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PR Aikido: 3 Techniques For Winning In The Media

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The ancient Japanese martial art of Aikido focuses on using an opponent’s own energy against them. Practitioners execute a series of movements that redirect a competitor’s attack momentum in order to neutralize their offense.

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Tune-Up Your Media Monitoring: How Edmunds Tracks Earned Media Quality

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We have all heard the phrase, “quality over quantity”, but what does this mean about measuring earned media?

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Onclusive + RepTrak Partner to Merge Reputation & PR Metrics

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Today, I am excited to announce that Onclusive and The RepTrak Company have entered into a strategic partnership to combine the world’s leading reputation metrics with AI-powered media analytics.

Media Monitoring Comparison Report

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Are you looking for an objective media monitoring and PR analytics software comparison, based on real customer reviews? Look no further!

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Measuring Earned Media Quality to Prove the Value of PR – Edmunds

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Edmunds is not just a category-leading brand in the automotive industry; it is also a top media publication that caters to both consumers and businesses.

News Release Benchmarks for Healthcare & BioTechnology

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In 2019, Onclusive and Business Wire teamed up to identify the characteristics of a winning news release.

Why Public Relations Is King During A Crisis

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We have seen this during other periods of economic uncertainty: Businesses and consumers react, and those reactions have ripple effects. Marketing strategies are being altered and advertising budgets are being slashed. While it can be argued that this is a short-sighted strategy during an economic downturn, when coupled with a global pandemic, this response is a bit more understandable. Consumers have reacted by shifting their focus more toward information than commercialism.

Your PR Tech Stack Made Easy: Onclusive Launches Essentials and Pro Media Monitoring

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Onclusive has long been the premier provider of PR analytics. Today, we’re excited to announce the availability of an expanded product suite that makes premium media monitoring available to all types of organizations.

10 Facts PR Influencers Know to Be True

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Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. Hosted by Deirdre Breakenridge of Pure Performance Communications, and joined by fellow panelists Shonali Burke and Shannon Furey, the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals […]. Industry Insights & Trends nasdaq PRInfluencers PR influencers PR trends

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Owned Media & The Growth PR Playbook

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As paid advertising declines in trustworthiness and traditional forms of earned media become increasingly complicated to manage and produce, brands are turning to owned media publishing as a way to tell their story and drive business growth. Join this webinar to learn how four of today’s most successful communications executives have leveraged owned media to deliver their brand narrative and drive revenue.

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PR’s Unsung Technical Visionary: Patrick Liang Promoted to CTO at Onclusive

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In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage.

Five Winning Owned Media Strategies

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Growth PR starts with crafting a narrative using data. It’s a way to discover what your audience cares about and what drives behavior that delivers tangible results for your company. Essentially, growth PR helps your story get told on the right channels.

Using Data to Grow Your PR Budget & Your Team

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Executives have long struggled to appreciate the full value that communications professionals provide. Overly broad and inexact metrics like Advertising Value Equivalency (AVE) and publication-level reach diminish executives’ trust in the efficacy of public relations and our ability to measure earned media in a meaningful way.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

[Webinar] Using Data to Grow Your PR Budget & Your Team

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Speaker & Webinar Info. Clarissa Horowitz. VP of Marketing, BitGo. Sara Eberle. Director, Global Public Relations, Sophos. Lona Therrien. Sr Director, Global Corporate Communications, Mimecast. Enid Maran. Managing Director, Onclusive. Date / Time: April 30th, 2020 at 1:00PM EST. In This Webinar You’ll Learn: What data and metrics are most important to executives. How to get executive alignment and buy-in on PR. How to track key PR & communications metrics.

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Onclusive Media Monitoring

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The post Onclusive Media Monitoring appeared first on Onclusive. Videos

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[Webinar] Livongo: Messaging & Media Relations for an Award-Winning IPO

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Date / Time: January 30th at 1PM ET. Although in 2018 the digital health industry received a record breaking $8.1 billion worth of funding from venture capital, until recently it lacked in one key component — a successful Initial Public Offering (IPO). In July 2019, Livongo, a leading digital health company, set a new industry benchmark by going public with a highly successful and award-winning IPO.

[Case Study] Messaging & Media Relations for an Award-Winning IPO – Livongo

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In early 2019, Livongo began preparing to go public. At the time, the company was already a leader in consumer digital health, with clients including 20% of Fortune 500 companies, major health plans, and the two largest pharmacy benefit managers as both clients and partners.

Five Steps To Grow Your Communications Budget And Advance Your Career Using Data

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As PR professionals, you and your team are at the forefront of all key internal and external communications. Your team is responsible for creating brand affinity and delivering the most impactful messages to your brand’s audience. But in order to get the credit you deserve and the resources you need to do this very important job, you have to make one key shift: you must learn to speak the same language as the people who make all of the investment decisions in your company — your executive team.

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Tracking your PR efforts using metrics that align with business impact

Onclusive

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. In this article, we will discuss the third step in the process: Tracking your PR efforts using metrics that align with business impact. Now that you’ve received the “green light” from your executive team on the new PR measurement system, it’s time to think about your implementation plan.

Onclusive Launches AI-Driven Global Sentiment Analysis

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Today we are excited to announce that Onclusive, the data science company for communications, has launched a proprietary earned media sentiment analysis product. . Based on the state-of-the-art deep learning and Natural Language Processing (NLP) research coming out of Silicon Valley, Onclusive’s Global Sentiment Analysis leverages artificial intelligence to deliver automated insights around the tone of earned media coverage.

