August, 2023

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The Four Most Effective Crisis Communications Strategies

Ronn Torossian

Companies face various crises that can harm their reputation and business. To protect their brand image and regain public trust, it’s essential for companies to respond quickly and effectively. Effective crisis communication strategies can help companies navigate through turbulent times. Transparent and timely communication During a crisis, transparency and timeliness are paramount.

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How To Interview Experts Like A Journalist: Tips For PR Teams

ImPRessions - Crenshaw Communications

When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, “We want you to think like a journalist.” I never said this at the time, but now I can admit: I don’t really know what that means. But I do know something about interviewing experts, which is often the basis for B2B comms writing. SMEs are a valuable resource When you’re writing to advocate on behalf of a third party, as PR teams often do, you must lay out the strongest possible argument in

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The Difference Between a Press Release and a Pitch

Remote PR Jobs

In today's fast-paced media environment, getting noticed in the right circles can be a challenging task. For PR professionals, garnering media coverage is crucial to building brand recognition and credibility. Two of the most common methods used to generate buzz are press releases and pitches. While they may appear similar at first glance, these two approaches have distinct differences in their purpose, structure and execution.

Pitching 243
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Getting Social: Sharing Your News on LinkedIn | Business Wire

Business Wire

LinkedIn is a robust professional social media platform with millions of users around the globe. It’s a hub for connecting with colleagues, industry peers, potential employers, clients, and business partners. More than a networking site, LinkedIn is a space for engaging in industry discussions, seeking career opportunities, and sharing valuable insights.

LinkedIn 322
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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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The Power of Music Partnerships

The Resolution Blog

In episode 40 Stella explored ‘how music grows brands’ in her interview with authors & brand experts Rebecca Jolly and Joe Bellioti; They discussed the benefits music can have on a brands business but what about the other side of the partnership? The music artist. How does the involvement of a track in a PR […] The post The Power of Music Partnerships appeared first on PR Resolution — by CoverageBook.

More Trending

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How the Ongoing SAG Strike Impacts New Film and Television Releases

Ronn Torossian

Hollywood finds itself in a state of uncertainty as two major unions, the Writers Guild of America (WGA) and SAG-AFTRA, are on strike, and there are no immediate plans for restarting negotiations. The Alliance of Motion Picture and Television Producers (AMPTP) has stated that the unions have been unwilling to compromise on key issues, such […] The post How the Ongoing SAG Strike Impacts New Film and Television Releases appeared first on.

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3 Themes To Watch For During SaaStr Annual 2023

ImPRessions - Crenshaw Communications

For PR and communications professionals, staying on top of industry trends is vital. And, for those operating in high-growth sectors like SaaS, industry events are not just networking opportunities. They’re a goldmine of insights. SaaStr Annual 2023 , which bills itself as “the world’s #1 cloud gathering,” will kick off next week, so we spent some time reviewing the agenda and featured speakers to better understand possible topics, issues, and questions.

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Living Radiantly: Finding Purpose and Meaning After Adversity with Christine Howard

PR for Anyone

Have you ever looked at your reflection in the mirror and really told yourself that you love yourself? This practice helped Christine Howard shift her mindset and life after a breast cancer diagnosis and difficult, unexpected divorce! As a leadership lifestyle mentor and self-love guru, Christine shares her tips for living radiantly after adversity.

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Targeting College and University Media | Business Wire

Business Wire

Sending press releases to media outlets that cover college and university news can be a strategic approach to gain visibility, share important updates, and build relationships with the public and the media.

Media 322
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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PR Resolution Meets: Mark Taylor from The Ivors Academy

The Resolution Blog

In our next installment of ‘PR Resolution Meets’, we speak with Mark Taylor, Director of Membership, Marketing, and Communications at The Ivors Academy. Mark emphasizes the importance of solid data and reporting in their day-to-day operations supporting their diverse community of songwriters and composers to grow their careers and achieve recognition.

Meeting 296
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Onclusive Clips – Vlog Episode #2

Onclusive

Coming soon… Episode 2: Building Long Term Corporate Brand Value In this fast media world, it’s becoming more and more difficult for PR, Comms and marketing professionals to manage brand reputation. Building a lasting corporate brand value is a tricky task, requiring careful strategy and dedicated execution. In this episode: We examine the key changes in communication channels that has made building brand awareness harder.

Corporate 195
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How the Integration of Technology is Revolutionizing the Home and Houseware Industry

Ronn Torossian

Technology is changing people’s lives. The home and houseware industry is one area seeing major advancements. Smart home technology is making homes more connected, efficient, and convenient. From kitchen appliances to cleaning devices, technology is revolutionizing how people live in their homes. Smart home automation Home automation is a key aspect of the smart […] The post How the Integration of Technology is Revolutionizing the Home and Houseware Industry appeared first on.

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The Modern PR Approach For B2B Tech Companies

ImPRessions - Crenshaw Communications

Over the years, I’ve observed a trend with startling regularity: Many B2B tech companies, regardless of their size or stature, don’t operate with a fixed marketing plan in place. It’s almost as if this vital blueprint for external communication is a luxury, rather than a necessity. Given this scenario, a common refrain from many PR firms is, “Give us your marketing plan, and we’ll provide you with a PR strategy.” On the surface, this seems logical, but dig a l

B2B 156
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Dementia Prevention: What You Can Do to Keep Your Brain Healthy with Melissa Batchelor

PR for Anyone

We’ve learned about forming healthy habits for physical wellness, now let’s talk about how to keep your brain sharp as you age. A lot of people think genetics are the main contributing factor in cognitive decline, but lifestyle is far more important. Dementia and Alzheimers expert Melissa Batchelor tells us about how diet, movement, water, and sleep can affect brain function.

