Inbound PR

Agile vs. Waterfall Project Management [Project Management Fundamentals]

Inbound PR

Two big concepts in project management are waterfall and agile. Both are methodologies for executing projects with waterfall being the traditional one and agile the newer, more modern one.

Top 7 Tips for Stepping Into a New Role

Inbound PR

I returned from maternity leave about two weeks ago and stepped into a new role as a Program Manager in the Chief of Staff office for CX EMEAR at Cisco. It's an exciting move for me and so far it's been super interesting.


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10 Things I'm Grateful For This Christmas

Inbound PR

One more year has flown by. And what a year it has been for all of us with COVID-19 completely changing our personal and professional lives. To me, the crisis has had both positive and negative implications.

The Top Posts on Iliyana's Blog for 2020

Inbound PR

As the new year begins, not only do I reflect on what's happened for me personally and professionally, but also on how this blog has been performing.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How I Started Living a Greener Life - 39 Zero-Waste/Low-Waste Ideas

Inbound PR

This is not going to be one of the typical posts on this blog. I'm not going to cover PR, marketing, customer success or project management. Instead, I'm going to talk about something far more personal - decisions and choices I've made to live a little bit of a greener and less wasteful life.

9 Tips for Customer Success Managers

Inbound PR

Customer Success is a relatively new field, both from an organisational perspective as in a department and also from a career perspective for individuals. I've been working in Customer Success for quite a few years.

Digitisation - The New Normal Post COVID-19

Inbound PR

This is a guest post by my friend and former colleague Sam Hirbod. This year, INBOUND 2020 - HubSpot's yearly inbound conference - moved to an all-digital immersive format featuring exceptional speakers ranging from Sandy Carter, VP of Amazon Web Services to Chrissy Teigen, Bestselling Author.

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How to Achieve More in Less Time - My 3 Key Tips

Inbound PR

I've always believed that you don't need to work harder or longer to achieve more. You simply need to work smarter. But that doesn't often come naturally or easily, especially if you are inexperienced and junior or still new to a role where you want to prove yourself.

The Top Soft Skills of a Project Manager [Project Management Fundamentals]

Inbound PR

A good project manager needs to develop both hard skills and soft skills. While hard skills are all about knowledge and execution according to project management standards (e.g. knowing how to create a project charter, how to do agile etc.)

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

The What, How and Why of Inbound PR [Podcast]

Inbound PR

A few weeks ago, I had the pleasure of joining John from Big Ideas Machine for their podcast called Heroes of B2B PR. It's been a while since I've done a podcast or a presentation on Inbound PR mainly because my career has somewhat moved into a different direction.

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5 Proven Strategies to Generate Leads in SaaS

Inbound PR

This is a guest post by Edyta Kowal. The temptation to deliver as many leads as possible can be very strong on the part of marketing teams. But at the same time damaging. After all, it’s all about inspiring the customer to visit the store and make a purchase, and not just browse around and leave empty-handed without even exchanging a single word with the sales assistant. One marketing buzz term we’ve all been hearing over and over again is optimisation.

The 5 Key Elements of a Successful Content Marketing Strategy

Inbound PR

This is a guest post written by Andriana Moskovska. Over the years, content marketing has proven to be a valuable tool for businesses. It turns out that 88% of marketers use content marketing for their marketing strategies.

5 Key Takeaways for Getting Start-ups Off the Ground

Inbound PR

This is a guest post by Liuda Nebozhak from Crello. Every start-up undergoes some trial and error in its first 1-2 years. Those are probably some of the most difficult and crucial learnings of any new business. There's a ton start-ups need to figure out, including their own PR and marketing. PR especially plays a key role because as a start-up nobody knows you and you need to get the word out about your existence, your products and the new value that you add in the market.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

My Top 5 Working from Home Tips

Inbound PR

With the coronavirus having dramatically shaken our world (although I have my thoughts about this whole thing), many companies are encouraging or even requiring their employees whenever possible to work from home. I've been fortunate enough to have worked for two companies where working from home is a normal part of the company culture (and that my job permits for me to work at home). In fact, I work from home most of time now.

