Thu.Aug 08, 2024

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The role of healthcare PR in managing reputation—strategies, challenges and trends

Agility PR Solutions

In the modern healthcare landscape, reputation stands as a critical pillar upon which the success of healthcare organizations is built. Healthcare public relations plays a pivotal role in managing and shaping this reputation, ensuring that hospitals, clinics, and other healthcare providers maintain the trust and confidence of their patients, stakeholders, and the public at large. […] The post The role of healthcare PR in managing reputation—strategies, challenges and trends appeared first

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GlobeNewswire by Notified Strengthens European IR and PR Solutions

Notified

When it comes to sharing news with European audiences, GlobeNewswire just got even better! For more than 20 years, GlobeNewswire by Notified has been the trusted partner for organizations seeking effective press release distribution and regulatory filing services in over 16 markets across Europe.

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5 ways digital PR helps grow businesses

Agility PR Solutions

Digital PR can significantly benefit businesses in various ways. Here are five key ways in which digital PR can help a business: 1) Brand Visibility and Awareness Digital PR helps businesses increase their online presence and visibility through various digital channels such as news websites, blogs, social media platforms, and influencers. By securing placements and […] The post 5 ways digital PR helps grow businesses appeared first on Agility PR Solutions.

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The Power of PR in Breastfeeding Awareness: Supporting Maternal Health and Baby Gear Brands 

5W PR

August marks Breastfeeding Awareness Month, a critical time to highlight the importance of breastfeeding for both maternal health and infant well-being. As brands in the baby gear and maternal health sectors seek to connect with their audience, PR emerges as a powerful tool to amplify their message. In this post, we explore why public relations is essential for brands in the breastfeeding space and how it can enhance their presence during Breastfeeding Awareness Month.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Ethical storytelling: Balancing brand narratives and social responsibility—key principles, brand examples, and 4 tips for writing your own

Agility PR Solutions

The future of a brand is dependent on its transparency and commitment to social responsibility and ethical behaviors. To reach new customers and gain the trust and loyalty of existing customers, brands must evolve and adapt their storytelling practices to reflect these values. This article explores the key principles of ethical PR storytelling as part […] The post Ethical storytelling: Balancing brand narratives and social responsibility—key principles, brand examples, and 4 tips for writ

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Overheard in Denver: 10 PRos on How They Manage Media Lists

OnePitch

We stopped over in Denver recently as part of our OnePitch Summer Tour , and got to hear from 9 local PR experts on their top (and most creative) tips for managing their many media lists. As PR folks, we are no strangers to the work that goes in to effective media list management, which is a task that can sometimes feel daunting. Rest assured, our goal is to equip you with the latest and greatest in PR tips and tricks, and media list management is no exception.

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FGS sale headlines busy week for agency transformation

Steve Barrett on PR

The strategic advisory specialist firm is leaving the WPP holding company fold to take its chances with private equity ownership.

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Social Media Advertising Updates – AI Continues to Thrive and TikTok Budget Declines

Prohibition

Yet another month of exciting ad updates for us to delve in to. AI continues to be pushed across all marketing platforms and a decline in budget being spent on TikTok advertising might make this the perfect time to start advertising on the platform. Here’s the latest! Meta ads can now detect offers on your website Using a new tool, Meta can now detect existing offers that are listed on a company’s website and display these on your ads.

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Sofia in Pieces

Maxim Behar

We all know very well that Sofia is a beautiful, calm, and rather safe city. The same party has governed it for about fifteen years, and—naturally—they were criticized from morning till night by everyone and, incidentally, with good reason. Not to mention that it’s practically an illness to allow any politician—whether a deputy, mayor, minister, or prime minister—to stay in office for more than two terms.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Book Review: Women’s Work in Public Relations

Wadds Inc.

A new anthology shines a spotlight on the persistent challenges faced by women working in public relations. Women’s Work in Public Relations is a revealing collection of data, theory, analysis, and personal stories from academia and practice. With contributions from 22 women authors, the anthology reviews the status of women within the profession in the UK and internationally.

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How to Pull Off a Year-in-Review Campaign People Will Actually Share

Contently - Strategy

The other day, I came across this tongue-in-cheek post while idly scrolling: “Spotify should send a halftime report. Tell me in July what my Wrapped is looking like and how much work I have left to do to turn this thing around.” Considering I’d just jokingly voiced how embarrassing my Wrapped was going to look this year after the hundreds of minutes I’ve spent clicking the replay button on Sabrina Carpenter’s “Espresso,” that post was a total read.

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