future of the industry. MORE
Marketing and Communications are converging as PR has evolved radically over the last decade. Data science and digital media are transforming the way companies tell stories and how they measure success. MORE
When you’re a part of young company, ‘the grind’ shifts from doing the same thing day in and day out to constantly being asked to do a different (and often seemingly impossible) things day in and day out. As those … Continued. MORE
Who remembers sitting in your [insert preferred mathematics class here] thinking, “When in the name of Merlin’s beard am I ever going to use this absurd theorem in real life? This feels like a gigantic waste of time.” I can … Continued. MORE
As public relations professionals, we like to lament over fake news and how it’s misguiding people. While fake news is indeed the bane of journalism, everyone in business has, at some level, fabricated something. MORE
While there isn’t a surefire answer to how to inspire world peace or peel a hard boiled egg in just one sweep, there are a few things I think we can all agree on: when it comes to measuring the success of a PR campaign, it’s all about them numbahs! We could talk for days […]. Industry Insights & Trends PR influencers PR measurement PR metrics public relations metrics MORE
Gaining respect, trust and social capital with PR and digital marketing influencers in your space is fast become the holy grail of online marketing. But how do you identify who is influencing who? MORE
Top 100 Author Platforms List Released. Top 50 Editorial Topics List Released. The world of journalism has never been as dynamic as it is today. MORE
Better Decisions Begin with Data and Artificial Intelligence. Even now in its early stages, artificial intelligence (AI) is positioned to change the way we do business forever. CEOs understand this as well. Business leaders specifically believe AI is going to be fundamental in the future. MORE
Senior PR Engineer Kelly Byrd interviewed her customer Mark Delcorps of Overstock.com on how he and his team and company are using AirPR data to help them drive, maintain and replicate business impact. K: Full plate! How does the Overstock PR team fit into the organization? MORE
Shifting from traditional marketing and communications to the concept and model of Performance Storytelling isn’t easy. Norton Lifelock’s CMO Ty Shay recently keynoted AirPR’s Growth PR Conference and shared a roadmap for success in this new era of media, marketing, communications and measurement. . Transparency in Marketing Measurement. MORE
Last week, Cision announced that it was acquiring media monitoring company Trendkite. As the CEO of a leading communications technology company, I have been asked by many of our customers what this means for the industry. Generally, it is exciting to see continued investment in tools for the PR industry. We have already witnessed a steady increase in the marketing teams’ budgets for technology, automation and measurement over the past fifteen years. MORE
Disappearing into thin air or “ghosting” on a friend, stranger, or blind date with whom you have plans is one thing. But vanishing on a colleague or professional partner is a whole different kind of scary that can really chip away at your credibility. MORE
DISCOVER HOW MEASUREMENT & PLANNING FOR EARNED & OWNED MEDIA IMPACTS YOUR BOTTOM LINE. Public relations professionals aren’t just responsible for creating brand awareness; they’re also required to attribute their efforts to real website traffic, call to actions, and ROI. MORE
Roughly five years ago, AirPR set out on a journey to change the way the PR industry thinks about and measures the impact of PR. MORE
We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. MORE
“Nail the elevator pitch.”. Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. MORE
The evolution of PR and communications, including the tools we use, the methods in which we measure its efficacy and the ways we cut through the clutter to share our stories, was front-and-center on the minds of communications professionals throughout the past year. MORE
In a typical work day, how much time do you spend writing? Between drafting emails, fine-tuning pitches, and editing content, I’m sure that writing is a huge part of your day. MORE
Onclusive
JUNE 26, 2019
DISCOVER HOW MEASUREMENT & PLANNING FOR EARNED & OWNED MEDIA IMPACTS YOUR BOTTOM LINE. Public relations professionals aren’t just responsible for creating brand awareness; they’re also required to attribute their efforts to real website traffic, call to actions, and ROI.
Onclusive
JUNE 3, 2019
Top 100 Author Platforms List Released. Top 50 Editorial Topics List Released. The world of journalism has never been as dynamic as it is today.
Onclusive
APRIL 9, 2019
Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik.
Onclusive
APRIL 5, 2019
Do you measure the quality of your content? Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough.
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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
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MARCH 18, 2019
Producing quality content can be a challenge, but, even when you create that content, how do you know how impactful it actually is and whether it makes a difference for your brand?
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Onclusive
APRIL 3, 2019
Shifting from traditional marketing and communications to the concept and model of Performance Storytelling isn’t easy. Norton Lifelock’s CMO Ty Shay recently keynoted AirPR’s Growth PR Conference and shared a roadmap for success in this new era of media, marketing, communications and measurement. . Transparency in Marketing Measurement.
Onclusive
JUNE 3, 2019
Top 100 Author Platforms List Released. Top 50 Editorial Topics List Released. The world of journalism has never been as dynamic as it is today.
Onclusive
AUGUST 22, 2017
Most of us see what our jobs entail at the point of hire. Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. later as our roles evolve.
Onclusive
NOVEMBER 9, 2016
Since November is all about the “good feels” and being thankful for what we have (in both our personal and professional lives), what better way to celebrate the season than to reflect on all that we’ve accomplished with a few quotes from everyone’s favorite beacon of peace?
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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
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Onclusive
JULY 6, 2017
As public relations professionals, we like to lament over fake news and how it’s misguiding people. While fake news is indeed the bane of journalism, everyone in business has, at some level, fabricated something.
Onclusive
FEBRUARY 22, 2018
“Nail the elevator pitch.”. Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns.
Onclusive
MARCH 6, 2019
We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges.
