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Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet

ImPRessions - Crenshaw Communications

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. The creator economy, valued at over $104 billion by some estimates, is projected to reach $200 billion by 2026.

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#FuturePRoof podcast: strawberry picking

Stephen Waddington

In each case public relations is represented at the highest level internally. Mark 2026 down in your diary as the year when everyone in the world is able to get online, based on current adoption rates. Big win for public relations at Cannes Festival of Creativity. It’s fuelled by developing markets, notably India.

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Your profession needs you

Stephen Waddington

Public relations practice is developing through four stages of media: the media itself, influencers, owned media, and community. Community and commonality are frequently incorrectly transposed. Organisations seek to bring people together in a community around a purpose. It’s fuelled by developing markets, notably India.