Sat.Oct 12, 2024 - Fri.Oct 18, 2024

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Integrating PR into Media Planning: Strategies for Successful Campaigns

5W PR

Public relations and media planning are often perceived as distinct elements within marketing campaigns. However, their integration can create a powerful synergy that boosts brand awareness, engagement, and ultimately, sales. Integrating PR and media planning is crucial for crafting successful marketing campaigns. A unified messaging strategy, combined with the strengths of both disciplines, can elevate a brand’s visibility, engagement, and overall impact.

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Why PR professionals need SEO: Enhancing visibility and credibility

Agility PR Solutions

The world of public relations is changing fast. The internet has become the main source of information for most people. This shift means PR pros must now use search engine optimization (SEO) in their work. SEO helps your content show up when people search online. It’s not just for tech experts anymore. PR pros need […] The post Why PR professionals need SEO: Enhancing visibility and credibility appeared first on Agility PR Solutions.

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6 steps to using gamification in PR: Engaging audiences with interactive campaigns

Agility PR Solutions

Games, whether actual sports, fun trivia, or mobile games, resonate with the audiences. They have the power to gather and unite people. So, ever thought of incorporating games into your public relations campaigns? Enter gamification, one of the PR trends in 2024 forecasted by business leaders. It has become an increasingly popular tactic for engaging […] The post 6 steps to using gamification in PR: Engaging audiences with interactive campaigns appeared first on Agility PR Solutions.

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The Role of PR in Navigating the Changing Landscape of Influencer Marketing

5W PR

The landscape of influencer marketing has evolved dramatically in recent years, with new platforms, technologies, and audience expectations emerging. With their expertise in strategic communication and relationship building, public relations professionals play a pivotal role in navigating these changes and ensuring effective influencer partnerships.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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The future of PR in the workplace: Navigating emerging trends and challenges

Agility PR Solutions

Public relations is evolving rapidly, driven by advancements in technology, shifting workplace cultures, and changing societal expectations. As organizations increasingly recognize the importance of managing their reputations and engaging with both internal and external audiences, PR is becoming a crucial component of workplace strategy. In this op-ed, we will explore the emerging trends in PR […] The post The future of PR in the workplace: Navigating emerging trends and challenges appeare

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Reshaping Cancer Research: How AI is Shaping the Future of Cancer Research with Dr. Susanna Greer

PR for Anyone

Dr. Susanna Greer is a pioneering cancer researcher with 27 years of experience in the field. Currently serving as the Chief Scientific Officer for the V Foundation, Dr. Greer has dedicated her career to understanding and fighting cancer, leading groundbreaking research in immunotherapy. Her work has given hope to countless individuals and families affected by cancer.

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Vehicle Technology Suppliers Need These 7 Tips to Crush PR at CES 2025

Bianchi Biz Blog

Daunting. Overwhelming. Hypercompetitive. Exhausting. Career-making or breaking. That’s how PR and marketing executives describe trying to conduct media relations at what is arguably the world’s largest and most important trade show – CES ®. With registration having just opened for the most powerful tech event in the world, next January’s CES promises a bigger and better venue than ever for automotive, vehicle and mobility tech suppliers.

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8 ways to maximize ROI through strategic content partnerships—and how to find partners

Agility PR Solutions

Content partnerships are a great way to pool resources, reach a much larger audience with your marketing efforts, and build trust in your market. But what exactly are content partnerships, how do you find the right partner, and how can you maximize your ROI? When it comes to the PR industry, establishing a good reputation […] The post 8 ways to maximize ROI through strategic content partnerships—and how to find partners appeared first on Agility PR Solutions.

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ICON 2024 Recap: ABC’s Gio Benitez on Setbacks, Storytelling and the Power of ‘Yes’

PRSay

Gio Benitez, ABC News transportation correspondent and co-anchor of “Good Morning America” Saturday and Sunday, was the keynote speaker of the opening General Session at PRSA’s ICON 2024 in Anaheim, Calif., today. Benitez talked about how he started out and recounted watching the local Miami news as a child. He shared a memory of hiding under a table when he was 7 years old during Hurricane Andrew in 1992.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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3 Ways To Improve Your IR Website’s Accessibility Today

Notified

Making your investor relations web site easy to navigate for everyone, including people with disabilities , shows your commitment to inclusivity. It also helps you connect with a larger audience.

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Integrating PR Strategies into Your Digital Marketing Plan for Maximum Impact

5W PR

In today’s digital age, effective brand communication is essential for success. Public relations and digital marketing have emerged as two powerful tools that can work synergistically to enhance brand visibility, credibility, and reputation. By strategically integrating PR and digital marketing, businesses can leverage the strengths of both disciplines to achieve maximum impact.

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Unlocking success: 7 steps to achieve business growth and expansion

Agility PR Solutions

Every startup begins its journey with a big dream: to become a booming business someday with scalable growth. However, not every business can achieve its goal in the long run. Some minor and major mistakes in strategy planning, or the inability to cope with the changing market trends and demands, lead to unpredictable results and […] The post Unlocking success: 7 steps to achieve business growth and expansion appeared first on Agility PR Solutions.

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ICON 2024 Recap: Crystal Washington on Navigating a Future of Unprecedented Change

PRSay

In her dynamic General Session today at ICON 2024 in Anaheim, Calif. , futurist and technology expert Crystal Washington underscored that the pace of today’s transformation is unprecedented. “We’re living in a world of constant change, unlike anything we’ve seen in years past … no one in any industry has seen anything like this,” said Washington, whose expertise has attracted Fortune 100 clients, including Google, American Express and Pfizer.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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How are Press Releases Changing in a New Media Landscape?

