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Academy’s new Oscar category aimed to boost ratings gets backlash instead

PR Daily

The Academy of Motion Picture Arts and Sciences is trying to boost viewer numbers—even if it means making filmmakers and fans angry. On Wednesday, the organization announced a few changes for its 2019 ceremony: Change is coming to the #Oscars. Here's what you need to know: - A new category is being designed around achievement in popular film. It needs to get more people to watch the Oscars, which last year hit an all-time low in viewership, attracting a mere 26.5

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