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Employer branding on social media: 6 surefire strategies

Agility PR Solutions

The talent shortage is a huge problem for modern workplaces today—69 percent of the US employers are already struggling to fill job positions, and it’s projected that human talent shortage will reach 85 million people by 2030. The post Employer branding on social media: 6 surefire strategies appeared first on Agility PR Solutions.

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Cannabis/CBD Trends to Watch in 2023

5W PR

The industry has tremendous growth potential and could reach $72 billion by the year 2030. Competition will also increase as brands rush to enter the growing market. Regulations, infrastructure, and stakeholders differ from one state to another and hence communication strategies have to be adopted accordingly.

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Hold the front page: the news business remains a work in progress

Stephen Waddington

PR spotted the opportunity to create and publish owned content, alongside earned, working with traditional media. In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. It’s been a defining opportunity not only for the media but also for the PR business.

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Future of PR: 2020 edition

Stephen Waddington

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners.

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2024’s Top 5 PR Trends: What to Watch

Newsfile

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

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Trend porn

Stephen Waddington

Artificial intelligence, climate crisis, media chaos, COVID-19 impact and the reorganisation of organisations themselves, are among key trends identified by think tanks, analysts, consultants, agencies, brands, and other self-interested organisations. Thanks to Daniel Eckler for scouring the internet and collating reports.

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Your audience with the public

Stephen Waddington

billion use social media. This is data from We Are Social’s Digital 2019 Global Digital report. As traditional media has fragmented, individuals have created their own media on almost every form of social network. LinkedIn, now owned by Microsoft, is pursuing an advocacy, content and learning strategy.