PR Conversations

APRIL 10, 2018

Why bother? ), Dr Ana Adi and Thomas Stoeckle consider the legacy of Grunig’s Model of Excellence and a need to adjust to a contemporary digital environment. Is it time for public relations practice to abandon its managerial dreams? Prompted by the previous PR Conversations post ( Professional PR Development. Biographies.

Training 80

Training Measurement Technology Engineering 80

Wadds Inc.

SEPTEMBER 18, 2023

Dr Ana Adi, Quadriga University of Applied Sciences, and Dr Thomas Stoeckle, Bournemouth University, led the project. This focuses less on image and reputation and more on creating shared value for the organisation and its stakeholders.

Study 98

Study Publicity Ethics Measurement 98

The Proactive Report

MARCH 1, 2016

Prof Dr Ana Adi ‏ @ ana_adi Feb 26 A6 It’s matter of perception: it confuses PR w/ advertising (this works against all efforts of professionalisation). PR’s role isn’t to get column inches! YNO9F No CEO ever said that the reason for a PR dept. is to get more column inches. PR does so much more than that.

Twitter 100

Twitter Measurement Digital PR Hotels 100

The Proactive Report

MARCH 1, 2016

Prof Dr Ana Adi ‏ @ ana_adi Feb 26 A6 It’s matter of perception: it confuses PR w/ advertising (this works against all efforts of professionalisation). PR’s role isn’t to get column inches! YNO9F No CEO ever said that the reason for a PR dept. is to get more column inches. PR does so much more than that.

Twitter 100

Twitter Measurement Digital PR Hotels 100