Ronn Torossian
MAY 25, 2025
Learn how podcasts transform modern PR strategy through guest appearances, branded shows and content repurposing to reach engaged audiences and amplify brand messaging The post The Role of Podcasts in Modern PR appeared first on.
Ronn Torossian
MAY 24, 2025
Learn how to strategically plan and allocate your PR budget with insights on team structure, tools, campaigns and ROI measurement for 2025 success. The post Key Considerations For Your PR Budget And How To Get What You Need appeared first on.
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Axia PR
MAY 28, 2025
In this episode, Jessica Pantages joins host Jason Mudd to explore how AI is reshaping storytelling and public relations Tune in to learn more!
Konnect Agency
MAY 27, 2025
In a market overflowing with noise, attention spans are short, skepticism is high, and trust is harder to earn than ever before. For brands looking to rise above the competition and connect with their audiences in a meaningful way, thought leadership is your strategic key. At its core, thought leadership is about having a point of view that matters and consistently showing up with the right message, in the right moment, across the right channels.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
5W PR
MAY 29, 2025
Public relations teams shape how financial technology reaches mainstream audiences, builds trust with skeptical consumers, and gains credibility with investors. The fintech sector faces unique communication challenges – from explaining complex technology to addressing security concerns while maintaining compliance. PR professionals must balance innovation messaging with assurances of stability and reliability.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
PRSay
MAY 29, 2025
At a time when visibility and belonging matter more than ever, PRSAs AANHPI Affinity Group hosted a powerful and heartfelt panel in honor of Asian American, Native Hawaiian and Pacific Islander (AANHPI) Heritage Month on May 7. It was more than just a gathering it was a celebration of identity, a platform for truth-telling and a call to keep lifting each other up.
PR Daily
MAY 27, 2025
Here’s what you missed. PR is having a moment of transition. The old ways of media relations are passing away, replaced with influencer relations and a powerful class of journalist-entrepreneurs in the form of podcasters, Substackers and more. PR professionals are also working hard to earn a strategic seat where they can not only explain decisions, but help make them, from celebration to crisis and everything in between.
5W PR
MAY 24, 2025
Public relations plays a vital role in maintaining steady event attendance during off-peak seasons. Many event organizers face significant challenges when trying to fill seats outside their prime booking periods, but strategic PR efforts can turn this challenge into an opportunity. Through targeted media outreach, creative promotional packages, and strong community partnerships, organizations can build sustained interest and attendance even during traditionally slower periods.
The Hoffman Agency
MAY 28, 2025
As MNCs assess their future in China amid trade restrictions and the push for chip independence, lucid communications will make all the difference. In China, companies in the international chipmaking ecosystem face an environment defined by uncertainty and recalibration. Sweeping export restrictions have made doing business a minefield, and as the government pushes for semiconductor independence, businesses that were once revered have simply become regular players.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
PRSay
MAY 30, 2025
As Mental Health Awareness Month comes to a close, it’s a timely reminder that mental well-being isnt a trend or a campaign, but its a commitment we make to ourselves. For public relations, marketing and communications professionals, where the pace is fast, the demands are high and the stakes often feel personal, protecting our mental health is essential.
PR Daily
MAY 28, 2025
Gaining support through messaging, visibility and consistency. When SAG-AFTRA and the Alliance of Motion Picture and Television Producers came to the negotiating table in the summer of 2023, a PR strategy was already being formed behind the scenes, just in case a deal couldn’t be reached. As it turned out, that strategy would be needed as the labor union declared a strike for 118 days.
5W PR
MAY 24, 2025
Building consumer trust in the supplement industry requires more than just good products – it demands strategic public relations that addresses widespread skepticism head-on. Recent surveys show that 73% of consumers doubt supplement effectiveness, while 68% worry about product safety and quality. These concerns stem from misleading marketing claims, inconsistent product quality, and negative media coverage that has eroded public confidence.
OnePitch
MAY 29, 2025
Apples Worldwide Developers Conference (WWDC) is one of the most anticipated events in the tech world, held annually at the companys Apple Park campus in California. The conference is Apples platform for unveiling its latest software innovationsspanning macOS, iOS, iPadOS, watchOS, tvOS, and the newer visionOS. While primarily focused on software, WWDC occasionally features exciting hardware reveals as well.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
PRSay
MAY 30, 2025
Across the country, an estimated 40 million tons of wasted food winds up in landfills every year, according to the U.S. EPA. In Washington State alone, more than a million tons of uneaten food goes into landfills every year, about half of which is edible when discarded, said Jade Monroe, food center lead for the Washington State Department of Ecology.
Ronn Torossian
MAY 30, 2025
Learn proven strategies for creating successful Kickstarter campaigns with tips on PR, storytelling, timing and community building for maximum funding potential The post The Secrets To Creating Award-winning Kickstarter Campaigns appeared first on.
