Cision

Bringing PR Measurement Into the Digital Era

Cision

Justifying PR efforts with quantitative metrics and business value has always been a challenge. As Cision® CEO, Kevin Akeroyd, said in an interview earlier this year, “PR still deals in PR vanity metrics, whereas paid and owned show up with hard numbers, hard conversion rates and hard revenue impact.

How to Write High-Quality Press Release Content

Cision

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a press release can do so much more than simply tell someone about your company.

Trending Sources

Why Social Shares Are Key to Pitching Media

Cision

The mantra in the newsroom used to be, “If it bleeds, it leads.” ” Today’s new buzz phrase is, “If it’s shareable, it’s airable.” ” Social media is becoming a dictating force in all aspects of marketing and PR.

What Content Discovery Means for Search and How to Fuel Its Growth

Cision

The internet has changed the way we discover and consume information. Think about the year 2000 — you put a keyword in the search bar and websites with the highest keyword concentration were the ones that appeared on top.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Why Employee Opinions Are Their Own…& a Reflection Of Your Brand

Cision

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. A brand is made up of the people who represent it.

How Journalists Feel About PR Pros

Cision

Journalists get frustrated with PR Professionals. You see it in blog posts and on social media — journalists frustrated with generic, relevant pages and irrelevant material.

6 Simple Rules for Email Pitches

Cision

You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea.

Social Media and PR – Go Together Like Peanut Butter & Jelly

Cision

Some people like just peanut butter on their sandwich and some people like just jelly; but when you put them together, that’s where the magic happens. It’s the same thing with social media and PR.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

5 Ways to Reimagine the Press Release

Cision

You probably send out press releases when you have to – “checking the box” for corporate disclosure or crisis management. But there are lots of reasons your company wants to get its story out.

Content Distribution Best Practices: 3 Strategies You Should Update

Cision

Although best practices are ideal strategies, they aren’t static. . In fact, revisiting methods and updating them accordingly is the preferred way to remain effective in an ever-changing industry. . Let’s examine three ways of distributing content and how to get them up to date.

How to Use Social Media to Find PR-friendly Journalists

Cision

Cision recently published the 2017 Global Social Journalism Study , which introduced a spectrum of Social Archetypes for journalists. These archetypes group journalists by their common behaviors and beliefs about social media.

10 Knock-Their-Socks-Off Press Release Headline Writing Tips

Cision

Editor’s Note: This post was updated on August, 28, 2017. When it comes to getting more people to read your press release, nothing does the job better than a well-written headline. After all, it’s the first thing people see, and if it sucks, they won’t click it to read your release.

Jay Baer Asks [VIDEO]: Is Journalism About Building an Audience or Building a Community?

Cision

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

How to Boost Your Reputation on Google

Cision

When you are heading to a meeting or have a call with a potential client or customer, what’s the first thing you do? You Google them. Guess what happens when someone is going to meet you? They Google you. But, did you know that what people see when they Google you is within your control?

Measuring the Value of Earned Media

Cision

Outsell, a leading research and advisory firm, conducted independent research to determine how marketer’s attitudes about different media types have changed. They also set out to answer key questions marketers have about earned media. These questions include: Is earned media effective?

Jay Baer Asks: Is Social Media And Journalism Linked?

Cision

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views.

How to Use Google Docs with WordPress, and Why It’s Awesome

Cision

Automattic (the creators of WordPress) recently released a Google Docs add-on aptly named, WordPress.com for Google Docs. It’s a pretty simple add-on that allows you to draft and publish posts from Google Docs directly to your WordPress site.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

How to Overcome 7 Top Content Marketing Challenges

Cision

Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months.

4 PR Trends for 2017

Cision

When tech expert Katie Linendoll dishes on her favorite trends in technology, people pay attention. Among her top favorites is “not-com” domain extensions. These are the hundreds of new options to the right of the dot in a website URL. Yep, hundreds.

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PR 101: How to Pitch Fashion Bloggers

Cision

It is no secret that fashion blogs have become lucrative real estate for PR professionals.

How to Leverage Emotions to Boost Digital PR

Cision

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. People have started to react much more strongly to different types of information.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

4 Ways to Identify the Right Influencers

Cision

Audiences trust influencers 92% more than brands. With such low trust in your brand, your owned channels may be losing traction. How can you ramp up your reputation and gain the same credibility as the influencers your audience trusts? Get those same influencers on your side.

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Your Marketing Department Needs More Collaboration

Cision

As the digital realm expands and becomes increasingly complex, many modern-day marketing departments are dividing themselves into multiple specialized teams. CMOs believe this is the best way to remain nimble and on the cutting edge of the latest techniques and tactics — and they’re correct.

10 Pro Tips for Instagram

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“In an effort to cut through the noise that will come with Instagram’s new advertising push, brands need to adopt a more strategic approach to their investment in social media.

5 New Social Media Tools That You Should Know About

Cision

If there is one thing that is constant about social media platforms (besides their URLs), it is that they change fast. There are some recently released social media tools that communication and marketing professionals may find very helpful…or at least find good to know about.

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5 Reasons Why Communications Internships Are Extremely Beneficial

Cision

As a freshman marketing major in college, finding an internship was not easy. With little experience and only core classes completed, I was on the lower end of recruiters’ selections. Most of my friends were taking summer jobs like working as a lifeguard, nanny, or bussing tables.

How Journalists Say PR Can Fight Fake News

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Fake news. An extraordinary recent addition to the American lexicon frequently heard in the news and speeches. Although sometimes applied pejoratively, the validity of news shared on social media is a concern for nearly everyone.

How to Plan for the Success of Your Earned Media Strategy

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With nearly 91 percent of people saying advertisements are more intrusive today than they were two years ago, earned media or word-of-mouth approach provides an excellent opportunity to improve conversion rates and generate sales.

Jay Baer Asks [VIDEO]: Is Fake News Really a Thing?

Cision

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views.

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Understanding Paid vs. Earned Influencer Relationships

Cision

While we’ve learned about the differences between paid, owned, and earned media , there’s a new frontier coming to light. Actually, it’s not really “new,” but I’m excited to say that brands are finally starting to get it right: Influencer relationships.

Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

Digital multimedia has evolved yet again. We’ve recently observed the explosion in popularity of podcasting, especially among business influencers and their audiences.

What You Need to Know About LinkedIn’s New Changes

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LinkedIn recently announced significant changes to its desktop and its search functions.

How Successful Journalists Use Social Media

Cision

An important aspect of the PR and marketing professions is to understand the behavior and interests of stakeholders and publics that we serve. The recently released Cision 2017 Global Social Journalism Study takes a deep dive into how journalists approach and use social media.

4 Tips to Create PR Campaigns that Stand Above Competitors

Cision

Capturing consumer attention has become increasingly difficult in a cluttered and ever-expanding ad space.

5 Things Everyone Should Know About Pinterest

Cision

If you’re a parent, you probably recognize Pinterest as the place where overachieving parents go to make the rest of us feel inadequate. But beyond that you may not have considered the special aspects of the network that differentiate it from other social platforms.