Academy’s new Oscar category aimed to boost ratings gets backlash instead
AUGUST 9, 2018
had set a long-term pact with the Academy to broadcast the Oscars through 2028 — long past the point where anyone can predict what linear-television consumption will look like. In other words, how to popularize a televised event that is more steeped in tradition and precedent than perhaps any other, at a time when many Americans feel the way President Donald Trump does: Hollywood is the enemy. 2029: Oscar for Best Film (Based Solely On Trailer Reactions).