Luxury PR and Marketing: TikTok’s Potential for Luxury Brands
Prohibition
JUNE 27, 2023
Luxury brands , traditionally known for their exclusivity and high-end appeal, have been hesitant to embrace TikTok and its unvarnished content. As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025.
71 
Let's personalize your content