2023 Brand Consumer Content Marketing 
ImPRessions - Crenshaw Communications
OCTOBER 31, 2023
As PR pros, we must continually adapt to emerging technologies that impact consumer behavior. billion voice assistants in use as of 2023, and the number will reach 8.4 billion voice assistants in use as of 2023, and the number will reach 8.4 This includes maintaining a strong brand reputation that is accurate and positive.
Sword and the Script
AUGUST 29, 2023
Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. It includes both organic posts, sponsored posts and paid ads.
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ImPRessions - Crenshaw Communications
NOVEMBER 4, 2020
For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. But can we say that for sponsored content ? What is sponsored content? Here are the chief ones. .
Sword and the Script
SEPTEMBER 12, 2023
58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. This is why audience identification is so important to marketing.
Contently - Strategy
FEBRUARY 22, 2023
Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI.
Sword and the Script
DECEMBER 20, 2022
AI-written content adds more noise. “PR PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) Tom Pick , Digital Marketing Consultant, Webbiquity LLC. PR has a bigger role in content. “I
Burrelles Fresh Ideas
JULY 11, 2023
How brands benefit from partnering with dadfluencers Recognizing the influence and reach of dadfluencers, brands have begun collaborating with them to promote products and services relevant to fatherhood and parenting. By tapping into this dynamic, brands can engage with fathers more meaningfully and authentically.
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