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Brand Strategy Best Practices For Cannabis Businesses

The Hoyt Organization

The cannabis industry is expected to attain an annual growth rate of 14.06% between 2024 and 2028. This means the market volume will reach $102.90bn by 2028! With such rapid market growth comes increased competition, making it crucial for cannabis businesses to have an effective brand strategy.

Strategy 105
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4 eCommerce PR trends that are sure to impact your brand in 2023

Agility PR Solutions

percent between 2023 and 2028. The post 4 eCommerce PR trends that are sure to impact your brand in 2023 appeared first on Agility PR Solutions. The projection is for US$70.9 trillion, which can grow at a compound annual growth rate (CAGR) of 27.43 Driving success in such a competitive […].

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2024’s Top 5 PR Trends: What to Watch

Newsfile

Brands can enhance their social media presence by creating engaging content, actively interacting with their audience, leveraging SEO, utilizing analytics for strategy refinement and staying updated with new platforms and trends. Share of Voice : Compares your brand’s mentions against competitors. and Salesforce.

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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession

PRSay

My sense is that the PR profession, which needs to uphold high standards for brands’ communications tactics, will take a cautious approach to AI. Cannabidiol (CBD) as an emerging market According to 84% of the respondents, communicators said they were “likely” or “very likely” to work with cannabidiol (CBD) brands in the next three years.

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Will Generative AI Replace Marketers and Content Creators?

Landis PR

billion by the year 2028 —a more than sevenfold jump from just $15.8 Like a match to a flame, human writers breathe life into brand voices. The inherent value in thought leadership and real, human-anchored perspectives is that they give your brand a distinct, competitive edge by ultimately building brand authority and credibility.

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Consumer Evolution Due to Pandemics

5W PR

Trust in brands has always been important and will be even more critical in the future. CMOs who are able to relabel trust values and promote a circle of wellness between their brands and their target audiences will experience more success in the future. Some brands have even promoted them as touchless. Other Possibilities.

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Inside the Influencer’s Perspective — What Marketers Can Learn From The 2022 HAVEN Influencer Conference

MaccaPR

As I touched down in Atlanta recently, I was excited to join over 500+ influencers and notable brands such as Ryobi , Home Depot , and BEHR at the annual HAVEN influencer conference. However, it’s anticipated that the global market for influencer marketing will reach $84 billion by 2028. Probably not.