The Follow-Up Pitch: PR Tips On Getting It Noticed
ImPRessions - Crenshaw Communications
APRIL 18, 2022
As PR teams know, creating and distributing content is one thing; getting journalists to use it is another. The way we conduct media outreach is critical, especially with reporters often receiving hundreds of pitches and press releases each day. From relationships to cold outreach, the way a publicist reaches out to a reporter is key. One of the most effective ways to do so is through email.