Expert insights. Personalized for you.
Deirdre Breakenridge
MAY 16, 2022
Have you been watching ‘ The Good Place ‘ with Kristen Bell and Ted Danson? If you haven’t seen this Netflix series, then it’s worth a watch. The show is a comedy that gets you thinking about Heaven and Hell.
Deirdre Breakenridge
MARCH 9, 2022
When I think of some of the greatest ethical leaders (the keyword here is “ethical”), a few immediately come to mind, based on what they’ve done for others.
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Deirdre Breakenridge
MARCH 31, 2022
When I think back to the early days of my PR & Marketing career and learning new skills, I remember how “training” meant college courses and industry association meetings. I was reading books, business publications, trade magazines and newspapers. .
Deirdre Breakenridge
APRIL 6, 2022
Can you name a day, in the past couple of years, when you didn’t have to show up for a video meeting, you didn’t go to YouTube to watch a video, or check out video courses on a learning platform, such as LinkedIn Learning to increase your skills and knowledge? . .
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Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.
Deirdre Breakenridge
FEBRUARY 7, 2022
A situation stands out in my mind from 20 years ago. At my agency, one of our senior leaders had misreported the marketing campaign results in his presentation to the client. When the error was discovered, there were other leaders at the firm who made excuses for him.
Deirdre Breakenridge
JANUARY 18, 2022
A Guest Post By Keke Ellis, American University Grad Student, FEEL Blog Post Winner. Back in 2014, I made a comment on Facebook about the movie Dear White People. I don’t remember the exact comment, but within days an acquaintance made a big fuss over what I had said.
Deirdre Breakenridge
FEBRUARY 1, 2022
A Guest Post By Michael Matheny, MA candidate at American University and FEEL Blog Post Winner. The stark divides between the cultural norms from generation to generation have always been fascinating to me.
Deirdre Breakenridge
DECEMBER 13, 2021
An organization does not have a conscience. However, the people who work at a company do. So, then, who is responsible to communicate and demonstrate ethics and values at your company? Do ethics and values go beyond the HR policymakers?
Deirdre Breakenridge
NOVEMBER 16, 2021
Interviewing with the media has changed over the years. I remember training executives on how to show up with their messages and talking points. However, today the media is different.
In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.
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Deirdre Breakenridge
NOVEMBER 8, 2021
When you decide to advise, partner, collaborate, or join forces with another organization, their brand automatically becomes an extension of your own. You make connections all of the time.
Deirdre Breakenridge
JANUARY 6, 2020
When I teamed up with Professor Jennie Donohue last year, we wanted to create an assignment for her UMASS at Amherst Intro to PR class that was an opportunity for students to create content based on what they learned during the semester.
Deirdre Breakenridge
JANUARY 13, 2020
It’s time to unveil our 2nd PR Expanded video contest winner. A big congratulations goes to Nicole Morin, a UMASS at Amherst student, for creating her video on “Why PR Professionals Should Practice Strategic Communications.”
Deirdre Breakenridge
APRIL 30, 2020
Here’s another 555 or what I’m calling your “411” on advice, guidance, and tips to actively listen as all of us navigate a “new” normal in our professional lives.
When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.
Deirdre Breakenridge
MAY 13, 2019
A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker. Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Today, because of the sheer online data volume, this approach is no longer sustainable: in the next ten minutes, there will have been over 3 million new tweets posted online, along with hundreds of thousands of Tumblr articles, Instagram posts, YouTube videos and much more.
Deirdre Breakenridge
MARCH 9, 2020
Are you confused about the public relations job search? Would you like to learn more about finding and landing an entry-level position in the PR industry?
Deirdre Breakenridge
MARCH 13, 2020
We are in uncertain times. Your customers, employees, partners, the media and other important constituents are looking to you for helpful information. Unfortunately, a lot of the communication shared in uncertain times ends up confusing and frustrating these groups even more.
Deirdre Breakenridge
MARCH 27, 2019
A Guest Post By Priya Doshi, Professorial Lecturer, American University. Winter is almost here! Okay I know it’s officially spring now, but for fans like me of the hugely popular HBO series “Game of Thrones” (GoT), winter will arrive on April 14 when the show debuts its final season. For all the anticipation of shocking storylines and complex character clashes, I’m also avidly awaiting the lessons the show offers on strategic communication.
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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
Deirdre Breakenridge
NOVEMBER 9, 2018
A Guest Post by Jessica McClanahan, Graduate Student, American University, PR Expanded Blog Contest Winner. Whether it’s a podcast, presentation, press conference, event, radio or television interview; vocal abilities matter in PR – though not many of us were born with a sonorous NPR-ready sound. Even if you can’t change your voice, you can always improve your technique. You can also ensure your audio tools don’t just amplify your voice but also work to amplify your image. #1
Deirdre Breakenridge
NOVEMBER 27, 2018
A Guest Post By Ken Jacobs, ACC, CPC, ELI-MP is the principal of Jacobs Consulting & Executive Coaching. I’ve often said that leadership involves two choices: Your choice to be a leader, not a practitioner, not a manager, and not just a senior vice president, but to build trust with, motivate, and inspire one’s followers. And your followers’ choice to follow you…or not. Even if your name is on their paycheck, they still have a choice.
