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How to Spearhead The Convergence of PR And Marketing

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Over the past decade, the lines between PR and marketing have blurred. PR professionals aim to create more content and drive visibility beyond earned media, and marketers place more of an emphasis on earned and influencer coverage.

How to Write High-Quality Press Release Content

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Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a press release can do so much more than simply tell someone about your company.

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10 Types of Content That Drive Demand & Boost Engagement

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Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. I mean, yes, hiring a new chief operating officer is newsworthy, and it warrants a press release. But let’s be real — it’s not sexy.

What Content Discovery Means for Search and How to Fuel Its Growth

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The internet has changed the way we discover and consume information. Think about the year 2000 — you put a keyword in the search bar and websites with the highest keyword concentration were the ones that appeared on top.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Art and Science: The Three Pillars of Storytelling Mapped to Data

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People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career?

Why Employee Opinions Are Their Own…& a Reflection Of Your Brand

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This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. A brand is made up of the people who represent it.

Social Media and PR – Go Together Like Peanut Butter & Jelly

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Some people like just peanut butter on their sandwich and some people like just jelly; but when you put them together, that’s where the magic happens. It’s the same thing with social media and PR.

Bringing PR Measurement Into the Digital Era

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Justifying PR efforts with quantitative metrics and business value has always been a challenge. As Cision® CEO, Kevin Akeroyd, said in an interview earlier this year, “PR still deals in PR vanity metrics, whereas paid and owned show up with hard numbers, hard conversion rates and hard revenue impact.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

7 Examples of Successful Press Release Boilerplates

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Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” But when it comes to a press release, the company boilerplate is nothing to dismiss.

4 PR Trends for 2017

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When tech expert Katie Linendoll dishes on her favorite trends in technology, people pay attention. Among her top favorites is “not-com” domain extensions. These are the hundreds of new options to the right of the dot in a website URL. Yep, hundreds.

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How to Boost Your Reputation on Google

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When you are heading to a meeting or have a call with a potential client or customer, what’s the first thing you do? You Google them. Guess what happens when someone is going to meet you? They Google you. But, did you know that what people see when they Google you is within your control?

10 Pro Tips for Instagram

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“In an effort to cut through the noise that will come with Instagram’s new advertising push, brands need to adopt a more strategic approach to their investment in social media.

How to Use Google Docs with WordPress, and Why It’s Awesome

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Automattic (the creators of WordPress) recently released a Google Docs add-on aptly named, WordPress.com for Google Docs. It’s a pretty simple add-on that allows you to draft and publish posts from Google Docs directly to your WordPress site.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

4 Ways to Identify the Right Influencers

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Audiences trust influencers 92% more than brands. With such low trust in your brand, your owned channels may be losing traction. How can you ramp up your reputation and gain the same credibility as the influencers your audience trusts? Get those same influencers on your side.

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5 New Social Media Tools That You Should Know About

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If there is one thing that is constant about social media platforms (besides their URLs), it is that they change fast. There are some recently released social media tools that communication and marketing professionals may find very helpful…or at least find good to know about.

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5 Ways to Reimagine the Press Release

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You probably send out press releases when you have to – “checking the box” for corporate disclosure or crisis management. But there are lots of reasons your company wants to get its story out.

6 Simple Ways to Create Better PR Pitches

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Brands can improve their PR pitching with a variety of tools and changes in approach. A good media relations campaign involves reaching out to those who are already inundated with a variety of pitches in their inboxes, making it essential for your campaign to stand out and be easily digestible.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Top 50 PR, Marketing & Social Media Podcasters to Follow

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Digital multimedia has evolved yet again. We’ve recently observed the explosion in popularity of podcasting, especially among business influencers and their audiences.

10 Knock-Their-Socks-Off Press Release Headline Writing Tips

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Editor’s Note: This post was updated on August, 28, 2017. When it comes to getting more people to read your press release, nothing does the job better than a well-written headline. After all, it’s the first thing people see, and if it sucks, they won’t click it to read your release.

6 Simple Rules for Email Pitches

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You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea.

How Journalists Feel About PR Pros

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Journalists get frustrated with PR Professionals. You see it in blog posts and on social media — journalists frustrated with generic, relevant pages and irrelevant material.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

Five Tips to Differentiating Your Brand

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Brand differentiation is becoming increasingly difficult as more and more brands hit the market. Knowing how to promote a brand in a way that sets them apart in their market space, speaks to consumers and helps them succeed is my focus as the owner of Strong Marketing.

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How to Turn Your Brand Crisis into PR Success with Ease

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Social media offers unique marketing and PR opportunities. However, it also comes with a distinct drawback. As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason.

Why Small Businesses Need a Media Database

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First off, what constitutes a small business? According to this handy chart (page 32), the Small Business Administration considers those in the PR industry to be a small business if they earn an annual revenue of $15M or less.

PR Attribution Has No Silver Bullet

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Werewolves, vampires, ghosts and goblins all have one thing in common — they are fantasies and when brought into the light of day most of them will turn to dust.

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What You Need to Know About LinkedIn’s New Changes

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LinkedIn recently announced significant changes to its desktop and its search functions.

Why Companies Should Be Training All Employees to Use Social Media

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Oh yeah, one of my friends on LinkedIn works for that company, maybe I could…. My friend mentioned this company that…. A guy I know posted this article about….

5 Things Everyone Should Know About Pinterest

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If you’re a parent, you probably recognize Pinterest as the place where overachieving parents go to make the rest of us feel inadequate. But beyond that you may not have considered the special aspects of the network that differentiate it from other social platforms.

4 Tips to Create PR Campaigns that Stand Above Competitors

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Capturing consumer attention has become increasingly difficult in a cluttered and ever-expanding ad space.

10 Research-Based Tips for Writing Better Content

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The intention of this piece was to share with you the three most important words that you can use in your communications. Or the ten most important. Or the 135 most important words to use. The fact is, there is little evidence that one piece of advice is anymore valid or useful than another.

PR 101: How to Pitch Fashion Bloggers

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It is no secret that fashion blogs have become lucrative real estate for PR professionals.

How to Leverage Emotions to Boost Digital PR

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Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. People have started to react much more strongly to different types of information.

10 Ways to Improve Your Social Media Small Talk

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When you and I meet for the first time, we’re probably not going to talk about politics, religion or anything remotely controversial. We will probably make “small talk” that may gradually transition into a more meaningful conversation.

Why Facebook & Google Can’t Afford to Legitimize Fake News Sources

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The concept of “fake news” is anything but novel. In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines.

Measuring the Value of Earned Media

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Outsell, a leading research and advisory firm, conducted independent research to determine how marketer’s attitudes about different media types have changed. They also set out to answer key questions marketers have about earned media. These questions include: Is earned media effective?