Cision

Resources for Increasing Diversity and Inclusion in your Communications

Cision

Resources to help PR and communications professionals increase the diversity in their communications. Comms Best Practices

Making the PR-to-Sales Connection: What’s Next in the ROI Equation?

Cision

How and to what degree does PR generate sales? Our Chief Insights Officer dives into this elusive PR question. Comms Best Practices

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282

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CEOs Must Choose between Something and Nothing

Cision

Whether an organization opts for action or inaction on any given societal issue, corporate leaders and spokespeople should know how to communicate the choices it makes. Comms Best Practices

Managing Your Communications Plan During a Crisis

Cision

If 2020 has taught us anything, it’s to expect the unexpected. We at Cision put together a checklist for Managing Your Communications Plan During a Crisis to help during these wholly unique times. Comms Best Practices

Crisis 249

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Take 5 with Scott Peacock

Cision

Welcome to Take 5 with Cision— it's five quick questions on PR, the state of the industry, and how it interconnects with everything else, all with the brightest minds around. Best Practices

The Next Normal: A Conversation with McDonald’s VP of U.S. Communications

Cision

Key takeaways from our PR Manager Rebecca Dersh's conversation with McDonald's VP of U.S. Communications, David Tovar. Comms Best Practices

I Asked the Internet what ‘Good Content’ Looks Like

Cision

Our best advice for building better content across the board. Comms Best Practices

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190

How PR and Marketing can Work Better Together

Cision

Advice from a panel of expert communicators on how to get PR and marketing working better together for improved results across any organization. Comms Best Practices

How To 286

Take 5 Live with Julie Carl

Cision

Key takeaways from our Take 5 Live conversation with Julie Carl, Senior Editor of the Toronto Star. Comms Best Practices

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229

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Exploring Virtual Events: 6 Benefits of Going Virtual

Cision

Worried about taking your event virtual? 6 benefits that you might not have considered. Comms Best Practices

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273

40 Newsworthy Reasons to Write a Press Release

Cision

Not sure where to start with an idea for a press release? Consider these 40 ideas— the possibilities that exist within your own organization may surprise you. Best Practices

Cision's Biggest Ever State of the Media Report is Coming Soon

Cision

The State of the Media in 2020 is different than ever before, to say the least. We're covering all of the challenges journalists shared with us before COVID-19 hit (and we're covering that too). Best Practices

Report 302

Cut Through the Clutter: 7 Steps to Receive Targeted News Releases

Cision

How to cut through the clutter and customize a newsfeed that’s tailored to your needs with PR Newswire for Journalists. Media Blog

How To 156

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

We are Proud to be Gold Winners at 2020 AMEC Awards

Cision

Cision brings home 10 AMEC Awards for work with Macmillan Cancer Support, JLR, and more. Comms Best Practices

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156

COVID-19: Stop Marketing and Start Communicating

Cision

What should your brand do about your planned brand communications in the time of COVID-19? Takeaways from our webinar with a panel of PR experts from across the industry. Best Practices

Insights Incite: 8 Steps for Actionable Insights

Cision

Actionable insights require smart people to find the right data, to translate it into data-informed stories that communicate risk and opportunity and light a path for improvement through action. Executive Insights

Data 230

How to Inspire Your Teams During the COVID-19 Crisis

Cision

For business leaders in the time of COVID-19, the question now becomes: Are we prepared to manage this crisis? We have a responsibility to do so appropriately. Best Practices

Crisis 268

5 Reasons Why the Press Release Still Matters

Cision

With the increase of social media, data-driven storytelling, and the 24-7 news cycle, the press release has evolved while still a relevant part of your marketing strategy. Best Practices

5 Problems Brands Come to you to Solve: Crisis Comms

Cision

Nobody wants to be in charge when a crisis communication situation hits, but with the right plan in place, it can be a learning experience. crisis communication

Crisis 315

State of the Media 2020: Top Five Takeaways

Cision

Cision's 2020 State of the Media report is our biggest one yet— and we're sharing the top five takeaways from it before you download and dive into the full report. Best Practices

Report 269

Take 5 Live with Heather White

Cision

A quick recap of our conversation with Heather White of iHeartMedia on how to pitch radio, and more. Comms Best Practices

Radio 181

COVID-19 Media Trends and More from the Cision Insights Team

Cision

The Cision Insights Team breaks down COVID-19 media trends and more in week three of our webinar series Best Practices for Brand Communications in Times of Uncertainty. Best Practices

Trends 271

Podcasts: Coming soon to a PR strategy near you?

Cision

You can now monitor thousands of podcasts for mentions of your brand, products and competitors, right alongside the rest of your earned and social media monitoring. Product News

Take 5 with Matthew Della Croce

Cision

Welcome to Take 5 with Cision— it's five quick questions on PR, the state of the industry, and how it interconnects with everything else, all with the brightest minds around. Comms Best Practices

COVID-19 Comms: Emerging from a Crisis with a Communications Plan

Cision

This is a sensitive time for brand communications, so it is especially important to emerge from this crisis with prepared messaging that will resonate with your audience. Best Practices

Crisis 253

PR and the International Crisis: 3 Lessons from the Smolensk Crash

Cision

What happens when two countries in an international crisis present to the world two drastically different versions of the same event placing blame on one another? crisis communication

Best Practices for Brand Communications in Times of Uncertainty

Cision

We at Cision want to help you be a trusted source of information for your industry in times of uncertainty, so we've put together a guide to help. Best Practices

5 Problems Brands Come to you to Solve: Customer Complaints

Cision

Brands come to PR and comms professionals to help with any number of issues they don't have the expertise or bandwidth to tackle on their own. The first in this series covers customer complaints. Best Practices

Brand 290

The 7 Must-Haves for Your Executive Crisis Communication Procedures

Cision

Organizations need to build the infrastructure for executive crisis communication in advance. Here are the 7 must-haves to make that happen for yours. Executive Insights

7 LGBTQ+ News Sites That Are Using Their Platforms to Show Solidarity

Cision

Each month we highlight a select number of news sites under a timely category. Here are some of our favorites for Pride (and beyond). Media Blog

COVID-19 Comms: Lead with Empathy

Cision

For the second in our webinar series, we brought in a new panel of PR experts to discuss COVID-19 comms best practices, including how to "read the room" and, most importantly, to lead with empathy. Best Practices

How To 253

Three Key Takeaways from State of the Media LIVE!

Cision

Three key takeaways from our State of the Media LIVE panel. Best Practices

Media 223

Takeaways from the 2020 PRNEWS Crisis and Measurement Summit

Cision

The Cision team's key takeaways from the 2020 PRNEWS Crisis and Measurement Summit. Best Practices

3 Surefire Ways to Make Seasonal Events Shine

Cision

Tapping into existing holidays is one great PR strategy for companies, but inventing a holiday that can become a tradition for years to come is a truly special experience for brands and their fans. Best Practices

5 Advanced Techniques for Using Google Like a Pro

Cision

These advanced Google search techniques can help you refine your search results and find exactly what you’re looking for. Media Blog

Google 184

What’s on the mind of PR pros right now

Cision

Our PR Manager's takeaways from a recent webinar hosted by PR Couture, a resource and blog for PR and marketing professionals. Best Practices

Key Takeaways from Earned Media Rising Exchange San Francisco

Cision

Along with our friends at PRWeek, we’re hosting a series of events called Earned Media Rising Exchange in cities around the globe. See what was covered in SF, and which events are coming up next! Best Practices

Media 245