Agility PR Solutions

JANUARY 23, 2025

For decades, cannabis was associated with negative stereotypes, criminality, and stigma. The marketing of cannabis was once limited to word-of-mouth, underground channels, or illegal markets. However, the landscape has changed dramatically over the past 10 to 15 years as legalization movements gained momentum and public perception shifted. Cannabis is increasingly seen as a legitimate product, […] The post The future of cannabis marketing: From stigma to mainstream first appeared on Agilit

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Marketing Publicity 163

Prowly

JANUARY 23, 2025

Pitching to trade media requires surgical precision. In B2B PR, you want to impact the decision-makers: executives, managers, C-suite Theres no better feeling than proving to your stakeholders that your media placements shortened the sales cycle. But breaking through is getting more and more difficult in the over-saturated market. To strategize better , learn the dos and donts of the quintessential trade media workflow: Task #1: Finding trade media contacts Task #2: Writing pitches to trade medi

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Pitching How To Media B2B 104

Agility PR Solutions

JANUARY 23, 2025

In today’s fast-paced digital world, brands need tools that keep up with the speed and complexity of online conversations. Traditional press releases and one-sided messaging are on the way out, and AI-powered communication tools are on the rise. Artificial intelligence tools are great for streamlining tasks like media monitoring, social listening, and crafting customized content. […] The post AI-powered public relations: How to make your PR smarter without losing its human touch firs

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Publicity How To Tools Brand 105

Reputation Us

JANUARY 23, 2025

In 2025, RepUs continues to witness the evolution of reputation management and crisis mitigation in the real world and digital world. The following RepUs speaking topics for 2025 reflect emerging corporate trends, challenges and opportunities in reputation management. President and Chief Reputation Officer Casey Boggs of ReputationUs is a recognized global authority on reputation management and crisis mitigation for businesses and nonprofits.

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Reputation Crisis Insurance Insurance 78

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

Pitching

Ronn Torossian

JANUARY 23, 2025

Learn how quantum computing companies can use PR trends like educational content and social media to communicate complex tech and build trust with diverse audiences The post Effective PR for Quantum Computing Companies: Navigating Trends in a Revolutionary Field appeared first on.

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Trends Company Education Social Media 150

Notified

JANUARY 23, 2025

According to advertising legend David Ogilvy, by the time youve written your headline youve spent 80 cents of your communications dollar. Its true - many times more people (and journalists) will read this vs. your body copy. This begs the question - are you getting 80% of your ROI out of your press release headline?

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How To Advertising Advertising Communications 105

OnePitch

JANUARY 23, 2025

Valentine's Day is just around the corner, and for PR professionals, its the perfect moment to pitch stories that captivate readers with themes of love, indulgence, and connection. Whether you're spotlighting romantic dining experiences, unique gifts, or heartwarming campaigns, targeting the right journalists is key to landing coverage that resonates.

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Pitching 52

HMA Public Relations

JANUARY 23, 2025

Businesses can embrace emotion-centered strategies to tell important stories while building trust and genuine connections. Learn more about these strategies and the small gestures that create meaningful experiences in this blog post from Justin Liggin.

Strategy 91

Strategy Blogging Publicity 91

Steve Barrett on PR

JANUARY 23, 2025

There was a sense of guarded optimism in the air at the latest World Economic Forum. But CEOs want their CCOs to step up and deliver on their greater accountability.

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Corporate 88

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Reputation Us

JANUARY 23, 2025

In 2025, RepUs continues to witness the evolution of reputation management and crisis mitigation in the real world and digital world. The following RepUs speaking topics for 2025 reflect emerging corporate trends, challenges and opportunities in reputation management. President and Chief Reputation Officer Casey Boggs of ReputationUs is a recognized global authority on reputation management and crisis mitigation for businesses and nonprofits.

Reputation 78

Reputation Crisis Insurance Insurance 78

Medianet Australia

JANUARY 23, 2025

As 2025 unfolds, the public relations (PR) landscape is undergoing a seismic transformation. Emerging technologies and shifting audience expectations are redefining how brands communicate. From AI-powered storytelling to the rise of micro-influencers, 2025 promises to be a game-changer for PR professionals.

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Publicity Storytelling Trends Technology 52

Bianchi Biz Blog

JANUARY 23, 2025

Some companies struggle to get their story told in the automotive sector. While many PR firms may have the right basic skill set, without the in-depth market knowledge, awareness of automotive industry trends and issues, deeply experienced staff, and existing relationships with media and event organizers that an automotive specialist PR firm has, you may be missing your goals.

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Automotive Agency How To Conference 97

Agility PR Solutions

JANUARY 23, 2025

From TikToks on-and-off ban, RedNotes rapid entrance, Trumps new AI and tech regulations squeezing social giants like Meta2025 is off to a dramatic start. Experts from performance marketing agency, Journey Further, weigh in on our current social landscape, providing advice to digital marketers who may be scrambling on how to navigate the ongoing uncertainty.

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Strategy Brand Branding Social Media 172

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

The Hoffman Agency

JANUARY 23, 2025

A robust yet flexible approach to communications will be essential as companies operating in the fast-growing region look to maintain favor with both the US and China. Southeast Asia plays an increasingly significant role on the global stage. Home to some of the worlds fastest-growing economies, it is a hub for manufacturing and supply chain diversification as companies seek alternatives to China.

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Energy Policies Technology Local 36