Deirdre Breakenridge
JANUARY 27, 2020
A Guest Post By: Director Ashley Maria & Producer Lea-Ann W. Berst, Pioneers in Skirts. It was the summer of 2015, and filming of this very important impact documentary was going as planned.
Deirdre Breakenridge
DECEMBER 29, 2021
Each semester, I visit different university and college classrooms (virtually) to share the research behind the FEEL model and the FEEL First online test.
The I-5 High Occupancy Vehicle Improvement Project upgraded a 3-mile segment of the I-5 traversing Santa Ana and Orange, CA. Hill developed a public awareness and community outreach plan in collaboration with key stakeholders, organizations, communities,
Deirdre Breakenridge
OCTOBER 31, 2019
A Guest Post By Emma MacKenzie, American University Graduate Student & PR Expanded Blog Contest Winner. High-quality images are key to most marketing and communications campaigns, but it can be expensive to hire photographers. How can a small organization with limited resources produce quality images? This was a question I had to answer at a very small nonprofit in rural Uganda where the annual operating budget for my department was about $10,000.00.
Deirdre Breakenridge
MARCH 18, 2019
Don’t let the name fool you. Five Reasons Micro Influencers Can Be More Impactful For Your Brand. Social media marketing tactics seem to be taking over. In order to reach a large, targeted audience, brands are turning towards various platforms to increase brand awareness, exposure, and Return on Investment (ROI), often through social media influencers.
Deirdre Breakenridge
OCTOBER 23, 2018
A Guest Post by Marissa Zuckerman, American University Graduate Student, PR Expanded Blog Contest Winner. As a science major turned public relations professional, I was groomed into believing that scientists are “bad” communicators. Through my work in science communication at Cornell University , I learned that this couldn’t be further from the truth.
Deirdre Breakenridge
MAY 20, 2019
A Guest Post By Priya Lothe Doshi, Professorial Lecturer, American University. NOTE : Spoiler alert for anyone who is not up-to-date with GoT Season 8! As HBO’s blockbuster drama “Game of Thrones,” came to end this weekend after nearly a decade of pop culture dominance, it raised many burning questions (no pun intended) But the biggest of these was how Daenerys Targaryen (Dany), champion of the underdog and feminist hero, might have avoided her own tragic downfall.
Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive
Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.
Deirdre Breakenridge
APRIL 5, 2020
Here’s the 2nd video in my “555” series to help 5 professionals incorporate FEEL into their communication, lift up 5 professionals who share excellent resources and to offer my 5 tips for working remotely in challenging times.
Deirdre Breakenridge
OCTOBER 21, 2019
A Guest Post By Brittani Riddle, Graduate Student, American University & PR Expanded Blog Contest Winner. By now I’m sure you’ve seen the hit series This Is Us , the one-hour drama known for its heartfelt storylines, family-friendly themes, and of course, “The Big 3” Kate, Kevin, and Randall. And I promise, there will be no Season 4 spoilers in this post!) The show has become a pop-culture juggernaut since its debut in 2016, winning the hearts of both Hollywood and millions of viewers.
Deirdre Breakenridge
MARCH 24, 2020
As more news and information is shared about the Coronavirus pandemic, the public is bombarded with messages and the volume of noise increases. Yes, these are uncertain times and communication can either help or it can be confusing. You have to choose wisely how you communicate and interact with the people and the communities around you.
Deirdre Breakenridge
SEPTEMBER 12, 2018
Guest Post By Kirk Hazlett, APR, Fellow PRSA, Adjunct Professor, University of Tampa (FL). I know that ethics is “taught” in various forms in most colleges and universities, but I have serious concerns as to whether or not the “real world” is included in the process. I’ve seen a lot of theory bandied about, and a lot of historical background. But how much “this is why ethical behavior is crucial to the success of your client or employer” reality is included, I’m not sure.
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PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.
Deirdre Breakenridge
JANUARY 2, 2020
Happy 2020, friends! Here’s to a year that’s filled with happiness, good health, and prosperity. When I look back at 2019, I realize it was an intense year for so many reasons. Every week was one of reflection and new insights with a 52+ week millennial research project.
Deirdre Breakenridge
OCTOBER 29, 2018
A Guest Post By Elissa B. Edmunds, G raduate Student, American University, PR Expanded Blog Contest Winner. How do companies lose valuable customers? By failing to represent them. Credit: DDS Magazine www.ddsmagazine.com. Last year, Shea Moisture released an advertisement for a campaign called “Break Free from Hair Hate” that was meant to be empowering and uplifting.
Deirdre Breakenridge
APRIL 15, 2019
A Guest Post by Sean O’Neal, President, Onclusive. We have all observed the dramatic trends in the world of publishing. Compared to ten years ago there is now a seemingly infinite number of blogs, influencers, and niche content sites. And there are thousands of new publications appearing every single day.
Deirdre Breakenridge
NOVEMBER 3, 2016
If you are a student looking to make a successful transition to the workplace, this month’s #PRStudChat is for you. Learn how to best prepare yourself to become the PR pro you hope to be! Do you feel overwhelmed by the prospect of having to look for a job after graduation? Are you looking for connections in your field, but don’t know where to start? Are you trying to find ways to develop your professional portfolio and personal brand while still in school?
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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
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