Academy’s new Oscar category aimed to boost ratings gets backlash instead

PR Daily

had set a long-term pact with the Academy to broadcast the Oscars through 2028 — long past the point where anyone can predict what linear-television consumption will look like. Fast Company’s Nicole LaPorte wrote : The thinking behind the Academy’s decision is obvious enough. 2029: Oscar for Best Film (Based Solely On Trailer Reactions). The Academy of Motion Picture Arts and Sciences is trying to boost viewer numbers—even if it means making filmmakers and fans angry.

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