Mon.Jul 18, 2022

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Things to Consider before Creating a Target Audience

Ronn Torossian

A business should have a plan in place on how to handle engagement with all types of audience. Deciding on who is responsible for engagement with the audience and how it is structured is very important for the overall strategy. Figuring out who the business wants to reach with its content is the first step […]. The post Things to Consider before Creating a Target Audience appeared first on.

Strategy 195
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11 email metrics that matter for your business in 2022

Agility PR Solutions

Email is without a doubt the most common form of digital marketing, with 62 percent of businesses using it to retain clients and customers. That’s not surprising given how versatile and accessible email can be. With that in mind, it pays to think about what the right email metrics are and how they should be […]. The post 11 email metrics that matter for your business in 2022 appeared first on Agility PR Solutions.

Marketing 159

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#MediaMonday – Alex Gallagher

HMA Public Relations

Alex Gallagher of the Scottsdale Progress and The Entertainer! Magazine is the latest #MediaMonday feature! Meet Alex and find out how he got his start in writing, how he ended up at Times Media Group and more.

Media 73
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4 tips for increasing the efficiency of your PR business

Agility PR Solutions

Public relations can often prove to be one of the most important aspects of running a brand in the modern era. Since maintaining the right PR can often prove challenging, business owners will usually turn to third-party organizations in order to tackle the many tasks involved with keeping a good public image. If you run […]. The post 4 tips for increasing the efficiency of your PR business appeared first on Agility PR Solutions.

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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Use work and life experience to increase your knowledge and wisdom

Axia PR

Experience is a great tool for learning beyond what school can teach. As a professional, you should always be soaking up information and learning new things. No matter what you specialize in, learning new information will help you and your company grow and adapt. One great way to learn valuable information is through experience.

Tools 62

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Q&A with Liza Batallones, Director

Landis PR

By Staff. Liza during her Chopper 5 days in the 1990s. Can you tell us about your background? I come from a broadcast news background and started my career right out of San Francisco State as a reporter for KCBS Radio and KPIX TV. Around that time, I spent two years moonlighting as an assistant account coordinator at Landis! I eventually started reporting from Chopper 5, and that helicopter was my “office” for many years.

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Digital experience, second only to price, is the biggest driver of satisfaction for Gen Z

Agility PR Solutions

As the digital landscape becomes more accessible and engaging—and as digital natives themselves—the retail store is quickly losing its luster for Gen Z consumers. Fewer than 36 percent of consumers under 40 prefer to visit stores when interacting with retailers, compared to more than two-thirds of shoppers 57 and older, according to new research from […].

Retail 78
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Best Practices in Global Comms: A Conversation With ZF Group’s Christoph Horn


July is Global Affairs Month at PRSA. Learn more about the programming here. Christoph Horn is senior vice president of corporate communications and marketing at ZF Group, a global technology company supplying systems for cars, commercial vehicles and industrial technology, headquartered in Friedrichshafen, Germany. He grew up in Germany, Belgium and the United States and has worked as a journalist and with various companies including General Motors Europe and Adam Opel AG.

Crisis 91