Trending Articles

Assessing Potential Crisis Counselors

Ronn Torossian

No matter the industry, your brand is likely to face some form of PR crisis at one time or another. Surround yourself with the right people, and you stand a far greater chance of riding the wave and surviving the damage.

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Study: Journalists a top source for providing accurate news

PR Daily

Earned media is more important than ever as organizations tackle the problem of fake news and waning public trust. In the current public trust crisis, many are turning to reporters for credibility.

Study 142

What The Best PR Strategies Have In Common

ImPRessions - Crenshaw Communications

“Strategy” is an overused word, but in public relations or marketing, it’s a key to success. Without the right PR strategy, a program can fall short or even fail spectacularly.

Infographic: How to write irresistible headlines, from A-Z

PR Daily

Read on for an alphabet’s worth of tips to craft zippy, snappy, satisfying story-toppers. An online writer’s primary job is to get the reader to click or scroll down the page.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to Become a Media Darling

Flack's Revenge

This post originally appeared on Business2community. Every startup wants to be the belle of the media ball. But what do you do if the press just aren’t biting? It’s all the worse if they’re lavishing attention on the competition. From Pixabay.

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More Trending

How Artificial Intelligence Can Be Implemented into Even Simple Marketing Strategies

Ronn Torossian

A customer logs in to her Facebook account and pulls up the business page for a boutique clothing store that she’s been seeing frequent advertisements for. Sometimes, she’s a bit creeped out by how well the social media algorithms seem to know her.

Beyond Publicity: What Your PR Agency Can Do

ImPRessions - Crenshaw Communications

A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. While earned media visibility is the bread and butter of many PR campaigns, they can do far more for an organization. Any PR program that only includes media visibility is inadequate.

Agency 205

Five trends shaping the comms strategy of brands in 2019

Agility PR Solutions

We are halfway into 2019, and it is already shaping up to be an excellent year for marketers and communication specialists.

Trends 126

4 Ways to Make a Splash This Summer With Sizzling Content

PRSay

In the content marketing world of flash and pizazz, it’s easy for your brand to get lost among the masses. It seems like everyone has snappy social platforms and visual content that’s brand-forward and engaging.

SEO 123

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How Target uses branded gifs to bolster community engagement on Twitter

Communications Conversations

If you’ve worked in the social media marketing world for more than five minutes, you know how most brands treat “engagement” on Twitter. I’ll simplify: When it comes to engagement, Twitter has become a full-on customer service channel managed by the customer service team.

What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents.

10 do’s and don’ts for landing your first PR job

PR Daily

Finding your foothold in the PR industry can be daunting but with these tips, you’ll be prepared for any opportunity that comes your way. Landing that first PR job is tougher than most people care to admit. That’s because there is no paint-by-numbers career trajectory for communicators.

Insights, trends, and innovations from the Cannabis World Congress

Agility PR Solutions

In its sixth year, the Cannabis World Congress & Business Exposition drew over 176 exhibitors and thousands of attendees to the Jacob K. Javits Convention Center in New York.

Trends 131

House of Style: Q-and-A With AP Stylebook Editor Paula Froke

PRSay

Following the recent launch of the 2019 AP Stylebook, we spoke with Paula Froke, editor of the AP Stylebook and executive director of APME (Associated Press Media Editors), on the evolution of language and some of the book’s new updates for this year.

Letter from Middlesbrough: 13 lessons from Mary Meeker’s 2019 report

Stephen Waddington

Mary Meeker’s Internet Trends 2019 report is a monster. I’ve read all 300+ pages and summarised the stuff you need to know. I’ve no idea if Mary Meeker has ever been to Middlesbrough, the post-industrial town in North Yorkshire, but I doubt it. I’m here for an athletics tournament.

Report 129

Cannes Lions + Educator Summit Takeaways and Reflections

Karen Freberg

My mind and heart are truly full. This was the exact phrase I was thinking as I was enjoying the view from the beach on the French Riviera.

7 ways to get employees to share your message on social media

PR Daily

Brand amabassadors can be a huge boon for any organization. Here’s how to cultivate a culture of sharing and encourage employees to amplify your brand reach.

R.I.P. storytelling—storycrafting is where we should focus now

Agility PR Solutions

Whether you are with a PR agency, a social agency or an ad agency, there is this perception that you have to be in the business of telling good stories. It probably explains why “brand story” has become one of the top buzzwords for marketing in 2019. After all, a brand story is supposed to […].

Lessons from Training on Becoming a People Manager

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Several of our account folks recently attended a training session conducted by Beryl Loeb and sponsored by the PR Council.

PR’s Critical Role in Search and Social Media Marketing

Meltwater - PR

Digital marketing is a puzzle that brands continue trying to solve. Under that umbrella, they know they need to have a strong search marketing game—and of course, there’s social media marketing… Read More >>>. Enterprise Marketing PR & Comms Media Outreach Social Media

11 Social Media KPIs That Will Help You Succeed

Brand24

Choose the right social media KPIs to achieve your business goals quickly and effectively. Social Media social media analytics Social Media Marketing KPI social media social media KPIs social media marketing

4 steps to boost PR campaigns with social media influencers

PR Daily

Understanding your target audience, to whom they listen and how they prefer their information can help you launch efforts with the most ROI. When used thoughtfully, influencer marketing campaigns can help PR efforts flourish.

Product reviews are a hot commodity—yet global brands lack ratings-boosting strategy

Agility PR Solutions

Brands and businesses want customers reviewing their products—even if they’re not all positive, reviews are now one of the most reliable third-party methods of promoting brand awareness and authenticity.

Brand 119

Self-Employment in America 2019 – Q&A with Matt Baker

Solo PR Pro

Freshbooks, the #1 accounting software in the cloud designed exclusively for service-based small business owners and independent professionals, recently released their “ Self-Employment in America 2019” report.

The top publishers on Facebook in May 2019

NewsWhip

[…]. The post The top publishers on Facebook in May 2019 appeared first on NewsWhip. Digital Journalism

Boris Johnson and what brands can learn from him

Mark My Words

Key learnings: Fame is generated by creating chaos. Power is consolidated by preserving discipline. The M25 metropolitan bubble is real. All publicity is good publicity. The public forget the specifics but remember the emotion.

Brand 85

7 things all PR pros should do before going solo

PR Daily

Thinking of striking out on your own? Make sure you’ve checked these essential boxes before embarking on a solo PR career. This article originally ran on PR Daily in May of 2018. The PR profession is growing.

Getting to the peak of trust with a thought leadership program

Agility PR Solutions

Whether you’re a growing brand or one that’s established and at the forefront—brand trust will always be top of mind.

How to Sway Audience Perception and Project Your Brand as an Industry Leader

Prowly

Do you ever wonder why some consumers only buy Apple, Nike, or Starbucks, while others swear by Samsung, Adidas, and Dunkin? The post How to Sway Audience Perception and Project Your Brand as an Industry Leader appeared first on Prowly Magazine.

Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

Guest Post by Debbie Friez. On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns.

eBook 67

What can past PR Crises teach us about planning for future snafus?

NewsWhip

[…]. The post What can past PR Crises teach us about planning for future snafus? appeared first on NewsWhip. Brands Communications & PR

Brand 78

How voice technology could transform PR and marketing

PR Daily

Brand managers might look no farther than their smartphones or in-home virtual assistants for the next wave in storytelling, spoken search and other business components. Alexa, will technology change the public relations industry? “It’s It’s already happening.”.