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How to Write a Press Release That Converts

Cision

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a press release can do so much more than simply tell someone about your company.

How to Create a Content Strategy That Enhances Your Earned Media Efforts

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While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy.

6 Simple Ways to Create Better PR Pitches

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Brands can improve their PR pitching with a variety of tools and changes in approach. A good media relations campaign involves reaching out to those who are already inundated with a variety of pitches in their inboxes, making it essential for your campaign to stand out and be easily digestible.

How Journalists Say PR Can Fight Fake News

Cision

Fake news. An extraordinary recent addition to the American lexicon frequently heard in the news and speeches. Although sometimes applied pejoratively, the validity of news shared on social media is a concern for nearly everyone.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Are You Accurately Measuring the ROI of Your PR Strategy?

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Many startups and small companies put so much focus on gaining traction and improving their reach that they don’t realize success is more than just a numbers game. Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned.

6 Simple Rules for Email Pitches

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You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea.

How to Strengthen Returns from Micro-Influencers

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In a recent interview , an anonymous marketing executive claimed micro-influencers are the biggest scam in marketing, made up of tiny influencers who will do anything for a kickback.

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Why Social Shares Are Key to Pitching Media

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The mantra in the newsroom used to be, “If it bleeds, it leads.” ” Today’s new buzz phrase is, “If it’s shareable, it’s airable.” ” Social media is becoming a dictating force in all aspects of marketing and PR.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How to Turn Your Brand Crisis into PR Success with Ease

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Social media offers unique marketing and PR opportunities. However, it also comes with a distinct drawback. As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason.

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4 PR Trends for 2017

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When tech expert Katie Linendoll dishes on her favorite trends in technology, people pay attention. Among her top favorites is “not-com” domain extensions. These are the hundreds of new options to the right of the dot in a website URL. Yep, hundreds.

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How the Associated Press Fights Fake News on Facebook…and Everywhere Else

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Information is everywhere. How is the average news consumer supposed to separate fact from fiction? That’s where the Associated Press steps in.

The Top 50 Baseball Influencers

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Baseball fans everywhere will be tuning in tonight to witness the culmination of one of the most exciting – and emotional – championships in sports history. The Chicago Cubs. The Cleveland Indians. Game 7 of the World Series.

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5 Ways to Reimagine the Press Release

Cision

You probably send out press releases when you have to – “checking the box” for corporate disclosure or crisis management. But there are lots of reasons your company wants to get its story out.

5 Brand Elements to Evaluate When Refreshing Your Corporate Image

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Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. But you should never refresh your corporate image just for the sake of doing so without careful research.

How To Create a Simple Facebook Messenger Bot

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Facebook Messenger bots (chatbots) are a controversial feature that was added to the standalone Messenger service earlier this year.

How to Lead the Rebrand of a Global Company

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One of the roles of a good leader of a multinational company is to help build and maintain a global brand, as well as unify company culture. It’s no easy task — trust me.

What Challenges Do Comms Professionals Face Going into 2018?

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With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. But along with those plans are some obstacles to overcome.

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The Trump-Clinton Enthusiasm Gap is Real

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Cision is politically unaffiliated and does not endorse any political parties, platforms, campaigns or candidates. Regardless of the content or themes presented by both candidates, there is a substantial gap in enthusiasm on social media in favor of Donald Trump.

Leverage Your Brand’s Poker Face Into a Competitive Edge

Cision

While many people get their business experience around a conference table, I learned a few key lessons at the poker table that no class or meeting could ever have provided. Everyone who sits at a poker table puts on a poker face.

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Welcome to the Future of Earned Media Communications

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It wouldn’t quite be accurate for me to write that “earned media is back,” because to many communicators, it never actually left. In fact, 81 percent of marketers view earned media as more than or equally effective as paid media.

How the Women of Game of Thrones Can Inspire Your Content Strategy

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[Note: This blog post contains spoilers for Game of Thrones S7, including E4, “The Spoils of War.” ” Continue reading at your own peril if you’re not that far!]. Game of Thrones embraces powerful leading ladies.

How To Use Hashtags More Effectively in 2016

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Every day I text my wife hashtags. She thinks it’s kind of stupid and she’s right (#superfluous), but it’s always funny to me because it demonstrates how little thought goes into using them.

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How the PESO Model Changes PR’s Conversation

Cision

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans.

PRSA 2016 International Conference: Be Aggressive, Be Audacious, Be Bold

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The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some.

How To Monitor Social Media Like a Boss

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Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution.

Twitter Engagement Actually Translates into Votes

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If you are running for office and no one is tweeting about it, you are likely going to lose your election. At least, that’s what last night’s election has shown. Cision has monitored the U.S.

Jay Baer Asks: What Are The 3 Biggest Problems With Influencer Marketing?

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In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author discusses important questions facing the communications industry. In this video, Baer talks about how influencer marketing is a powerful strategy that can easily go wrong.

How to Influence People Effectively With Social Media

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Influence and influencers are frequent topics of discussion for marketers and communication professionals.

How To Create Awesome Content with Instagram’s New “Collections”

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Instagram recently announced a new feature informally named “collections” that allows users to aggregate ten photos or videos into one post. In the Instagram app, the post appears as a swipeable gallery effectively linking sets of related photos and videos for easy consumption.

Do These Mistakes Keep You From A Bigger Social Media Budget?

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There is one very obvious reason why social media and influencer marketing do not make up the majority of a brand’s communications or advertising budget. I’ll get to that. But first, let’s bust some myths.

Behind the Headlines with Eliot Harrison

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Eliot Harrison first joined MCS Healthcare Public Relations in 2005.

Top 10 U.S. Travel Bloggers on Twitter

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This week we take a look at the Top 10 U.S. Travel Bloggers on Twitter, ranked by number of mentions of “Travel” as a keyword. The list was pulled using Cision’s media database on March 20, 2017 and may change over time. 1. Kirsten Maxwell , Kids Are A Trip.

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How to Create Fascinating Content with Instagram Stories

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Origin might not matter as much as which app executes best. – Josh Constine, comparing Instagram Stories and Snapchat for TechCrunch. A few months ago Instagram released its new feature, “Instagram Stories.”

10 Types of Content That Drive Demand & Boost Engagement

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Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. I mean, yes, hiring a new chief operating officer is newsworthy, and it warrants a press release. But let’s be real — it’s not sexy.

Behind the Headlines With Nathan Friedman

Cision

The world of PR is constantly changing. Is your brand prepared to adapt? Nathan Friedman, general manager of Citizen Relations, says brands need to constantly be on the lookout for new opportunities for innovation.

Personal Versus Private in PR and Social Media

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As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public.

Advertising is Dead—Exploring the Future of Paid, Owned and Earned Media

Cision

If advertising as we know it is truly dead, what’s next for paid, earned & owned media? This week for the Cision World Tour NYC, we crowded into a packed house full of orange seats to hear from some of the top media industry influencers the Big Apple had to offer.

Why Small Businesses Need a Media Database

Cision

First off, what constitutes a small business? According to this handy chart (page 32), the Small Business Administration considers those in the PR industry to be a small business if they earn an annual revenue of $15M or less.