Sat.Sep 14, 2024 - Fri.Sep 20, 2024

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Effective Crisis Communication: PR Strategies to Mitigate Damage

Ronn Torossian

In a crisis, communication can define a brand’s trajectory, which is why PR crisis management is important. Effective communication strategies are crucial for navigating challenging times and safeguarding a brand’s reputation. Prioritizing clear, timely, and thoughtful communication directly influences brand perception and mitigates potential damage.

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Leveraging social media influencers: A guide to effective marketing partnerships

Agility PR Solutions

In today’s digital landscape, social media influencers have emerged as key partners for brands seeking to broaden their reach and engage with specific audiences. These influencers, who have cultivated large, dedicated followings on platforms like Instagram, YouTube, and TikTok, have the ability to enhance a brand’s message, boost visibility, and drive consumer actions in ways […] The post Leveraging social media influencers: A guide to effective marketing partnerships appeared first on Agi

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The Science of Happiness: Choosing Joy Over Perfection with Tami Muller

PR for Anyone

Tami Muller is a certified happiness instructor and the author of the #1 Amazon bestseller, How to Be on a Diet for 45 Years and Never Be Thin: A Practical Guide to Freedom and Happiness. Her journey of self-discovery, acceptance, and the pursuit of happiness has transformed her life and career, empowering others to find joy within themselves. In this episode, Tami joins Christina to discuss how to cultivate happiness from within.

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7 ideas that marketers say are working in B2B marketing right now

Sword and the Script

A renewed focus on customer relationships and B2B video content are among the most commonly cited aspects of marketing that those in the trenches say are yielding success B2B marketing has seen better economic times. The challenge of the current environment is stirring debate about what works in B2B marketing and what does not. Such debates can stir passionate responses, but I wanted to know what those in B2B marketing are doing right now that’s working.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Making a ‘Boring’ Brand Interesting: How A Dull Subject Can Be Made Newsworthy

Prowly

Whether you’re agency-side or in-house, if you work in PR, you likely have a list of ‘dream’ brands that you would love to work with and brainstorm ideas for. But often, reality means working with lesser-known brands, tight budgets, and industries that aren’t exactly glamorous — you’re faced with a client specialized in roofing, waste management, office furniture — you name it.

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More Trending

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3 Communications Tips to Stay Out of Trouble In Election Season 

Stern + Associates

It’s a general rule that non-political organizations – especially businesses – don’t want to get sucked into political controversies. But this becomes a lot harder during an election season, when your social media accounts are being spammed by people talking about politics, your spokespeople face politicized questioning in interviews and any marketing move could be misconstrued as a political statement.

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Creative Content That Works with Darren Kingman

Buzzstream

I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digital PR, SEO, and content marketing agency. So, I used our chat to drill down how Darren and his team generate ideas. It turns out that much like myself, Darren is a content junkie, always on the lookout for interesting, inspiring content.

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The State of PR 2024: Top 3 Takeaways You Need To Know

Prowly

You’d think that year on year changes in any industry aren’t significant enough to flip the script upside down, yet every single time we’re collecting answers from PR professionals we get to find out the shifts they’re dealing with on a daily basis. We found that an increasing number of clients and stakeholders are starting to prioritize evaluating our work on measurable results , usually built on data-driven strategies.

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Building brand awareness: Strategies for new businesses

Agility PR Solutions

Building strong brand awareness is essential for any business. Without awareness, making sales or scaling becomes nearly impossible because your target audience won’t even know you exist. The goal of brand awareness campaigns is to inform potential customers that your business is a viable option they should consider. The challenge? Hundreds of businesses offering similar […] The post Building brand awareness: Strategies for new businesses appeared first on Agility PR Solutions.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Answers to 11 of the Most Frequently Asked PR Questions

Garrett Public Relations

When you work in public relations, you often hear the same questions. “What does it take to get started with PR?” “How long does it take PR to work?” “Do I really need to use a media database or a wire service?” I recently led a webinar for Notified with hundreds of attendees (ICYMI, […] The post Answers to 11 of the Most Frequently Asked PR Questions appeared first on Garrett Public Relations.

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Media-pitching mistakes with Jason Mudd | On Top of PR podcast

Axia PR

In this solocast episode, host Jason Mudd discusses how to improve your media pitches and craft news releases journalists will notice. Tune in to learn more!

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Paving a Legacy, Why Mentoring Matters

Culpwrit

By Jane Dvorak, APR, Fellow PRSA Recently, I had the honor of having a mentoring award named for me, the Jane Dvorak Mentor of the Year Award, how crazy is that? Crazy, because I feel it comes quite naturally and frankly, that I have benefitted greatly from the experience of those relationships built. I… Continue reading Paving a Legacy, Why Mentoring Matters The post Paving a Legacy, Why Mentoring Matters appeared first on Culpwrit.

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6 ways you can use AI to create stellar PR content

Agility PR Solutions

Customers today want to trust the brands they choose, and public relations plays a very important role in building that trust. PR involves managing your brand and its communications by sharing important news and updates through a variety of marketing channels. And if you want to know how to do PR right, start by using […] The post 6 ways you can use AI to create stellar PR content appeared first on Agility PR Solutions.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Why It’s Important to Focus on Creative Content Marketing

Contently - Strategy

A woman jolts awake in the dead of night, awoken by a thud from downstairs. A wizard, who’s been training in the magical arts since he was a boy, is about to face his first great test. Plane crash survivors on a remote island grapple with their new circumstances. Each sentence is the start of a brand-new story. And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create.