Tracking Your PR Efforts Using Metrics That Align With Business Outcomes

Onclusive

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. In this article, we will discuss the third step in the process: Tracking your PR efforts using metrics that align with business impact. Now that you’ve received the “green light” from your executive team on the new PR measurement system, it’s time to think about your implementation plan.

Business Wire Selects Onclusive To Power Media Analytics

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Today, I am pleased to announce that Onclusive has been selected by Business Wire, the global leader in news release distribution, to power a new reporting application which measures the effect of Business Wire press releases.

5 Powerful Owned Media Strategies (Part 2 of 2)

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In our last blog , we shared some insights on consumer behavior with the media. Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix. We also covered some of the tactics that smart companies are using to create and control the narrative through owned media strategies. We will continue that discussion with three more strategies that we’ve seen modern communicators use.

[Webinar] How Overstock Combines Paid & Earned Media To Drive Brand Engagement

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Date/Time: November, 13 2019 at 10AM PST. Overstock uses Onclusive to measure the effectiveness of specific earned media coverage that aligns with its core messaging strategies. To create the biggest impact, Overstock integrates its paid and earned media strategies. Combining the reach & frequency of advertising with the credibility of earned media helps Overstock maximize reader engagement and brand impact.

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2019 GLOBAL JOURNALISM REPORT: Data Shows Worldwide Decrease in Professional Journalists, Shift Towards Independent Authors

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Top 100 Author Platforms List Released. Top 50 Editorial Topics List Released. The world of journalism has never been as dynamic as it is today. Thanks to the digital media revolution and the emergence of self-publishing platforms it has become easier than ever for individuals to create and distribute editorial content of all forms. To fully understand the transformation which the world of journalism is undergoing, Onclusive analyzed 2.1

How 23andMe Uses PR Attribution™ to Drive Business Outcomes – Case Study

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23andMe wanted more than just article numbers and reach in a PR analytics solution. Their team was looking for a way actually connect their PR to sales. They adopted Onclusive’s PR Attribution to understand which content directly impacted the customer journey and key business outcomes, and then evolved their communication strategy based on the best performing messaging, initiatives, publications and reporters. COMPLETE FORM TO LEARN MORE.

PR Attribution 101 Whitepaper

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DISCOVER HOW MEASUREMENT & PLANNING FOR EARNED & OWNED MEDIA IMPACTS YOUR BOTTOM LINE. Public relations professionals aren’t just responsible for creating brand awareness; they’re also required to attribute their efforts to real website traffic, call to actions, and ROI. But without PR attribution technology, it can be hard to get the full picture of traffic and accurately report on how public relations is moving the needle. Until now….

5 Powerful Owned Media Strategies (Part 1 of 2)

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Consumers are growing tired of paid media. In fact, research shows that paid media channels have been declining in trustworthiness and credibility for years. Additionally, traditional media outlets are getting more complicated and cumbersome to navigate. Classic earned media – while powerful – can be difficult to manage. Your brand’s story might get told, but you won’t have control over how.

Influencing business decisions to grow your PR budget & your team

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This week, we conclude our April blog series focused on shifting to data-driven PR and communications with the last two steps in this important process. Empowering your marketing team, providing input into strategy, and influencing overall business decisions with unique PR data & insights.

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AirPR Acquires Content Marketing and Analytics Company; Changes Corporate Name to “Onclusive”

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Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik. The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Measuring Reader Engagement and Brand Impact.

How Dynamic Signal Uses Power of Voice™ to Optimize Communications

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Do you measure the quality of your content? Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough.

Performance Storytelling: Norton Lifelock CMO, Ty Shay, Provides a Roadmap

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Shifting from traditional marketing and communications to the concept and model of Performance Storytelling isn’t easy. Norton Lifelock’s CMO Ty Shay recently keynoted AirPR’s Growth PR Conference and shared a roadmap for success in this new era of media, marketing, communications and measurement. . Transparency in Marketing Measurement.

Key Timing Takeaways for News and IR Releases

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As we shared in our last blog post, Business Wire and Onclusive recently collaborated to report results from the first-ever impact analysis of nearly 17,000 news releases on generating syndicated pick-up, editorial coverage and social media engagement. In that post – the first in a series breaking down key information shared in the report – we talked about benchmarks for average social media and news engagement of news releases.

The 15 Best PR and Marketing Conferences to Attend in 2020

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The world of marketing and PR evolves rapidly. It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Conferences and other gatherings of like-minded marketing professionals provide key learning opportunities, introductions to others who can help you hone your craft, and team-building experiences unlike any other. It can be hard to determine which events to attend, though.

Metromile Content Marketing Strategy Increases Owned Media Readership And Drives Measurable Sales

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Producing quality content can be a challenge, but, even when you create that content, how do you know how impactful it actually is and whether it makes a difference for your brand? Traditional PR measurement methods may give us a view into how popular certain content is, but not how it drives engagement, sales or brand reputation in the marketplace. In our Metromile case study you’ll learn: Why owned media is a vital part of the customer journey.

Aligning Your PR Metrics With Business Goals & Executive KPIs

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Especially during trying economic times such as what we’re experiencing now with the unfolding COVID-19 pandemic, communications teams must be able to demonstrate their impact in terms that matter to their businesses versus continuing to rely on outdated proxy metrics that may actually erode their credibility. To get the credit you deserve and the resources you need as a PR professional, you have to make one key shift.

The 20 Responsibilities of PR and What They Entail

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Most of us see what our jobs entail at the point of hire. Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. later as our roles evolve. This “PR scope creep” is partly due to ambition (hopefully) and partly due to the fact that the digital world in which we work is ever-expanding in nature — there’s always something new to learn and experiment with, especially in PR.