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5 Tips for Press Release Product Debuts | Business Wire

Business Wire

Unveiling your company’s latest product is more multifaceted than it was even a few years ago. Whether you’re selling IT management services or consumer packaged goods, an ever-increasing shift to online purchasing habits (both B2B and B2C ) and the resulting competition for audience attention are changing the game for industries of all types and sizes.

B2C 268
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The Difference Between a Press Release and a Media Pitch

Remote PR Jobs

In today's fast-paced media environment, getting noticed in the right circles can be a challenging task. For PR professionals, garnering media coverage is crucial to building brand recognition and credibility. Two of the most common methods used to generate buzz are press releases and media pitches. While they may appear similar at first glance, these two approaches have distinct differences in their purpose, structure and execution.

Pitching 130
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Gen Z adds complexity to today’s multigenerational workforce: 5 trends to know

Agility PR Solutions

Unlike their predecessors, Gen Z has come of age in a purposeful world, where rights and values have been under a bright spotlight, and with their digital prowess, they have acquired an abundance of insights about how they want their world to work, compared to prior generations at their age—and as they enter the workforce, […] The post Gen Z adds complexity to today’s multigenerational workforce: 5 trends to know appeared first on Agility PR Solutions.

Trends 148
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Workplace Benefits Have Never Been More Important: Here’s Why

Ronn Torossian

Workplace benefits and company perks are crucial for attracting and retaining top talent, boosting employee morale and satisfaction, and fostering positive company culture. In today’s competitive job market, companies must do more than just offer competitive salaries. They need to effectively communicate their additional benefits and perks to distinguish themselves as an employer of choice. […] The post Workplace Benefits Have Never Been More Important: Here’s Why appeared firs

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How To Tap The PR Power Of Employer Branding

ImPRessions - Crenshaw Communications

As a PR firm focused on high-growth technology companies, we talk to prospective clients all the time about their goals. Most say they want to build visibility to attract more customers, or to gain a competitive advantage in their sector. Lately, however, they prioritize another goal that’s at least as important as growing partners or even customers — recruiting the best workers.

Branding 156
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The Sweet Success Story of the Cheerful Baker Lauren Jacobs

PR for Anyone

Life’s a whirlwind of surprises! Imagine going from selling home decor to competing on a baking show on national TV – talk about a plot twist! But hold on, Lauren Jacobs didn’t magically become The Cheerful Baker overnight. All of her different life experiences, like working in retail and teaching art classes, empowered her to become the successful entrepreneur she is today.

YouTube 130
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Navigating Communications During Funding Rounds | Business Wire

Business Wire

In a webinar with PRSA Technology , Elaine Stiles, Group Vice President at Business Wire, discussed making the most of funding news and capturing media attention.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Should You Join Threads? 9 Factors to Consider

PRSay

With Elon Musk at the helm of Twitter (recently rebranded as X) and the continued chaos and criticism surrounding the company, Meta has seized the opportunity to unveil Threads , its own microblogging platform, to rival Twitter’s dominance. But the question remains: Will Threads become the new Twitter or fizzle out like Clubhouse? Assess these nine factors to decide if your brand or organization should lean in or out of Threads. 1.

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Consumers and employees want more inclusion of people with disabilities in brand marketing

Agility PR Solutions

They will view these companies more favorably, trust them more, and do more business with them. Voya Financial recently partnered with the Institute for Public Relations (IPR) on a comprehensive research report titled “Disabilities in the Workplace: Culture, Communication, Support, and Inclusion” that analyzes a survey of 1,014 employees from various companies to determine how […] The post Consumers and employees want more inclusion of people with disabilities in brand marketing appeared f

Employee 148
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Deconstructing a Wall Street Journal Story on Innovation

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Most companies want to be known as innovative. To bastardize the Wallace Simpson line, “you can never be too rich, too thin or too innovative.” The problem is those same companies often depend on adjectives to tout their breakthroughs.

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How To Build B2B PR Around Invented Holidays

ImPRessions - Crenshaw Communications

From Presidents’ Day furniture sales to tech deals on July 4th — and all the mattress sales in between — holiday marketing is a hallmark of consumer brand strategy in the U.S. And while B2C brands are quick to build events around holidays, for B2B brands, holiday marketing can feel forced. Yet, jumping on a newsworthy occasion can add timeliness for B2B tech and other high-growth categories.

B2B 156
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Discover the Actionable Habits of the World’s Best Strategic Communicators

Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

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Navigating Clinical Trials and Cancer Patient Advocacy with Dana Dornsife

PR for Anyone

When a person receives a cancer diagnosis, their life is completely changed. The overwhelming amount of information and medical terminology can make it challenging for both patients and their families to create a treatment plan. Fortunately, there are organizations like the Lazarex Cancer Foundation that offer hope and support during this challenging time.

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Do Editorial Calendars Still Matter When Pitching the Media?

Garrett Public Relations

As companies plan content, many use a calendar. And so do publications. Some publish an editorial calendar. In B2B public relations, we use these to help us understand what a publication plans to cover so we can place stories for clients by pitching the media. (Here’s an example.) But, do … Do Editorial Calendars Still Matter When Pitching the Media?

Pitching 131
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Lessons in Brand Cross-Promotions from ‘Barbenheimer’

PRSay

As Labor Day approaches and summer winds down, PR professionals can learn from the marketing phenomenon that exploded from the season’s two biggest movies: “Barbie” and “Oppenheimer.” The two films — one a bright, uplifting tale of a doll come to life, the other a dark drama about “the father of the atomic bomb” — were both released on July 21, which led moviegoers to coin the term “ Barbenheimer.

Branding 133