5W PR
MAY 25, 2025
Artificial intelligence has reshaped how AdTech companies approach public relations, moving far beyond basic automation into sophisticated systems that predict trends, personalize messaging, and analyze results with unprecedented accuracy. The integration of AI into PR strategies now allows companies to process vast amounts of data in real-time, identifying patterns and insights that would be impossible to detect manually.
PR Daily
MAY 28, 2025
Also: Cannes creator takeover shows value of authentic creator moments; state DMVs uses owned channels, media to combat phishing scam. Duolingo CEO Luis von Ahn turned to LinkedIn to issue a clarifying statement/pseudo apology after facing backlash over an AI strategy memo that left employees and the public concerned and even angry. [RELATED: Enter the PR industry's most prestigious awards program by July 23 ] In the original all-hands email from late April , von Ahn announced the language app w
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Maxim Behar
MAY 27, 2025
PR is telling the truth in a way that people understand, summarized Maxim Behar. This is my newest definition after years of searching for the right words. Truth is at the core, and presenting it clearlythats our creative job. The conversation focused on how young people perceive the PR profession. According to Behar, many often confuse it with influencer marketing, but he makes a clear distinction: Posting handbags on social media isnt PR.
Agility PR Solutions
MAY 27, 2025
The PR industry has changed in many ways over the years. Many of the old PR strategies no longer work, as technology has changed how people communicate. One of the most significant of these changes is in the nature of modern PR collateral. Not so long ago, press kits used to be folders stuffed with […] The post From media kits to link trees: Modernizing PR collateral first appeared on Agility PR Solutions.
5W PR
MAY 30, 2025
Financial institutions face mounting pressure to deliver personalized, responsive service at scale. Artificial intelligence now powers many of the tools and capabilities that make this possible. From automated customer support to data-driven marketing, AI helps financial brands build stronger relationships with customers while operating more efficiently.
PR Daily
MAY 27, 2025
Brand journalists get out of the office to report, produce song parodies and give voice to their experts. Jim Ylisela is co-founder of RCG. Where do stories come from? How can organizations find more creative ways to tell them? These are the questions that keep most communicators, both internal and external, up at night. Brand journalists sleep a little bit better.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Prowly
MAY 30, 2025
Brandwatch is a popular platform for monitoring the media. It allows users to track and analyze brand mentions, keywords, or related topics that pop up across social media, various web pages, forums, and blogs. The whole suite offers tools to help with customer experience, social media and media monitoring, as well as influencer marketing management.
Agility PR Solutions
MAY 27, 2025
Over the past decade, Africa has seen a digital revolution. With more than 400 million internet users, the continent is fast becoming one of the most exciting and dynamic digital markets in the world. From mobile phones to social media platforms, e-commerce to fintech, Africa is rapidly embracing digital technologies that have the potential to […] The post Digital marketing done well in Africa: A new era of opportunity and innovation first appeared on Agility PR Solutions.
5W PR
MAY 28, 2025
Marketing lifestyle events requires a strategic mix of digital tactics to reach and connect with target audiences. Social media platforms, search engine optimization, and email marketing work together to build anticipation and drive registrations. The most successful event marketers blend these channels while maintaining consistent messaging and branding across platforms.
PR Daily
MAY 27, 2025
From impactful storytelling to breakthrough digital strategy, these campaigns and creators set the bar for excellence in social media and digital communications. Social and digital communications have become indispensable tools for brands and organizations, but it’s the people behind the scenes who make the magic happen. From driving engagement through clever content to fostering inclusive digital communities, these creators, strategists and teams are redefining what it means to lead online.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Presspage
MAY 27, 2025
1. Guard Your Data, Build Your Trust Your PR team works with some of the most sensitive information within your organization. Handing that data over to a public AI model is the digital equivalent of shouting your confidential strategy from your office rooftop. And yet, the urgency hasn’t fully registered. There’s still a sense that this risk is somehow less pressing than it really is.
Agility PR Solutions
MAY 27, 2025
In the ‘Game of Thrones’ cutthroat world of freelance marketing and public relations, staying ahead of the competition isnt just about creativity, its about working smarter to get to the throne. Source Using every resource is also crucial to success. Todays top freelancers are integrating AI tools into their workflows to automate tedious tasks, streamline […] The post 9 must-have AI tools for freelance marketers & PR consultants first appeared on Agility PR Solutions.
Culpwrit
MAY 30, 2025
By Sajan Prajapati In today’s competitive public relations job market, a resume and LinkedIn profile are not just summaries of your previous work; they are your first impression, your brand, and the keys to opening career doors. Hiring managers are bombarded with resumes for dozens, sometimes hundreds, of the same position. If you want… Continue reading What Hiring Managers Really Want to See on Your Resume and LinkedIn The post What Hiring Managers Really Want to See on Your Resume
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