Getting Started with AI for Marketing and PR Agencies

Inbound PR

AI or Artificial Intelligence has definitely become one of the most popular buzzwords in marketing and PR over the last few years. Most marketing and PR pros haven't yet figured out the implications of AI in their jobs and there seems to be this misunderstanding that AI will replace the human. In fact, according to a recent report automation threatens a quarter of marketing and PR jobs. I don't believe this to be true. AI to me is an enabler, just as technology is.

The 5 Project Management Process Groups [Project Management Fundamentals]

Inbound PR

If you start learning to get yourself certified by the Project Management Institute, you'll encounter a very organised approach to the practice. You'll also have to make use of the PMBOK book. One of the first things you'll learn from it is that there are five project management process groups, 10 knowledge areas and 47 processes, each with inputs, outputs, and tools & techniques.

Show Me Your Online Newsroom and I'll Tell You Who You Are

Inbound PR

This is a guest post by my friend Edyta Kowal from Prowly. A newsroom has always been a brand’s window on the world. But the way we’ve been communicating with the world through this tool has changed quite a bit over the years. Today, in the era of oversupply of all sorts of content, which almost everyone creates now, we find it increasingly difficult to be distinct.

Public Relations for Businesses Today

Speaker: Ronn Torossian, Founder and CEO of 5W Public Relations

Ronn Torossian, Founder and CEO of 5W Public Relations, and one of America’s most prolific and well-respected crisis communications professionals will be participating in a Q&A with Public Relations Today to discuss the state of public relations and how it relates to business today.

3 Things Customer Success Managers Need to Be Effective

Inbound PR

When you're trying to introduce Customer Success (or Customer Experience ) in your organisation, you're obviously going to need a team. That team doesn't just consist of leadership people who will set up the vision and plan for the Customer Success organisation but you also need those who will take care of your customers, most often called Customer Success Managers (CSMs) - also called Client Success Managers or Customer Success Executives (CSEs).

Why Traditional PR No Longer Works in an Inbound World

Inbound PR

If you work in marketing and PR, you know there’s been a sea change. The old “push” tactics the industry once relied on no longer work well in the digital age. As a PR professional, journalists and media folks are your consumers and today’s consumers increasingly reject top-down, interruptive messages trying to sell a story. What they accept and crave is relevant content that draws them in, engages them, and helps them write the stories they know their readers want.

Lights, Camera, Action: How Video Can Boost Your Inbound PR Strategy

Inbound PR

This is a guest post by Simon Cliffe from Branch Road. Recently my wife tasked me with booking the family summer holiday. I have a 40-minute train journey into work, so a perfect window for doing research. Typing ‘family summer holiday’ into Google, I was bombarded by zillions of search results recommending holidays from Costa Brava, to Malta, Crete, Mexico and so many more. After five minutes of flicking through the various web pages, I felt overwhelmed and confused.

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How I Started My Career in PR and Where it Got Me

Inbound PR

I started my career in PR. That was a conscious choice, I wanted to do PR. When I was at university doing a BA in International Business in Germany, you could say that I fell in love with Public Relations during a module in Marketing where I got exposed to PR for the first time. That was also the time when social media started to pick up and businesses were trying to figure who owns it and how to do it for their benefit.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

39+ Social Media Statistics & Trends You Need to Know in 2019

Inbound PR

Did you know that people online have an average of 8.5 social media accounts? I definitely have more in terms of registered accounts but I am active on about 10. Last week, I was in a webinar that Paul Sutton invited me to participate in after doing a podcast together on Inbound PR and during our conversation he pointed us to some very good resources from GlobalWebIndex. One of them was the 2019 Social Media Trends Report which I want to review with you today.

17 Learnings from the 2019 Internet Trends Report by Mary Meeker

Inbound PR

Mary Meeker's 2019 Internet Trends report is out. 333 pages full of insights around internet users and usage, e-commerce, advertising, work, education, freemium business models and more. It's pretty detailed and there's so much to learn. I've gone through the whole report and wanted to share some of the things that stood out to me.

