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Best Practices for Understanding Media Trends

Onclusive

Join Onclusive’s 30-minute workshop led by Deidre Breakenridge & Rachel Beauvais who will demonstrate various uses cases and best practices for leveraging technology to understand trends in the media.

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Why Public Relations Is King During A Crisis

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We have seen this during other periods of economic uncertainty: Businesses and consumers react, and those reactions have ripple effects. Marketing strategies are being altered and advertising budgets are being slashed.

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Owned Media & The Growth PR Playbook

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As paid advertising declines in trustworthiness and traditional forms of earned media become increasingly complicated to manage and produce, brands are turning to owned media publishing as a way to tell their story and drive business growth.

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Five Steps To Grow Your Communications Budget And Advance Your Career Using Data

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As PR professionals, you and your team are at the forefront of all key internal and external communications. Your team is responsible for creating brand affinity and delivering the most impactful messages to your brand’s audience.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Using Data to Grow Your PR Budget & Your Team

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Executives have long struggled to appreciate the full value that communications professionals provide.

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[Webinar] Using Data to Grow Your PR Budget & Your Team

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Speaker & Webinar Info. Clarissa Horowitz. VP of Marketing, BitGo. Sara Eberle. Director, Global Public Relations, Sophos. Lona Therrien. Sr Director, Global Corporate Communications, Mimecast. Enid Maran. Managing Director, Onclusive.

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5 Powerful Owned Media Strategies (Part 1 of 2)

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Consumers are growing tired of paid media. In fact, research shows that paid media channels have been declining in trustworthiness and credibility for years. Additionally, traditional media outlets are getting more complicated and cumbersome to navigate.

Tracking your PR efforts using metrics that align with business impact

Onclusive

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications.

Tracking Your PR Efforts Using Metrics That Align With Business Outcomes

Onclusive

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

[Case Study] Messaging & Media Relations for an Award-Winning IPO – Livongo

Onclusive

In early 2019, Livongo began preparing to go public. At the time, the company was already a leader in consumer digital health, with clients including 20% of Fortune 500 companies, major health plans, and the two largest pharmacy benefit managers as both clients and partners.

Onclusive Launches AI-Driven Global Sentiment Analysis

Onclusive

Today we are excited to announce that Onclusive, the data science company for communications, has launched a proprietary earned media sentiment analysis product. .

Influencing business decisions to grow your PR budget & your team

Onclusive

This week, we conclude our April blog series focused on shifting to data-driven PR and communications with the last two steps in this important process. Empowering your marketing team, providing input into strategy, and influencing overall business decisions with unique PR data & insights.

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Business Wire Selects Onclusive To Power Media Analytics

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Today, I am pleased to announce that Onclusive has been selected by Business Wire, the global leader in news release distribution, to power a new reporting application which measures the effect of Business Wire press releases.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Aligning Your PR Metrics With Business Goals & Executive KPIs

Onclusive

Especially during trying economic times such as what we’re experiencing now with the unfolding COVID-19 pandemic, communications teams must be able to demonstrate their impact in terms that matter to their businesses versus continuing to rely on outdated proxy metrics that may actually erode their credibility.

Key Timing Takeaways for News and IR Releases

Onclusive

As we shared in our last blog post, Business Wire and Onclusive recently collaborated to report results from the first-ever impact analysis of nearly 17,000 news releases on generating syndicated pick-up, editorial coverage and social media engagement.

2019 GLOBAL JOURNALISM REPORT: Data Shows Worldwide Decrease in Professional Journalists, Shift Towards Independent Authors

Onclusive

Top 100 Author Platforms List Released. Top 50 Editorial Topics List Released. The world of journalism has never been as dynamic as it is today.

