Academy’s new Oscar category aimed to boost ratings gets backlash instead

PR Daily

Here's what you need to know: - A new category is being designed around achievement in popular film. had set a long-term pact with the Academy to broadcast the Oscars through 2028 — long past the point where anyone can predict what linear-television consumption will look like. Those (in the case of films like Black Panther , say) those nerdy, nerdy eyeballs, and the rooting interests they represent. What film will the headlines be talking about on the night of the Oscars?

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