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Reinforce Continuous Knowledge of your Organization with Media Planning

5W PR

Media planning, traditionally seen as a tactical approach to reaching consumers, is currently experiencing a significant transformation. Its emerging potential as a strategic driver for enhancing and disseminating organizational knowledge is gaining recognition. Media planning agencies can help businesses create a culture of continuous learning and growth by delving into audience insights, crafting compelling messages, selecting optimal channels, and leveraging data-driven analysis.

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CES 2025: Six PR Facts Vehicle Technology Supplier Need to Know

Bianchi Biz Blog

CES® and its new logo are registered trademarks of the Consumer Technology Association One of the most competitive tech events in the entire world for journalists and exhibitors alike is arguably CES. Because of this, it’s critical vehicle technology providers and automotive mobility suppliers understand the media relations and the PR landscape of this massive event to: set realistic media targets; manage executive expectations; and ensure a successful PR experience.

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10 travel PR campaigns that went wrong

Agility PR Solutions

Travel PR campaigns can sometimes go awry, leading to backlash and negative publicity. Here are some notable examples of travel PR campaigns that went wrong: 1) United Airlines’ “United Breaks Guitars” Incident In 2008, United Airlines faced a PR nightmare when a musician, Dave Carroll, had his guitar damaged by the airline and was dissatisfied […] The post 10 travel PR campaigns that went wrong appeared first on Agility PR Solutions.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Generative AI + quantified data = predictive insights

NewsWhip

As part of NewsWhip’s inclusion in the Social Intelligence Lab Tech Landscape report, our CPO Dervilla Mullan sat down with their team to discuss how NewsWhip helps brands proactively defend their reputations with predictive data. This interview first appeared in SILab Tech Landscape report which you can find here. NewsWhip’s predictive media monitoring platform helps comms and insights professionals proactively manage their brand’s reputation.

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The Illusion of Neutrality Part Two: How Brands Can Thrive by Embracing Bold Stances 

5W PR

Written by 5WPR Senior Vice President & General Manager of 5WPR Miami, Carolina Gartenberg, and Vice President of Corporate, Michael Padovano When crafting a bold, value-driven stance, brands can benefit from following the core tenets of communication, as embodied in the 5Ws – Who , What , When , Where , and Why : Who: Who is your audience? Brands must know precisely who they are speaking to, whether it’s a loyal customer base, internal stakeholders, or the public.

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Congrats, You Graduated! Now Here’s How to Survive the Job Hunt

Buchanan PR

“Yay, you graduated! Now, you’re not a student. You’re just unemployed.” Sadly, that is an actual quote that was repeated to me as my time in college came to an end. Although college graduation is supposed to be one of the most exciting times in a person’s life, without the “student” status to depend on, postgraduates face a daunting new landscape: the ever-changing job market.

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8 key elements that help tourism digital marketing campaigns stand out

Agility PR Solutions

Winning digital marketing agency campaigns for tourism involve a blend of creativity, data-driven strategy, and a deep understanding of the target audience. Here are some key elements and examples that can help a tourism campaign stand out: 1. Targeted Content Marketing Create Compelling Stories: Develop engaging content that tells compelling stories about the destinations.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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OnePitch Fall Tour is Here

OnePitch

You may have seen us during one of the stops on our Summer Tour, but we aren't stopping there! Starting in September, we are hitting the road to get to four more cities before the end of the year: DC, Atlanta, Dallas, and Philly.

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Maintain Your Organization’s Relevance With Strategic Influencer PR

5W PR

In an era of information overload and dwindling attention spans, organizations must break through the noise to engage their target audience with the help of an influencer agency. Strategic influencer PR presents a compelling solution, empowering businesses to amplify their message, elevate their brand reputation, and foster meaningful engagement. The Power of Influencer Partnerships Influencer PR involves nurturing relationships with individuals with significant sway over a particular audience.

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How Social Media News Consumption Impacts PR Strategy

HMA Public Relations

Did you know that 54% of U.S. adults sometimes turn to social media for news? Discover key findings from a recent Pew Research study and learn how this data can help shape your PR strategy to effectively reach and engage your target audience. Find out more in this post from Justin Liggin.

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5 ways social listening can help you track online conversations and trends

Agility PR Solutions

Is your brand’s online conversation going unnoticed? Public online conversations can make or destroy a brand’s workflow. So, now more than ever, it’s critical to grasp the importance of social listening. Brands can improve their online appearance by using live streaming for business to enhance reach and boost engagement. According to a survey from Social […] The post 5 ways social listening can help you track online conversations and trends appeared first on Agility PR

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Harnessing PR to Navigate the Complexities of the Healthcare Industry

The Hoyt Organization

The challenges of an aging population and the potential threat of pandemics increases the demand for a trusted and high quality healthcare industry. Global health crises have emphasized the need for a robust healthcare system that can quickly respond to widespread threats. Improving healthcare services is not just about addressing immediate medical concerns; it’s about enhancing quality of life and protecting our communities.

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The Importance of Branding in Creating a Unique Label for Your Organization

5W PR

A label is more than just a piece of paper or sticker. It serves as the face of an organization. A well-crafted label can significantly impact customer perception, making it essential to grasp the role branding plays in this process, and a branding agency can help businesses achieve precisely that. Branding Branding represents an organization’s core identity, encompassing everything from mission and values to visual identity and messaging.

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5 takeaways from AI Deciphered

Steve Barrett on PR

PRWeek teamed up with its siblings Campaign and MM+M to put on a three-track conference that sifted real actionable practice and insights on AI from the BS.