10 Facts PR Influencers Know to Be True

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Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. Hosted by Deirdre Breakenridge of Pure Performance Communications, and joined by fellow panelists Shonali Burke and Shannon Furey, the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals […]. Industry Insights & Trends nasdaq PRInfluencers PR influencers PR trends

How 23andMe Uses PR Attribution™ to Drive Business Outcomes – Case Study

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23andMe wanted more than just article numbers and reach in a PR analytics solution. Their team was looking for a way actually connect their PR to sales.

Getting Executive Buy-In on PR Metrics That Matter to Your Business

Onclusive

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications.

The 15 Best PR and Marketing Conferences to Attend in 2020

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The world of marketing and PR evolves rapidly. It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. .

[Webinar] Livongo: Messaging & Media Relations for an Award-Winning IPO

Onclusive

Date / Time: January 30th at 1PM ET. Although in 2018 the digital health industry received a record breaking $8.1 billion worth of funding from venture capital, until recently it lacked in one key component — a successful Initial Public Offering (IPO). In July 2019, Livongo, a leading digital health company, set a new industry benchmark by going public with a highly successful and award-winning IPO.

PR Attribution 101 Whitepaper

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DISCOVER HOW MEASUREMENT & PLANNING FOR EARNED & OWNED MEDIA IMPACTS YOUR BOTTOM LINE. Public relations professionals aren’t just responsible for creating brand awareness; they’re also required to attribute their efforts to real website traffic, call to actions, and ROI.

[Case Study] Airbnb + 23andMe: Achieving Success with the Heritage Travel Campaign

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Given the rise of at-home genetic tests like 23andMe, it has never been easier to learn about your ancestry. This has contributed to a growing trend where people around the world are taking trips to connect with their family history.

AirPR Acquires Content Marketing and Analytics Company; Changes Corporate Name to “Onclusive”

Onclusive

Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik.

How Dynamic Signal Uses Power of Voice™ to Optimize Communications

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Do you measure the quality of your content? Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough.

What The Jumpshot Closure Means for Earned Media Attribution

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Last week, it was announced that the Avast subsidiary, Jumpshot, had ceased operations.

Data-Backed Tips to Optimize News Release Distribution

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In this blog series, we shared information from the first ever analysis of nearly 17,000 releases conducted by Business Wire and Onclusive. In the first blog, we discussed key benchmarks for news releases and in the subsequent post we shared important information on timing for news and IR releases.

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Getting Executive Buy-In on PR Metrics That Matter to Your Business

Onclusive

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications.

Media Mix Modeling – A Fresh Approach

Onclusive

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach.

Metromile Content Marketing Strategy Increases Owned Media Readership And Drives Measurable Sales

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Producing quality content can be a challenge, but, even when you create that content, how do you know how impactful it actually is and whether it makes a difference for your brand?

What is Media Mix Modeling – And Why Should You Care?

Onclusive

Traditional models of PR measurement no longer work (i.e. AVEs). Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever.

What is Media Mix Modeling – And Why Should You Care?

Onclusive

Traditional models of PR measurement no longer work (i.e. AVEs). Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever.

Welcome To Onclusive

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The post Welcome To Onclusive appeared first on Onclusive. Videos

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Benchmarks Report Shares Key Information on News Release Data

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Aligning Your PR Metrics With Business Goals & Executive KPIs

Onclusive

Especially during trying economic times such as what we’re experiencing now with the unfolding COVID-19 pandemic, communications teams must be able to demonstrate their impact in terms that matter to their businesses versus continuing to rely on outdated proxy metrics that may actually erode their credibility.

Top Five Reasons To Integrate Earned, Owned and Paid Media

Onclusive

Marketers have been talking about paid, owned and earned media channels for over a decade now. Yet these three channels are almost always spoken about and operate as independent functions within the marketing department.

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[Case Study] How Proteus Builds Brand with Earned Media

Onclusive

Proteus and its PR agency, W2O, are building a brand and a category simultaneously. Their primary target audience, executives at health systems, payers and pharmaceutical companies, are extremely difficult to reach.