Sat.Oct 22, 2022 - Fri.Oct 28, 2022

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How To Run A Status Call Like A Boss: PR Tips

ImPRessions - Crenshaw Communications

Regular “touch-base” calls are a PR agency staple. They’re typically how we sync up with a client, report on progress, and highlight opportunities within a PR engagement or program. Weekly or biweekly meetings are not just markers of progress, though.

Meeting 156
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Learn from Adidas’ PR mistakes with Ye

PR Daily

Despite cutting ties, Adidias isn’t out of the woods yet. Adidas waited too long to respond to an influencer who had turned toxic. Here’s what you can learn from their mistakes.

Fashion 127
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How to be a Good PR Client: A Primer | Business Wire Blog

Business Wire

The relationship between a public relations counselor and their client is an important one. Whether a small freelance, boutique, or top 10 global PR consultancy, everything comes back to the relationship. The success or failure of the overall business arrangement depends on it.

Blogging 249
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McKinsey declares community to be the big idea in marketing for this decade

Stuart Bruce

You might not be familiar with the term Community Based Marketing. I wasn’t when I first heard it.

Community 131
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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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How earned media drives consumer behavior

PR Daily

New research based on analysis of more than 100,000 media articles. One of the biggest challenges for PR pros is understanding how their efforts influence consumer behavior.

Consumer 122

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3 lessons corporate blogs can learn from personal blogs

Communications Conversations

Corporate blogging has never been bigger. According to the annual University of Massachusetts study of how Fortune 500 companies are using social media, a whopping 77% of companies are using a corporate blog.

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As holiday staffing issues mount, retailers grapple with how to manage customer expectations

Agility PR Solutions

The holiday season is a complex time of year for retailers in any economy—but in 2022, record-high inflation, blowback from global supply chain disruptions, and an intensely competitive labor market threaten to take the “happy” out of holidays before the season even starts, new research from multinational tech firm UKG finds.

Retail 78
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Score a goal by leveraging soccer fans for marketing and brand engagement

Agility PR Solutions

The fall is ripe with marketing opportunities: holiday shopping, MLB playoffs, NFL season kicking off and NBA and NHL seasons underway. But this fall, a big opportunity is falling into marketers’ laps—the highly anticipated FIFA Men’s World Cup.

Brand 132
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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work.

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How to Earn Executive Support for Your 2023 PR Initiatives

Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant

Andrea Holland is here to talk us through how PR efforts, initiatives, and campaigns can support a variety of different business units within an organization to fulfill ultimate company goals.

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How To Run A Status Call Like A Boss: PR Tips

ImPRessions - Crenshaw Communications

Regular “touch-base” calls are a PR agency staple. They’re typically how we sync up with a client, report on progress, and highlight opportunities within a PR engagement or program. Weekly or biweekly meetings are not just markers of progress, though.

Meeting 156
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Three cardinal rules of PR that Adidas broke with Kanye West

NewsWhip

Somewhere in Adidas headquarters in Herzogenaurach, Germany, there’s a team of PR and Communications professionals who have just been through the toughest week of their careers.

Radio 124
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5 Halloween-themed email examples to get inspired 

Agility PR Solutions

Halloween is around the corner, and most brands need inspiration for their upcoming email campaigns. During this spooky period, there are many tactics that you can follow to upgrade your email marketing efforts and increase your revenue.

Examples 130
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Say less

PR Daily

…and be clear before clever. I started this column in August but had trouble wrapping it up. It seemed adrift. The hook I needed finally fell in my lap last week when French writer Annie Arnaux won the Nobel prize in literature, hailed for the economy of her prose.

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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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Featured journalist: Shah Fahad

Muck Rack

Featured journalist: Shah Fahad

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How We Made Our Chapter Event More Inclusive

PRSay

In September, PRSA’s Minnesota Chapter hosted 150 attendees from throughout the Midwest District for three days of networking and learning. Our conference theme was “The Shake Up: Changing Times, Changing Comms.”.

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Sustainability no longer just an ethical choice—it’s now a business opportunity

Agility PR Solutions

New Forrester research finds that governments, investors, consumers, and companies worldwide are stepping up to invest in and embrace more sustainable solutions to combat climate change. The research and advisory firm estimates that the US and the EU alone are currently spending $1.4

Ethics 95
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The 3 types of quiet quitters

PR Daily

The new workplace trend is not a ‘one size fits all’ situation. If you’ve been keeping track of workplace trends recently, you might have already heard of “quiet quitting.”

Employee 135
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A Step-By-Step Guide to Managing a PR Crisis

Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.

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Featured Journalist: Rory Robinson

Muck Rack

Featured Journalist: Rory Robinson

95
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How final is a final certificate?

Practical Law Construction

At the end of last year, Jonathan discussed the Court of Session’s judgment in D McLaughlin & Sons Ltd v East Ayrshire Council , where Lord Clark looked at the conclusiveness of a final certificate under a Scottish Standard Building Contract with Quantities, 2011 Edition (SSBC, 2011 Edition).

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Top trends for 2023 for food and beverage brands

Agility PR Solutions

With budgets stretched and supplies under strain, food and beverage brands need to be flexible in action and open in spirit to connect with consumers, while also taking full advantage of rapidly emerging technological opportunities.

Trends 91
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Announcing PR Daily’s 2022 Content Marketing Awards finalists

PR Daily

See who made the short list. PR Daily is proud to announce its finalists in our 2022 Content Marketing Awards. The finalists on this list represent the storytellers who know how to create content that stands out on the crowded content landscape.

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5WPR 2022 Consumer Culture Report

5WPR’s third annual report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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7 essential tips for writing press releases for events

Muck Rack

7 essential tips for writing press releases for events

Writing 95
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What is a Content Strategy and Why Do I Need One?

PR 20/20

I f content isn’t a part of your overall sales and marketing strategy, here’s a reminder that it should be—and for good reason.

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Nielsen: Media and marketing are missing the mark in connecting with Black consumers

Agility PR Solutions

Even as DEI became a front-seat priority for brands and businesses in 2022, broadcast media has seen a 10-percentage-point decline in Black viewers who are more likely to buy from brands that advertise in inclusive content compared to 2021.

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TikTok will not save you

PR Daily

The red-hot network carries tempting promises — and big risks. It feels like the only social network anyone is talking about today is TikTok. It’s where Gen Z are. It’s growing exponentially. Agencies and brands are putting resources into TikTok to the exclusion of all others.

Viral 126
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2022 Media Database Buyer’s Guide

To maintain accurate contact information for journalists and influencers, a homegrown database doesn’t cut it. Cision created the go-to guide for selecting a new media database. Download and learn how to choose the right media database for you!

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PR job interviews: 8 smart questions you should be ready to answer

Muck Rack

PR job interviews: 8 smart questions you should be ready to answer

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My Company Won an Award – Now What?

Buchanan PR

My Company Won an Award – Now What? Tips For Promoting an Award. October 26, 2022. Anne Buchanan. A common question we hear from clients is, “Our company just won this award. How can we turn it into news?”. Our response?

Company 80
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Engaging Gen Z in the metaverse—how it will impact their future

Agility PR Solutions

New survey research from young consumer authority Cassandra unveils emerging attitudes and knowledge about the metaverse and new technologies, and their potential impact.