Onclusive
FEBRUARY 5, 2019
The evolution of PR and communications, including the tools we use, the methods in which we measure its efficacy and the ways we cut through the clutter to share our stories, was front-and-center on the minds of communications professionals throughout the past year.
Onclusive
JANUARY 16, 2019
Marketing and Communications are converging as PR has evolved radically over the last decade. Data science and digital media are transforming the way companies tell stories and how they measure success.
Onclusive
MARCH 19, 2019
The media landscape has never been as expansive as it is today. The explosion of digital, social, blogs, and influencers has increased the number and types of outlets that are publishing content by many orders of magnitude.
Onclusive
NOVEMBER 1, 2016
Roughly five years ago, AirPR set out on a journey to change the way the PR industry thinks about and measures the impact of PR.
Onclusive
SEPTEMBER 27, 2017
Social media has fundamentally changed how people communicate in times of crisis. Just this month, victims of Hurricanes Harvey and Irma used social media to communicate with first responders, know where gas was available and follow emergency updates.
Onclusive
JANUARY 25, 2019
PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Staying on top of the latest trends, technologies and strategies is paramount. Attending conferences can not only be an effective way to sharpen your skills, but can provide you with lots of networking with other PR and marketing pros navigating our evolving industry.
Onclusive
FEBRUARY 1, 2019
Last week, Cision announced that it was acquiring media monitoring company Trendkite. As the CEO of a leading communications technology company, I have been asked by many of our customers what this means for the industry. Generally, it is exciting to see continued investment in tools for the PR industry. We have already witnessed a steady increase in the marketing teams’ budgets for technology, automation and measurement over the past fifteen years.
Onclusive
DECEMBER 22, 2017
“I’ve been telling stories in one way or another my entire life.”. Jon Gelberg, Inc. Media’s Executive Editor of Content Strategies, recently sat down with AirPR to discuss sponsored content, PR, storytelling and the future of the industry.
Onclusive
JUNE 21, 2017
Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live.
Onclusive
MARCH 21, 2019
Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. Counting the number of articles that mention your brand and your competitors’ brands is not a reliable indication of the quality of your communications or its impact on your business.
Onclusive
DECEMBER 14, 2016
If you’re in search of PR and marketing conferences to attend in 2017, you’re in luck because this is the definitive list!
Onclusive
APRIL 6, 2015
When you’re a part of young company, ‘the grind’ shifts from doing the same thing day in and day out to constantly being asked to do a different (and often seemingly impossible) things day in and day out. As those … Continued.
Onclusive
OCTOBER 19, 2016
Disappearing into thin air or “ghosting” on a friend, stranger, or blind date with whom you have plans is one thing. But vanishing on a colleague or professional partner is a whole different kind of scary that can really chip away at your credibility.
Onclusive
JUNE 17, 2015
Who remembers sitting in your [insert preferred mathematics class here] thinking, “When in the name of Merlin’s beard am I ever going to use this absurd theorem in real life? This feels like a gigantic waste of time.” I can … Continued.
Onclusive
OCTOBER 13, 2015
I’m not sure when it began, but it seems that “Big Data” is becoming THE catch phrase in every business meeting.
Onclusive
MARCH 10, 2015
I get a lot of email. Like, A LOT. My team often teases me that my inbox and calendar look more like an anti-productivity war zone than the carefully color-coded, organized chaos it actually is. There is a method to … Continued.
Onclusive
JULY 13, 2015
Raise your hand if you’ve ever done one (or all) of the following: 1) Paced back and forth in front of the telephone, waiting for it to ring (remember land lines?)
Onclusive
JULY 18, 2017
Most marketers are obsessed with attribution—and with good reason: not only are they being held accountable for campaign performance, but they’re also on a mission to continually optimize that performance. More and more, that applies to PR, as well.
Onclusive
APRIL 26, 2017
While there isn’t a surefire answer to how to inspire world peace or peel a hard boiled egg in just one sweep, there are a few things I think we can all agree on: when it comes to measuring the success of a PR campaign, it’s all about them numbahs! We could talk for days […]. Industry Insights & Trends PR influencers PR measurement PR metrics public relations metrics
Onclusive
MAY 10, 2018
Tools and skills you can’t live without from today’s leading PR minds. Whether you’re working in-house at a startup or running your own shop, you’ll discover one fundamental truth about PR: It’s changing faster than ever.
Onclusive
DECEMBER 6, 2017
Better Decisions Begin with Data and Artificial Intelligence. Even now in its early stages, artificial intelligence (AI) is positioned to change the way we do business forever. CEOs understand this as well. Business leaders specifically believe AI is going to be fundamental in the future.
Onclusive
DECEMBER 7, 2016
In a typical work day, how much time do you spend writing? Between drafting emails, fine-tuning pitches, and editing content, I’m sure that writing is a huge part of your day.
Onclusive
JULY 25, 2017
An AirPR customer recently mentioned to me that they would be even more successful if they could report a PR metric comparable to “return on advertising spend” ( ROAS ), a key metric their advertising counterparts use when reporting to C-suite executives.
Onclusive
MARCH 29, 2018
Gaining respect, trust and social capital with PR and digital marketing influencers in your space is fast become the holy grail of online marketing. But how do you identify who is influencing who?
Onclusive
FEBRUARY 12, 2018
Senior PR Engineer Kelly Byrd interviewed her customer Mark Delcorps of Overstock.com on how he and his team and company are using AirPR data to help them drive, maintain and replicate business impact. K: Full plate! How does the Overstock PR team fit into the organization?
Onclusive
MAY 31, 2018
A crisis can be one of the most difficult situations in a CEO’s career. Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis.
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