5W PR

JANUARY 17, 2025

In the ever-evolving landscape of travel, destination marketing has become increasingly sophisticated. To effectively attract visitors in 2025 and beyond, destinations must employ innovative public relations strategies by working with a travel PR agency that resonates with discerning travelers. Embrace Niche Travel and Targeted Audiences Gone are the days of broad, generic appeals.

Tourism 78

Tourism Travel Marketing Local 78

Stern + Associates

JANUARY 17, 2025

Agentic AI is promised to be the next evolution of tech after generative AI, and companies like Microsoft are committing to making it a part of their core strategy but what does this term mean, and how can businesses responsibly leverage it for a competitive advantage? If youre interested in learning more about responsibly utilizing these AI tools that can make decisions and act on their own without human intervention, weve put together a primer from the globally renowned AI experts represented

Meeting 105

Meeting Technology Groups Customer Service 105

Ronn Torossian

JANUARY 17, 2025

Learn how to effectively market your brand to male audiences on TikTok, with strategies for authentic content, influencer partnerships & engagement tactics. The post Marketing on TikTok for Men: A Strategic Guide to Reaching the Male Audience appeared first on.

Marketing 195

Marketing Strategy Brand Branding 195

Culpwrit

JANUARY 17, 2025

By Teri Llach Public relations is all about interacting with the public on behalf of an organization. PR professionals might wonder where they fit in a world where customer engagement is increasingly coming from machines. The good news is that the growing use of AI works perfectly in line with PR goals. By focusing… Continue reading Building Your PR Career: Why Mastering AI Matters The post Building Your PR Career: Why Mastering AI Matters appeared first on Culpwrit.

Publicity 59

Publicity Customer Service 59

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

Pitching

Prohibition

JANUARY 17, 2025

According to a recent report in The Guardian, 28% of young adults in the UK do not drink alcohol at all. This demographic shift is part of a broader trend towards mindful and moderate drinkinga lifestyle that emphasises quality, health, and sustainability over quantity. For many younger consumers, the idea of a single ‘Dry January’ cleanse feels redundant when theyre already cutting back or eliminating alcohol year-round.

Consumer 62

Consumer Strategy Trends Marketing 62

Flatiron Communications

JANUARY 17, 2025

Not Gonna Lie Podcaster Kylie (Mrs. Jason) Kelce In a recent post on resources for discovering podcasts, I noted that 2025 will be a year when those in the PR profession must reconcile the desire by clients for coverage in legacy media versus the potentially greater impact of a whole new cadre of earned media platforms. In the piece, I wrote: There is nothing like a prominent Wall Street Journal or New York Times feature, let alone a six-minute segment on NBC Today or PBS NewsHour.

Journalism 28

Journalism Resources Twitter YouTube 28

Buchanan PR

JANUARY 17, 2025

This morning, the Supreme Court upheld a federal law requiring ByteDance to sell TikTok or shut it down in the U.S by this Sunday, January 19, 2025. So, unless President Biden or President-elect Trump throws a Hail Mary, its looking likely that the app will be banned by the end of the weekend. Right now, theres really no other app like TikTok. The communities created organically through the platform (shoutout #MomsOfTikTok) have made the app so attractive for everyday users.

Marketing 86

Marketing Pinterest YouTube Travel 86