AirPR

10 Facts PR Influencers Know to Be True

AirPR

Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. Hosted by Deirdre Breakenridge of Pure Performance Communications, and joined by fellow panelists Shonali Burke and Shannon Furey, the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals […]. Industry Insights & Trends nasdaq PRInfluencers PR influencers PR trends

How to Protect Your Brand in a PR Crisis

AirPR

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.”

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The 20 Responsibilities of PR and What They Entail

AirPR

Most of us see what our jobs entail at the point of hire. Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. later as our roles evolve.

9 Ways To Up Your PR Game

AirPR

Tools and skills you can’t live without from today’s leading PR minds. Whether you’re working in-house at a startup or running your own shop, you’ll discover one fundamental truth about PR: It’s changing faster than ever.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How Brands Benefit From Exuding Real, Human Emotion

AirPR

As public relations professionals, we like to lament over fake news and how it’s misguiding people. While fake news is indeed the bane of journalism, everyone in business has, at some level, fabricated something.

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Crisis Communications: 10 Steps for Building an Effective Plan

AirPR

Social media has fundamentally changed how people communicate in times of crisis. Just this month, victims of Hurricanes Harvey and Irma used social media to communicate with first responders, know where gas was available and follow emergency updates.

What PR People Can Learn From Gandhi

AirPR

Since November is all about the “good feels” and being thankful for what we have (in both our personal and professional lives), what better way to celebrate the season than to reflect on all that we’ve accomplished with a few quotes from everyone’s favorite beacon of peace?

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10 Facts PR Influencers Know to Be True

AirPR

Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Three Steps to Finding Better Influencers

AirPR

Gaining respect, trust and social capital with PR and digital marketing influencers in your space is fast become the holy grail of online marketing. But how do you identify who is influencing who?

How AI Can Help Your PR Strategy

AirPR

Better Decisions Begin with Data and Artificial Intelligence. Even now in its early stages, artificial intelligence (AI) is positioned to change the way we do business forever. CEOs understand this as well. Business leaders specifically believe AI is going to be fundamental in the future.

AirPR Interview Series: Mark Delcorps of Overstock.com

AirPR

Senior PR Engineer Kelly Byrd interviewed her customer Mark Delcorps of Overstock.com on how he and his team and company are using AirPR data to help them drive, maintain and replicate business impact. K: Full plate! How does the Overstock PR team fit into the organization?

The Science of PR: The PRTech Ecosystem

AirPR

Roughly five years ago, AirPR set out on a journey to change the way the PR industry thinks about and measures the impact of PR.

How Storytelling Connects Paid, Earned, and Owned Media

AirPR

Breaking down silos between Paid, Earned & Owned media through continuous storytelling. We are all familiar now with the PESO model. In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. In the meantime, the rise of shared or social media complicated things further.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

The How and Why of PR Attribution

AirPR

Most marketers are obsessed with attribution—and with good reason: not only are they being held accountable for campaign performance, but they’re also on a mission to continually optimize that performance. More and more, that applies to PR, as well.

Impress Your Execs With This New PR Metric: ROPRS

AirPR

An AirPR customer recently mentioned to me that they would be even more successful if they could report a PR metric comparable to “return on advertising spend” ( ROAS ), a key metric their advertising counterparts use when reporting to C-suite executives.

Why ‘Ghosting’ Is the Scariest PR Faux Pas

AirPR

Disappearing into thin air or “ghosting” on a friend, stranger, or blind date with whom you have plans is one thing. But vanishing on a colleague or professional partner is a whole different kind of scary that can really chip away at your credibility.

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Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018

AirPR

. Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories).

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Brand Awareness: It’s All About Content

AirPR

CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. More data has been created in the past two years than in the entire previous history of the human race. Millions of blog posts are written every day.

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The Best PR Conferences to Attend in 2017

AirPR

If you’re in search of PR and marketing conferences to attend in 2017, you’re in luck because this is the definitive list!

Be a Better Writer: Tips for PR Professionals

AirPR

In a typical work day, how much time do you spend writing? Between drafting emails, fine-tuning pitches, and editing content, I’m sure that writing is a huge part of your day.

Investor Relations: Your Earnings Are Out, Now What?

AirPR

Three essentials of measuring your financial earnings news and developing the right message.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

The New PR: The Intersection of Positioning and Content Marketing

AirPR

At the New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix.

The Most Powerful PR Metrics According to 5 PR Influencers

AirPR

While there isn’t a surefire answer to how to inspire world peace or peel a hard boiled egg in just one sweep, there are a few things I think we can all agree on: when it comes to measuring the success of a PR campaign, it’s all about them numbahs! We could talk for days […]. Industry Insights & Trends PR influencers PR measurement PR metrics public relations metrics

The Best PR & Content Marketing Conferences to Attend in 2018

AirPR

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest.

How AI Will Be a PR Pro’s Dream Come True

AirPR

Industry leaders discuss how artificial intelligence is changing the way we work.

Research Trends™ Shows Top 5 Brands with the Most Buzz at CES 2018

AirPR

Samsung leads the pack ahead of Apple and Google. It’s hard to open Facebook or Twitter, watch the news on TV or go to your favorite site this week without finding a roundup of the coolest gadgets and most cutting-edge technologies featured at 2018’s Consumer Electronics Show.

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Debunking PR Myths One Little Lie at a Time

AirPR

Let me let you in on a little secret… Sometimes when we post here on the AirPR Blog, it’s a test! Over the summer, I published three LinkedIn Pulse articles, a series focused on busting the myths even the most data-driven PR professionals tell themselves.

Why CEOs Should Invest in PR Attribution and PR Measurement

AirPR

In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. 1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2.

This is How to Build a Brand With Soul

AirPR

Even though there’s more data to work with than ever, it’s still terribly important to stick to the soul of your brand.

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5 Quick Tips and Tools for Today’s PR Professional

AirPR

One of the most exciting things about the current state of the PR industry is the vast amount of tools and solutions that are now available to us. Here are a few class-act tools and clever tips that will give you a noticeable edge in your communications role.

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How to Prove PR Value to Your CEO in 2017

AirPR

Public relations is undoubtedly an art, a careful craft that requires both finesse and creativity. But along with the art comes science: the systematic knowledge gained through observation and experimentation.

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An Ode to the Authentic Brand

AirPR

Public relations is a nebulous thing in terms of where it lives within an organization. Sometimes it sits within its own communications department, other times it’s a part of digital marketing (smart!),

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The Power of the Good Deed

AirPR

I’ve recently been thinking a lot about the power of “the Good Deed”, especially since the world seems a bit nutty right now; and yet, we are supposed to be entering a season of gratefulness, holiday cheer, and resolutions (boy, oh, boy could we use some of those!).

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AirPR Software Launches New Version of AirPR Analyst Platform

AirPR

New features include a fully customizable dashboard with unlimited widgets, competitive analysis, broadcast monitoring, & Trends TM.

Integrated PR & Marketing Measurement Begins with Business Goals

AirPR

CMI’s Robert Rose discusses the challenges and benefits of building an integrated measurement plan. Truly creating a comprehensive integrated communications and marketing measurement plan is a challenge for virtually every brand and company.