Cision

Best Practices for Brand Communications in Times of Uncertainty

Cision

We at Cision want to help you be a trusted source of information for your industry in times of uncertainty, so we've put together a guide to help. Best Practices

5 Problems Brands Come to you to Solve: Customer Complaints

Cision

Brands come to PR and comms professionals to help with any number of issues they don't have the expertise or bandwidth to tackle on their own. The first in this series covers customer complaints. Best Practices

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COVID-19 Comms: Lead with Empathy

Cision

For the second in our webinar series, we brought in a new panel of PR experts to discuss COVID-19 comms best practices, including how to "read the room" and, most importantly, to lead with empathy. Best Practices

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What’s on the mind of PR pros right now

Cision

Our PR Manager's takeaways from a recent webinar hosted by PR Couture, a resource and blog for PR and marketing professionals. Best Practices

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Do’s and Don’ts on Webinars with Falcon.io

Cision

In the time of COVID-19, more events than ever before are being hosted virtually. Our friends at Falcon.io share how to make the best of a webinar instead of a live event. Best Practices

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PR and the International Crisis: 3 Lessons from the Smolensk Crash

Cision

What happens when two countries in an international crisis present to the world two drastically different versions of the same event placing blame on one another? crisis communication

Tips for Promoting Your Blog Content Across Social Media Platforms

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The same content may not resonate with audiences on different social media platforms. So what works for each one? Media Blog

How to Ensure your COVID-19 Press Release Gets Published

Cision

Crafting a COVID-19 related press release? Be sure it falls within PR Newswire's guidelines for publishing first. press release

How to Boost your D.I.Y. PR Campaign

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How to Boost your D.I.Y. PR Campaign. Best Practices

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

5 Problems Brands Come to you to Solve: Influencer marketing

Cision

What PR and comms pros need to know to help a brand they're working with find the right influencer— if an influencer is actually what they need for a project or campaign in the first place. influencer marketing

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Podcasts: Coming soon to a PR strategy near you?

Cision

You can now monitor thousands of podcasts for mentions of your brand, products and competitors, right alongside the rest of your earned and social media monitoring. Product News

A Digital Marketer Gives 5 SEO Tips for PR Pros

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Make your SEO shine with these 5 tips for PR pros. Best Practices

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The Social Media Influencers you Love to Hate

Cision

Influence is more than influencers, but influencers are still a big part of brands' strategies. We unpack this relationship in Cision's first comic, done in partnership with our own Erik Reichenbach. influencer marketing

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Takeaways from the 2020 PRNEWS Crisis and Measurement Summit

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The Cision team's key takeaways from the 2020 PRNEWS Crisis and Measurement Summit. Best Practices

Reinventing the Press Release for a New Decade

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Embracing change doesn’t have to mean abandoning everything that works in the past; it just means finding new and better ways to make those techniques work for you. press release

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5 Problems Brands Come to you to Solve: Should my brand take a stand?

Cision

Consumers increasingly want to buy from brands they feel reflect their personal values, and that can be tricky for brands who have to decide what they should take a public stand on and when. Best Practices

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UK Media Moves including The Sun Online, The Times, the Financial Times and more

Cision

The FT appoints Sam Agini as Sports Business Reporter, Emanuele Midolo is now a Property Reporter for The Times and Henry Holloway joins The Sun Online as Senior Foreign News Reporter. Media Blog

COVID-19 Impacts on the Media: Canceled Events, Journalists Working from Home, More

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The COVID-19 pandemic is impacting media events, jobs, and revenues. Here's a recap of some of the effects coronavirus is having on journalists. Media Blog

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Media Moves at Business Insider & Associated Press, Tampa Bay Business Journal Hires a Money Reporter

Cision

Susie Blann is promoted at the Associated Press, Rachel Greenspan joins Insider and much more. Media Blog

Covid-19 Comms: Best Practices Webinar Takeaways

Cision

Tips on how brands can navigate the pandemic and best practices for crisis comms. webinar

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A Step-by-Step Approach for Communicators to Measure in 2020

Cision

While it’s too late to shape last year’s results, we can still study 2019 and apply lessons learned to improve our business operations in 2020. The year is still new, after all. Executive Insights

How Non-Profit Organizations Can Improve Their PR Efforts

Cision

Five non-profit organizations give us concrete and clever tips on how to tackle their communications strategies by making the best use of their monitoring and measurement tools. Best Practices

5 Problems Brands Come to you to Solve: Crisis Comms

Cision

Nobody wants to be in charge when a crisis communication situation hits, but with the right plan in place, it can be a learning experience. crisis communication

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Breaking Bad News: 5 Tips for Preparing and Writing Your Press Release

Cision

Breaking bad news basically a PR rite-of-passage— everyone goes through it. It’s how you handle it that’ll set your company apart. Crisis Management

Key Takeaways from Earned Media Rising Exchange San Francisco

Cision

Along with our friends at PRWeek, we’re hosting a series of events called Earned Media Rising Exchange in cities around the globe. See what was covered in SF, and which events are coming up next! Best Practices

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Key takeaways from London’s Earned Media Rising Exchange

Cision

In partnership with PRWeek, we hosted a series of events in cities around the world to discuss 2020 trends in the media and PR. Earned Media

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7 Tips We Love for Writing a Press Release That Gets Noticed

Cision

Writing a press release can seem deceptively simple. It’s short and can come off as formulaic, but that’s what can make it challenging to write. Focus on making it relevant, newsworthy and concise. Best Practices

Media Moves at The Pink Sheet & Fortune, Fox Chicago Hires Morning News Anchor

Cision

Sarah Karlin-Smith re-joins The Pink Sheet, Lucinda Shen promoted at Fortune, and more. Media Blog

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The 3 Most Important UGC Marketing Trends to Keep an Eye On

Cision

Instead of testing the waters of UGC simply because it’s popular, see how you can use it to benefit both the customer and the company. Best Practices

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Don’t forget the T in LGBT

Cision

It’s LGBT History Month in the UK and here at Cision, we've been celebrating diversity, inclusion, and equality.

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Reputational Risk: When Should you Implement your Crisis Strategy?

Cision

We all have a crisis strategy in place, but how do we know when the right time is to activate it? This piece lays out the perfect tools to help prepare you to recognize when it's time. Crisis Management

Relating to Media Professionals: Key Takeaways from PR News Media Relations

Cision

Most of the time when pitches are being sent, they aren’t sticking to the heart of the press release. Don’t lose sight of why you’re pitching in the first place. Best Practices

Dispel These Nine Measurement Myths in 2020 En Route to Success

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Leave these measurement myths in 2019 to succeed in 2020. PR Measurement

UK Media Moves including Hearst, Channel 4, STYLIST and more!

Cision

Louisa Compton is appointed Channel 4's Head of News and Current Affairs and Sport, STYLIST updates 'Strong Women' team, and Hearst appoints Zoe Galloway as Content Manager. Media Blog

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Media Moves at Bloomberg News & The Wall Street Journal, Callaway Climate Insights Debuts Website.

Cision

Jason Grotto joins Bloomberg News, David Callaway debuts new website, and more. Media Blog

Media Moves at Portland Press Herald & Los Angeles Business Journal, Industry Dive Hires Several Journalists

Cision

Craig Anderson promoted at Portland Press Herald, Josh Schimmels rejoins the Los Angeles Business Journal, and more. Media Blog

How Companies can Improve Veteran Relations, from a Veteran

Cision

Businesses have to make a conscious effort to include veterans in their diversity initiatives. Here are five tips on how to do just that, from a veteran. Cision