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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession

PRSay

What will the PR profession look like between now and the year 2026? Projecting to 2026, the numbers were virtually identical, suggesting long-term confidence. Organizations with 250 or more employees were more likely to select reporting, measurement and freelancers as their highest budgetary expenditures.

Survey 86
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Top 3 PR Problems and New Ways to Fix Them: Future-Proof Your Tactics in 2025

Prowly

37% of participants of the PR Trends 2025 survey believe that data-based strategies will yield more measurable outcomes in 2025. Let Prowly help you carry your narrative into 2026! Prowly has made insights much easier to find, track, and analyze so you can revolutionize your PR tactics. The point is to get your story out there.

Pitching 104
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Mary Meeker on the rise of the internet for marketing and public relations

Stephen Waddington

1 An Internet connected world by 2026. Mark 2026 down in your diary as the year when everyone in the world is able to get online, based on current adoption rates. #2 The ability to target and measure ad performance makes digital ads attractive to brands. 5 Seeking social media measurement return on investment.

Publicity 122
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CES 2025: Technology with Purpose and Impact

5W PR

From real-world experiences to lasting connections to measurable change, this years CES was about making an impact. BONUS: An Emerging Trend for CES 2026 Sustainable Tiny Homes While AI dominated CES 2025, another category quietly gained traction, compact, environmentally friendly homes.

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Don’t Panic: 7 Steps to Take If Your SEO Rankings Dropped

Contently - Strategy

While these measures are still relevant, step 6 is even more important given Google’s focus on quality content created for humans (not machines!). Historically, these improvements have taken many forms, like getting more backlinks, adding more list items to a blog post, or upping the word count.

SEO 75
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Transparency and Trust: The Role of ESG Reporting

Presspage

The first step is establishing a comprehensive ESG framework, which includes aligning business practices with ESG goals, setting measurable targets, and introducing communication strategies that highlight achievements and milestones. The US is not far behind, with mandatory green disclosures by 2026.

Report 109
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Transparency and Trust: The Role of ESG Reporting

Presspage

The first step is establishing a comprehensive ESG framework, which includes aligning business practices with ESG goals, setting measurable targets, and introducing communication strategies that highlight achievements and milestones. The US is not far behind, with mandatory green disclosures by 2026.

Report 78