Sat.Oct 05, 2024 - Fri.Oct 11, 2024

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PR vs marketing vs sales: How to find the bridge?

Agility PR Solutions

As a PR company, we often see clients’ confusion about what PR actually is and how it works. We often hear questions like: “How will PR improve our sales? How many clients will it bring to us?” These questions highlight a misunderstanding of the unique role PR plays in the broader business landscape. It is […] The post PR vs marketing vs sales: How to find the bridge?

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Why PR is Crucial for Effective Media Planning in a Digital World

5W PR

In today’s digital landscape, effective communication holds more significance than ever. Public relations (PR) and media planning form two interconnected facets of this strategy. PR focuses on building and maintaining positive relationships with the public, while media planning strategically places messages in various media channels to reach the target audience.

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How to leverage market gap analysis for a more effective PR strategy

Agility PR Solutions

Businesses are constantly searching for a competitive advantage. Odds are you have overlooked one of the most potent tools at your disposal: market gap analysis. Just think. When was the last time you asked yourself, ‘What is the business outcome I want to achieve, and how far away from that am I today?’ That is […] The post How to leverage market gap analysis for a more effective PR strategy appeared first on Agility PR Solutions.

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Why PR is the Foundation of Successful Brand Building and Identity

5W PR

Public relations often stands on the sidelines in business strategy discussions, yet it forms the bedrock upon which successful brands are built, and identities are molded. Extending beyond crisis management and media relations, PR takes a comprehensive approach to nurturing positive stakeholder relationships, building brand reputation, and driving business growth.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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The role of technology in preventing PR disasters caused by data mismanagement

Agility PR Solutions

Unauthorized access to computer systems or account details puts the integrity of corporate data and customer trust at risk. If not resolved quickly and effectively, these incidents can become financial crises for businesses. For these scenarios, sophisticated technology is an essential solid defense layer that identifies and promptly addresses threats.

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CX and churn: the struggle to make 10 different channels feel like a single experience

Sword and the Script

B2B marketing today produces more stuff, for more channels, for longer sales cycles on smaller budgets – and B2B customers want a unified CX or they say they will churn B2B marketing is an incredibly difficult job. Consider the following statistics from just this year: B2B marketing budgets are “anemic” in 2024, sitting at 7.7% of revenue , well below the 10% industry benchmark ; Peer-reviewed academic research shows B2B tech startups consistently underfund marketing ; More marketing leaders wou

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The Making of Kate Spade and Frances Valentine with Co-Founder & Fashion Visionary Elyce Arons

PR for Anyone

Elyce Arons is the co-founder of both Kate Spade and Frances Valentine, two iconic brands that have defined accessible luxury in the fashion world. Elyce’s journey from growing up on a farm in Kansas to becoming a key figure in the fashion industry is a story of perseverance, creativity, and passion for design. In this episode, Elyce sits down with Christina Daves to share her inspiring journey, beginning with her friendship and partnership with the late Kate Brosnahan Spade.

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Crafting a memorable brand: 5 ways that images speak louder than words

Agility PR Solutions

In the competitive realm of public relations and brand reputation management, impactful imagery is a game-changer. Visuals have the unique ability to connect with audiences instantly, tell compelling stories, and foster deeper engagement. They provide consistency across various platforms, ensuring your brand remains recognizable and trustworthy. Especially during crises, appropriate imagery can swiftly convey transparency […] The post Crafting a memorable brand: 5 ways that images speak l

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How Do You Get Your Executives Onto the Speaking Circuit?  

Stern + Associates

Having executives, partners or other affiliated people with your organization giving keynote addresses or participating in panels at important events is an obvious boost for your brand. But how do you get your bench to the point where they’re in demand? Before thinking about speaking engagements, first think about how you can boost your experts’ brands and platforms.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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PRSSA Chapters Innovate Ways to ‘Broaden the Tent’ and Engage More Students

Culpwrit

While one of the pandemic side-effects has been a nationwide drop in student engagement in extra-curricular activities, PR students at several universities are developing creative ways to increase participation and positive awareness of the public relations profession. I recently had the opportunity to participate in a unique PRSSA chapter program at DePaul.

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Journalist Spotlight | Interview with Steve Hart, Anchor at WIN TV Wollongong

Medianet Australia

Hi Steve! Congratulations on your new role at WIN Television! Could you tell us a little bit more about this? How did your experience in other roles prepare you and have you always wanted to be a Broadcast Journalist?

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Crafting a content-driven PR strategy on social media to boost engagement

Agility PR Solutions

A great public relations strategy shapes the perception of your business for both consumers and investors alike. Establishing a firm social media and web presence allows a brand to continuously connect with its stakeholders and consumer base, relaying information, values, and evolving company practices in an interactive and visually exciting way. Ultimately, public relations aims […] The post Crafting a content-driven PR strategy on social media to boost engagement appeared first on Agil

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What Are the Best Press Release KPIs?

Notified

Did your press release reach its intended audience? Did it get people talking? That’s where key performance indicators (KPIs) come in!