How I Stay Inpired

Inbound PR

Over the years, I've been called a machine, a powerhouse, a bulldog, and all of these with a positive connotation thanks to my endless energy and ability to get a lot of things done in a short amount of time. Many people have asked me how I do it and how I continue to do it consistently. I always say I have developed very good time management, organisation and planning skills over the years and use the right tools for me to help me.

Three Challenges with Inbound PR

Inbound PR

Republished with permission from ITPR's blog. Inbound PR has changed the way we deliver campaigns for the better. Whether it’s being able to track and present our results or the way we interact with journalists, we’ve seen a significant uptick in PR results and, more importantly, client happiness!

How and Why Inbound PR Helped You Transform Your PR Agency With Maria Gergova-Bengtsson

Inbound PR

Since the Inbound PR book came out, there have been a number of agencies adopting the practice and creating new Inbound PR services to deliver better value to clients. Inbound PR Agencies

The Difference Between Projects and Operations

Inbound PR

Lots of people confuse projects and operations and oftentimes they consider operations to be an ongoing project. But there's no such thing as an ongoing project. I've had to explain this multiple times and if you work in project management , you'll have to do this a lot too so that you can set expectations on where your work starts and ends.


Journalists Need PR Pros to Adopt Inbound PR

Inbound PR

75% of journalists say less than 25% of the pitches they get are relevant. To me, this is one of the key stats from Cision's 10th annual State of the Media Report that was just published. They surveyed ca. 2,000 journalists from around the world to discover trends around the industry. With the massive spread of fake news and the decreasing trust in the media where half of the population doesn't trust the media, journalism in 2019 seems to be facing quite a few challenges.

How to Run an Effective Project Kick-off Meeting [Project Management Fundamentals]

Inbound PR

We've so far covered quite a few topics around project management - the differences between projects and operations as well as those between projects, programmes and portfolios , the DARCI model for stakeholder engagement. A very, very key thing for any project, is its kick-off or the meeting that gets the project team together to get the project started. Most kick-off meetings are actually not always effective.

How Blogging Got Me to Publish a Book and How You Can Do It Too

Inbound PR

When I was in my first year at university, I fell in love with marketing and communications and specifically, PR. This was unusual as I was doing a BA in International Business and most students with such a degree tend to choose finance or consulting as a career. But authors like Brian Solis and David Meerman Scott helped me make my choice. I decided to follow their footsteps and set myself a goal: One day, I will publish a book about PR with Wiley.

How to Create a Work Breakdown Structure [Project Management Fundamentals]

Inbound PR

Today, we continue with our project management fundamentals series. Project Management

Inbound PR Strategies: 4 Client Stories of Demand Gen

Inbound PR

Republished with permission from Leighton Interactive. I'm a millennial in marketing and a former TV journalist who geeks out over the concept of Inbound Public Relations (PR). Never heard of it? I'm about to blow your mind with simplicity. Here I go: TELL YOUR STORY FIRST. In other words, don't wait for someone else to realize how great you are. Get the word out, and fast.

Inbound PR: The Future of PR & the Most Important Book on the Industry in Years - Required Reading

Inbound PR

Republished book review by Matt Bergman from Amazon. Thanks, Matt!). Iliyana Stareva has written what I’d call, with a considerable degree of confidence, the most important, actionable and forward-looking PR book of the past ten years.

Are Global Businesses Putting Their Customers First? Not Really

Inbound PR

One of the most popular buzzwords nowadays is customer-first or putting your customer at the centre of every business decision and activity. I stand behind it. The Inbound PR methodology preaches this customer or as I call it persona-first thinking and in fact doesn't really work without it. Far too many businesses are still putting their products and services first when it comes to their marketing, sales and communications decisions even though they say they're customer-centric.

Inbound Media Relations: The New Method for Securing Coverage

Inbound PR

This is a guest post by Mike Davies from ITPR. Given that 99% of a PRs job is to understand the media and build relationships with journalists, it might sound a bit strange that the practice of “selling in” a story to a journalist can be so nerve wracking. But this process of pitching stories is often the most daunting task for any new PR exec; and still conjures a few moments of hesitation for the odd seasoned professional.