Mark My Words

MARCH 9, 2023

The Guardian Gary Lineker may have famously managed to avoid being carded for foul play during a 16-year professional football career, but the latest politically loaded social media salvo from the BBC’s highest-paid presenter has the corporation’s director general seeing red.

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PRSay

OCTOBER 8, 2018

By 2027, just nine years from now, the majority of the 18- to 29-year-old cohort will be, too. PR industry, including agency and corporate professionals, is roughly 81 percent white,” she said. “By 2020, just a year and change from now, the majority of the U.S. population under age 18 will be diverse,” she said. “By

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Burrelles Fresh Ideas

FEBRUARY 13, 2024

By 2027, that number’s set to skyrocket to nearly six billion! So, the key lesson for brands would be approaching each communication about your company’s corporate social responsibility (CSR) as if it were an official press release. Being on social media is the online pastime that everyone loves. In 2023, more than 4.89

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Mark My Words

APRIL 26, 2022

In this day and age of equality and diversity, Mason’s strong Yorkshire accent will allow BBC bosses to keep Boris Johnson’s prowling Culture Secretary satisfied as the Government insists on more regional representation within the corporation’s ranks. . Certainly, Mason thinks his Yorkshire roots have benefitted him.

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PR 20/20

OCTOBER 5, 2017

Unlike the traditional marketplace, modern corporations cannot survive on brand and historical relevancy alone. In fact, research from Innosight estimates that 75% of today’s corporations on the S&P 500 index will be replaced by 2027. How does a billion dollar corporation become a trustworthy source for consumers?

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