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Coffee with a Journalist: Pilar Guzmán, Oprah Daily

OnePitch

Pilar Guzmán is the Editorial Director at Oprah Daily. During the episode, Pilar discusses why she favors subject lines that read like a headline, the evolution of pitch language, and how you can best showcase assets and sources in your pitch.

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Leverage LinkedIn Articles for Maximum Impact

Contently - Strategy

When LinkedIn first rolled out, it was a useful place for people to network, search for jobs, and share updates — and look up whatever happened to that coworker from 10 years ago. However, these days, the benefits go beyond building interpersonal connections. With more than one billion members, LinkedIn can be a key platform for promoting and building a business’s brand.

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20 current marketing trends in tech publicity to watch

Agility PR Solutions

Technology public relations is an ever-evolving field with emerging trends shaping how companies communicate and market their innovations. Here are 20 current marketing trends in tech publicity: 1. AI-Driven Content Creation: Leveraging artificial intelligence to generate personalized and data-driven content that resonates with target audiences. 2.

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Happy Birthday Libra Communicators

HMA Public Relations

It’s Libra season! Abbie Fink gives a shoutout to her fellow communicators celebrating birthdays and shares a roundup of her past stories on what makes Libras a great fit for the communications profession. Take a look!

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How Do You Measure Press Release ROI?

Notified

Our short guide provides key tips to help you measure return on investment and enhance impact.

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23 Consumer Reporters to Pitch for Black Friday

OnePitch

It's that time of year when products are on display! With Black Friday right around the corner and Christmas not long after, it's time to start planning who to pitch!

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8 trends in financial marketing and PR affecting media

Agility PR Solutions

The landscape of financial PR and marketing is undergoing a significant transformation, influenced by technological advancements, changing consumer behaviors, and evolving regulatory environments. This essay explores key trends in financial marketing and their impact on media, highlighting the implications for financial institutions, consumers, and the broader media ecosystem.

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New Research Shows Communication Executives and Media Relations Experts Confront Challenges Due to Shrinking Newsrooms and Disinformation

Institute for Public Relations

Download the Full Report (PDF): Navigating a Changing Media Landscape Report Download the News Release (PDF): Navigating a Changing Media Landscape Report – News Release Download Social Graphics (PDF): Social Graphics: Navigating a Changing Media Landscape New York, NY (Oct.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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#MediaMonday – Carl Anthony

HMA Public Relations

Discover automotive innovation in this new #MediaMonday feature from our PRGN partner, Bianchi Public Relations. Carl Anthony, managing editor of Automoblog and host of the AutoVision News Radio Podcast, shares insights on his show, what he looks for in a guest, and the value of PR. Read more!

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Building Trust Through Corporate Communications and PR: Best Practices

5W PR

Corporate communications and public relations foster trust between organizations and their stakeholders. This trust, a vital asset, significantly impacts a company’s reputation, financial performance, and overall success. In today’s transparent and interconnected world, the importance of cultivating and maintaining trust has reached unprecedented levels.

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Making a hybrid work model work for today’s communications agency

Agility PR Solutions

Let’s face it: today’s workplace is unrecognizable from the workplace of five years ago. One of the biggest difficulties leaders face is finding the right balance when it comes to remote vs. in-office work time. Due to changing work habits (and those made a necessity during COVID) and emerging technology, hybrid models have gained significant […] The post Making a hybrid work model work for today’s communications agency appeared first on Agility PR Solutions.

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NewsWhip Mission

NewsWhip

We live in a world that’s mediated by the videos and content that appear on our glowing screens. The stories that come to us through apps and feeds shape our worldviews, slowly influence our identities – and influence elections, fashion trends, and social movements. We’re being programmed each day – and we have no idea how. NewsWhip’s mission is to crack open the sealed, black box of content sharing, recommendation and virality, and reveal the stories shaping the world.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Are Awareness Days Overused in Marketing and PR?

Prohibition

In the marketing and communications industry, tapping into key dates on the calendar is a common strategy. From major retail milestones like Black Friday and Valentine’s Day to more niche awareness days such as National Dog Day or National Grandparents Day, these dates offer brands an opportunity to connect with their specific audience. However, hopping on the bandwagon without a well-thought-out strategy can make a campaign or press release feel forced and unauthentic.

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Building a Hospitality Brand: How PR Shapes Consumer Perceptions

5W PR

In the competitive realm of hospitality PR plays a crucial role in shaping consumer perceptions. A well-executed PR strategy can elevate a brand from obscurity to a sought-after destination. Brand Storytelling Storytelling remains one of PR’s most powerful tools. Crafting compelling narratives about a brand’s history, values, and unique selling points connects with consumers on an emotional level.

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Why strategic web development is key to growing your nonprofit in 2024 and beyond

Agility PR Solutions

Running a nonprofit in 2024 isn’t all that different from running a business. Both are cutthroat endeavors, with fierce competition to stand out, whether it is raising funds, deploying them efficiently, or building a reputable and recognizable brand over time. As a result, having a robust web presence is no less critical for nonprofits than […] The post Why strategic web development is key to growing your nonprofit in 2024 and beyond appeared first on Agility PR Solutions.

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