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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession

PRSay

What will the PR profession look like between now and the year 2026? Projecting to 2026, the numbers were virtually identical, suggesting long-term confidence. Organizations that have international audiences were more likely to select media placements and freelancers as their top budgetary expenditures.

Survey 86
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B2B and B2C communications: 6 trends for 2024 from PR experts in the agency world

The Hoffman Agency

How strengths-based leadership fosters resilient teams Svenja Op gen Oorth, Managing Director, The Hoffman Agency People tend to look for faults – but in the workplace, leadership that focuses on people’s strengths is crucial. Read on to find out what the experts have to say. Home sweet home?

B2C 73
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Your profession needs you

Stephen Waddington

Global internet usage continues to grow at a steady 10% per year according to the International Telecommunications Union (ITU), reaching 46% of the global population. Mark 2026 down in your diary as the year when everyone in the world is able to get online, based on current adoption rates.