Institute for Public Relations

PRNewswire examined how professionals issue press releases and use new technology to create them. A survey of 665 public relations industry professionals was conducted from July 10-31, 2024. Additionally, PRNewswire analyzed more than 100,000 U.S. press releases from July 1, 2023 to June 30, 2024. Key findings include: 1.) 83% of professionals distributed their press … Continue reading How are Press Releases Changing in a New Media Landscape?

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Why B2B Tech Companies Need Public Relations to Stand Out in a Competitive Market

5W PR

In the fiercely competitive B2B technology landscape, distinguishing a company from the crowd is crucial for success. Public relations (PR) offers a strategic method for enhancing brand visibility, establishing credibility, and driving business growth. Through strategic PR leverage, B2B tech companies can differentiate themselves, attract customers, and position themselves as industry leaders.

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Eye-catching logo design tips for enhancing your brand’s PR strategy

Agility PR Solutions

Your logo says a lot about your brand without uttering a word. It shapes first impressions and sticks in people’s minds. Smart design decisions can elevate public perception, turning curiosity into lasting loyalty. What’s the secret to an impactful logo that aligns with your PR strategy? Look to industry leaders who have successfully married aesthetics […] The post Eye-catching logo design tips for enhancing your brand’s PR strategy appeared first on Agility PR Solutions.

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Wine, Innovation and Armani: A Journey of Creative Problem-Solving

PRSay

Francesca Cocina is one of the leaders of the PRSA Certificate Program, “Harness Outside-the-Box Thinking to Drive Results,” beginning on Nov. 6. Visit the PRSA website for more details on the program. Creativity and innovation are often considered abstract concepts, at best, complementary to structured study programs. When, during my MBA at Bentley, I delved into design thinking, prototyping, hackathons, creative writing and lateral thinking, I thought it was all wonderful but that it wo

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How to respond to media inquiries: Win coverage during business-as-usual

Presspage

Though a media inquiry can often come across like a transactional question & answer game, it can be so much more if you approach it with the right intent. Every request from a journalist – whether it’s just a lighthearted question or a negative dig at your company – can be the first step toward a long-term working relationship with a media outlet.

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Why PR is Critical in Times of Crisis

5W PR

Public relations function as a strategic asset for organizations aiming to foster and sustain positive relationships with their stakeholders. The true value of PR reveals itself most clearly during crises. When faced with unexpected challenges, organizations must adeptly navigate a complex landscape of public opinion, media scrutiny, and potential regulatory consequences.

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How AI will transform crisis management and stakeholder engagement in 2025

Agility PR Solutions

As technology continues to reshape industries, the integration of AI in public relations is poised to be one of the defining trends in 2025. AI has evolved from a supporting tool to a strategic necessity, redefining how companies manage crises and engage stakeholders. According to the latest data, AI adoption in PR has seen a […] The post How AI will transform crisis management and stakeholder engagement in 2025 appeared first on Agility PR Solutions.

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Your Guide to Writing a PR Pitch to News Reporters

OnePitch

In the fast-paced world of public relations, effectively capturing a journalist's attention is both an art and a science. With countless pitches flooding their inboxes daily, how do you ensure your story stands out?

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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S&T Live From ICON 2024 Recap: Taco Bell’s Matt Prince Talks Humor, Values in PR

PRSay

For today’s consumers, trust in brands has declined, but trust in their peers has increased, Matt Prince said, citing Edelman’s Trust Barometer. “Whatever we can do to reflect consumer behavior is where we have the most success” in marketing, said Prince, Taco Bell’s director of brand communications and PR. With Gen Z, “if your brand is not reflecting their values, then they’re not going to give you the time and energy,” he said.

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Marketing Strategies to Boost Consumer Packaged Goods Product Launches

5W PR

Launching a new consumer packaged goods (CPG) product in today’s competitive market requires a well-crafted marketing strategy. To ensure that the goods succeed, it’s essential to understand the company’s target audience, create a strong brand identity, leverage digital marketing, utilize public relations, offer samples and promotions, and focus on packaging and point-of-sale (POS) CPG marketing.

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8 great casino spokespersons, including James Bond, J. Lo & Celine Dion

Agility PR Solutions

To win at gambling PR often requires a good spokesman. Choosing an ideal spokesperson for a casino involves understanding both the target audience and the brand’s identity. A spokesperson needs to embody the casino’s values, appeal to its clientele, and enhance its image. Let’s explore real-life examples of successful casino spokespersons and analyze what made […] The post 8 great casino spokespersons, including James Bond, J.

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Coffee with a Journalist: Maxwell Millington, Axios

OnePitch

Maxwell Millington is the Entertainment Reporter at Axios. During the episode, Max explains his role at Axios, how he prioritizes emails based on their importance in streaming, entertainment, and sports, and his tips for PR pose to best determine what news to pitch and what sources to provide.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Crisis communications with Citizens Property Insurance Doug Filaroski | OTPR podcast

Axia PR

In this episode, Doug Filaroski joins host Jason Mudd to discuss how a property insurance company manages crisis communications. Tune in to learn more!

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What Makes A Great Host?

HMA Public Relations

From connection and authenticity to the ability to engage with diverse audiences, a great host sets the tone for success. Read more on the key hosting qualities that stand out in this blog post from Justin Liggin.

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The new importance of brand reputation in B2B marketing—and 6 ways to get it

Agility PR Solutions

Brand reputation is not just an afterthought —it’s a crucial driver of business success. Did you know that 97 percent of B2B marketers believe that brand marketing plays a key role in creating awareness and building trust? Source In fact, companies with a strong brand reputation can see a 640 percent return on marketing investment […] The post The new importance of brand reputation in B2B marketing—and 6 ways to get it appeared first on Agility PR Solutions.

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